Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.
In this podcast, Sr. Director of Customer Relationships & Publishing, Patrick Spencer, provides an overview of the 2008 Visionary Awards, and the award winning recipients Australia & New Zealand. Visit the Symantec forums for more information on the 2008 Visionary Award winners.
Global Customer Reference Manager, Mark Mullins provides an overview of the 2008 Latin American Visionary Awards, and the award winning recipients from Mexico, Brazil, and Argentina.
In this podcast Mark Mullins, Manager of the Global Customer Reference Program at Symantec, provides an overview of the Government Visionary Award winners for 2008. For more information, visit:
www.symantec.com/symposium
In this podcast, John Dodge and Tyler Rohrer explore some of the tips and tricks that have proven to be successful for early adopters of VMware virtual desktop infrastructure. By learning from past deployments, companies of all sizes can save themselves lost time, and longer ROI periods by utilizing the ...
With sophisticated hackers at large worldwide, and volumes of mission-critical data riding on corporate networks, Internet security threats pose more of a risk than ever before for large business and government customers. This podcast discusses how enterprises can protect networks and sensitive data with Verizon Business’ Internet Dedicated Access with ...
With the end user experience being one of the chief implementation considerations in any VDI deployment, John Dodge discusses deployment scenarios, and real life examples of all elements of the layered approach of understanding the Desktop. From user training, to single sign on, to security concerns, this Podcast walks through ...
This podcast is the second in a series covering the basic design considerations that customers of all sizes should be mindful of as they begin to explore the many benefits of VDI. John Dodge takes a pragmatic, layered approach in working towards a framework in designing flexible, and scalable VDI ...
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...
This Podcast covers the basic requirements customers of all sizes should consider in begging to look at alternative ways to architect their desktop populations. As we like to say, the desktop is no longer a NOUN, or a singular physical asset that we provision and deploy to end users, waiting ...
What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making ...
Join BearingPoint Director Matthew O’Mara to explore speed to market and why it’s such a hot topic in today’s insurance industry. With many clients not fully understanding what it is and why it is needed, speed to market, as the term implies, refers to a company’s ability to develop and ...
Through the addition of Open Hosted Speech Services (OHSS) to its portfolio of contact center solutions, Verizon Business is offering enterprise and government customers a new level of control and flexibility over speech applications, while still enjoying the reliability and scalability associated with a hosted solution. In this podcast, ...
Global enterprises require a flexible enterprise mobility strategy that enables on-the-go employees to easily, rapidly and securely connect to corporate resources in a seamless manner. As a leader in delivering global enterprise mobility solutions, Verizon Business offers a comprehensive array of enterprise mobility services that can deliver big benefits ...
In this video podcast, Diane Bryant, Intel Corporation’s recently-named chief information officer, discusses the role of IT in the enterprise today. Bryant sees three main functions for Intel’s IT organization, beginning with the company’s strategy for driving business growth. That centers upon ultra low-power devices in support of ...
Join BearingPoint Managing Director Terence Oi, and ColdSpark Founder and CTO Scott Brown in this podcast as they explore ColdSpark’s solution suite and how it has helped build a solid relationship between both organizations. BearingPoint and ColdSpark have joined together to provide offerings designed to help clients generate revenue, increase ...
In this podcast, enterprise architecture expert Steven Kahn discusses some of the findings that went into the recently published, An Implementor’s Guide to Service Oriented Architecture - Getting it Right, produced by BearingPoint, Composite Software and other contributors. The bottom line: successful implementation of an SOA system ...
Learn how three diverse organizations - Plateau Systems, EquiLend, COOP Systems - outsource their IT needs to meet critical business objectives, including driving revenue, expanding globally, and better serving their customers. This video podcast features Shelly Heiden, executive vice president of global operations of Plateau Systems; Benjamin Glicher, ...
Learn about the benefits of server consolidation with VMware virtualization. Increase the flexibility and availability of your datacenter by consolidating up to 20 virtual machines on a single server. Hear why more than 100,000 customers are using VMware to dynamically balance workload among servers and nearly eliminate user impact during ...
As the operator of the world’s most connected IP network, thousands of enterprises around the world rely on the reliability and availability of Verizon Business networks. In order meet these critical requirements, Verizon Business has a highly developed business continuity and emergency preparedness program. In this podcast, Jeannie Diefenderfer, Verizon ...
Why is Virtual Desktop Infrastructure (VDI) such a “buzzword” within enterprises today? In this podcast, John Lens, who works with some of the largest companies in the world as a VMware Global Account Manager, shares customer stories and explains why VDI is a compelling solution for the enterprise.
Speakers:
Tyler ...
Microsoft Dynamics CRM 4.0 is a three-tier application that can help organizations manage front office processes, such as sales, marketing, and customer service, and serve as a development platform for business applications in different industry verticals. The platform aspects let you focus on your core needs by ...
Blackhawk Technology Consulting LLC, a VMware partner, decided to implement their own desktop virtualization solution with VMware Virtual Desktop Infrastructure and VMware Application Virtualization (formerly Thinstall). Using the same solution they normally sell to their customers, Blackhawk was able to implement a standard quarterly re-imaging process that dramatically improved their ...
Microsoft Dynamics CRM 4.0 is a three-tier application that can help organizations manage front office processes, such as sales, marketing, and customer service, and serve as a development platform for business applications in different industry verticals. The platform aspects let you focus on your core needs by providing ...
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, ...
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