Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...

Fable 2 is one of the most anticipated Role Playing Games of 2008. In this episode of The Reboot, host Rio Pesino spoke with Creative Director of Lionhead Studios, Peter Molyneux, at E3 about the game’s unique features, how far the game is from being completed and ...

Steve Wozniak motored by on his Segway during the IDF Blogger mixer. He was on his way to do preparation for his next-day keynote interview with the public radio host of Tech Nation, Moira Gunn. Hang out at the Blogger Upload Lounge on the 3rd floor of Moscone West ...

Several rhythm games made their debut at this year’s Electronic Entertainment Expo in Los Angeles. The genre has gained popularity and developers have demonstrated the ability to create different styles of gameplay, from the complexity of Guitar Hero to the simplicity of Wii Music. ...

In this podcast, John Dodge and Tyler Rohrer explore some of the tips and tricks that have proven to be successful for early adopters of VMware virtual desktop infrastructure. By learning from past deployments, companies of all sizes can save themselves lost time, and longer ROI periods by utilizing the ...

Join BearingPoint Senior Business Advisor Jaime Garza to discuss the call for better management of information to support profitability measurement and pricing in today’s U.S. interest rate environment. Changing interest rates affect all of us when it comes to our personal savings accounts and other financial services. The interest ...

With sophisticated hackers at large worldwide, and volumes of mission-critical data riding on corporate networks, Internet security threats pose more of a risk than ever before for large business and government customers. This podcast discusses how enterprises can protect networks and sensitive data with Verizon Business’ Internet Dedicated Access with ...

With the end user experience being one of the chief implementation considerations in any VDI deployment, John Dodge discusses deployment scenarios, and real life examples of all elements of the layered approach of understanding the Desktop. From user training, to single sign on, to security concerns, this Podcast walks through ...

Emergency management personnel require seamless communications during times of crisis to rapidly coordinate assessment of and response to natural disasters and man-made events. Up until now, direct communications between federal, state and local first responders has been challenging due to disparate, and often, incompatible systems. Chuck Vick, manager ...

Increasing data center density elevates the importance of the right cooling technology. Listen in to learn what Intel’s Eco-Technology team recommends for efficient cooling.

At the Internet Strategy Forum last week, I met Mike Moran, who gave an interesting talk about, um, marketing. Huh? A distinguished engineer at IBM talking about marketing? What? Listen in and learn about Mike’s ideas on marketing.

Also a visit to the best hair salon in San Francisco ...

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...

This Podcast covers the basic requirements customers of all sizes should consider in begging to look at alternative ways to architect their desktop populations. As we like to say, the desktop is no longer a NOUN, or a singular physical asset that we provision and deploy to end users, waiting ...

All eyes were on Nintendo, Sony and Microsoft at E3 2008. Rumors and predictions were rampant prior to the event regarding what the big three would unveil this year. In this episode of The Reboot, host Rio Pesino highlights some of the big announcements made at E3, ...

The Intel Developer Forum has become a major event on the technology industry calendar with keynotes that make international headlines. But at the heart of IDF are the sessions where developers get access to the details of new products and science from the world’s biggest chipmaker. This podcast is an ...

What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates them all in one place. It is making ...

Intel this week announced the release of its newest mobile technology, Centrino 2. Centrino 2 features an enhanced CPU utilizing Intel’s 45 nanometer technology, new graphics and chipset, and more powerful wireless connectivity. This latest version of the Centrino platform will lead the way as consumers continue to demand more ...

In this podcast, learn best practices for planning server virtualization and consolidation from VMware and HP experts. Ensure your virtualization project is a success with these tips on target applications, storage and networking considerations, process changes and much more. Listen to Rob Smoot of VMware and James Lomonaco from HP ...

Join BearingPoint Director Matthew O’Mara to explore speed to market and why it’s such a hot topic in today’s insurance industry. With many clients not fully understanding what it is and why it is needed, speed to market, as the term implies, refers to a company’s ability to develop and ...

The Intel Developer Forum has evolved into one of the most important technology events of the year. For anyone making hardware and software, IDF provides a way to learn about critical advances in chip design, and it gives Intel the opportunity to get feedback from developers. For the rest of ...

Intel’s new, next-generation Centrino platform, Centrino2 and Centrino2 with vPro, is coming soon to a laptop near you. In this video from the vPro Expert Center, Josh Hilliker, vPro Expert Center’s Community Manager, along with Brian Tucker, Mobile Platforms Marketing Manager, and Senior Systems Engineer Todd Christ, give ...

In this video podcast, Diane Bryant, Intel Corporation’s recently-named chief information officer, discusses the role of IT in the enterprise today. Bryant sees three main functions for Intel’s IT organization, beginning with the company’s strategy for driving business growth. That centers upon ultra low-power devices in support of ...

Join BearingPoint Managing Director Terence Oi, and ColdSpark Founder and CTO Scott Brown in this podcast as they explore ColdSpark’s solution suite and how it has helped build a solid relationship between both organizations. BearingPoint and ColdSpark have joined together to provide offerings designed to help clients generate revenue, increase ...

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...