Video's Importance in Marketing

13:43 | Jennifer Jones | May 27th, 2007 10:06pm |

Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text search will turn into video search. If he’s right, and video is more viral than audio, then marketers will need to understand its power.