Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.
Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...
This year’s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is bound to have. Intel Senior Vice President and General Manager ...
Join BearingPoint manager Dan Draughon in understanding Commercial Equipment Leasing and the challenges with the current infrastructure. The biggest challenge an organization is seeing today is that they are still running on old legacy systems. In order to save on costs they are using outgrown systems ...
Join BearingPoint managing director Peter Nikonovich to explore the Retail Banking Solution in the Enterprise Performance Improvement solution suite. With all the pressure on the economy due to the sub-prime crisis, now more than ever, banks are focused on ways to cut costs and still deliver services to their ...
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Is blogger etiquette a viral issue and will users engage in such considerate formalities? Spam has found its way into many daily applications before Facebook, will Facebook’s platform become as congested with unwarranted solicitation as many platforms before it?
Tom Foremski and Lee Cummings captured the business and ...
Social computing is the rage, everyone knows that. But isn’t it just kid’s stuff? Why should an enterprise focused on B2B even bother with it — and if it does, are the rules of engagement any different than for the run-of-the-mill consumer kind? This panel looks at two fresh research ...
CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers.
Learn from Cammie as she ...
Business Technology is HP’s strategy for the enterprise. Olivier Helleboid, VP Adaptive Infrastructure at HP, talks about how customers have benefited from HP’s Adaptive Infrastructure approach. Learn how a company can use its information technology infrastructure as a strategic asset.
California’s Title 24 presents implications for those engaged in new and retrofit home construction. While there are many different ways to look at power conservation and consumption, Paul Nagel, Control4’s VP of engineering, talks about how home automation systems create a “greener” home. Not only does a ...
Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of ...
Learn about solutions and strategies to effectively manage your paper management challenges. You will discover how to apply transactional content management to your manual, paper-based business processes, resulting in increased responsiveness, reduced cycle times, lower costs and better compliance with records and retention management.
Transcript: In San Francisco, Intel, with Motion Computing and the University of California at San Francisco Medical Center, announced the launch of the Motion C5 mobile clinical assistant, a lightweight tablet computer specifically designed for use in hospitals, for nurse patient care. It features a camera, barcode scanner, ... In this Thought Leaders podcast, brought to you by SAVVIS, Andy Schroepfer, president & founder of Tier 1 Research, discusses his view on the hosting industry, including the market forecast and segmentation, future growth areas, and how the buyer — not the supplier — is driving the future of ... In this third podcast in the series examining the changing demands on the CIO, Frank Buytendijk, vice president for corporate strategy at Hyperion, discusses the dilemma of bridging IT governance and business governance. Although a dilemma like this can seem intractable, Frank says that by taking a closer ... $70,000 might be a little much to pay for a new car for the average consumer, but with AC Propulsion’s modification to a non-emission electrical vehicle, the Toyota XB may be worth it to the environment. The company modifies the XB using proprietary technology, and while at the Alternative Car ... We’re really happy to post the official list of The Vloggies winners announced on Saturday night. Many congratulations to Alive in Baghdad, which won six awards including Favorite Vlog, Favorite Group Blog, Favorite Political Vlog, and Favorite Interview Vlog. Alive in Baghdad also won the People’s Choice Award for ... NBC recently released a series of six mini-games for mobile phones. Each is a “spin-off” from The Office, which airs on the network. Currently available on some carriers, the games will become more widely available on other carriers over the next few weeks. Mumbai-based Indiagames Ltd. created the games for NBC. We spoke to Sean Malatesta, VP, Americas, about Indiagames and its strategy in the Americas. In this short podcast I’d like to thank all of the people who have downloaded and listened to PodTech.net’s infoTalk and News programs. Since the beginning, over six months ago, we’ve posted over 250 podcasts. I’d also like to thank all the guests who have been on PodTech. ... Multimedia formats are changing the landscape of the search business. Yahoo’s multimedia guru Jeff Karnes talks with me about ‘multimedia’ search and how it is developing. Multimedia search is one of those things that not alot of people are talking about but is a big deal. As ...
Host: Bryan House - EMC Software
The Motion C5: Mobile Computing for Health Care
Tier 1's Andy Schroepfer - How the buyer is driving the future of IT Services
CIO Dilemmas: Bridging IT Governance and Business Governance
AC Propulsion's E-Box
And the Vloggies Winners are...
The Kamla Bhatt Show: Indiagames' Sean Malatesta, VP for the Americas
Thank You Listeners - I'm Looking for the Best of PodTech 2005
Multimedia Search with Yahoo's Jeff Karnes
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