Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in ...

Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next ...

We continue our conversation with Krishna Prasad (KP), Executive Producer, MSN India about their content strategy, future plans and what kinds of content drives traffic to their site. MSN India is working on introducing new rich media content for their audience like video on demand. Expect to see more ...

Join BearingPoint Managing Director, Robert Hilliard, as he explores Mike 2.0 and the opportunities it offers to Information Management.

Mike 2.0 is a web 2.0 technique that is used to simplify the complexity of finding data. It takes out many of the steps that are currently taken to manage ...

Becky Ryan, director of business development with Trellian, discusses strategies for boosting Web traffic using keyword discovery and competitive intelligence. She explains why it is crucial for online storefront owners or anybody with a Web business model based upon search generated traffic must develop a strategy for maximizing the value ...

Malware delivered through links in email is working. Unfortunately, those organizations that don’t have a strategy to prevent this attack stand to suffer significant financial loss, and perhaps worse, their reputation.

Avinti provides a solution that processes email through a gateway on the edge of the network. Unlike other ...

John Robinson, the chief of Media Services Center, manages the United States Army’s official Website. This is the fourth largest government site in the U.S., and the largest military site in the world. John shares with me the intention, features, and community reached at the Army’s site.

Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.

Learn how a large technology company adopts these new tools, improves ...

Jeremiah Owyang speaks with Mary Alice Colvin, senior marketing consultant and Kendrick Efta, founder and practice manager of Allyis, at the Internet Strategy Forum Summit in Portland in July 2007.

Social networking is important to many corporations, but adoption can quickly be segmented by digital natives and digital immigrants. ...

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on the top right hand side of a Website and following the ...

Jeremiah Owyang interviews Rey Ramsey Chairman and Chief Executive Officer of the One Economy Corporation multi-national nonprofit organization that brings broadband to the homes of low-income people and provides a multilingual web portal called The Beehive. This interview takes place at the Internet Strategy Forum Summit in Portland ...

Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.

As the web evolves, so does measurement, and Tim shares how the web has become more interactive ...

CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers.

Learn from Cammie as she ...

Not sure what Information Architecture is? Learn how to use this important role and skill within a modern Web strategy, from business messaging, search and social media. Chris is the editor of popular IA webzine, Boxes and Arrows, and is well-versed in the industry. Chris can be found from ...

Nishith Desai’s international law firm is a key player in India, specializing in tax law and strategy. His 30-year old company’s focus is on globalization of Indian corporations, international listings, M&A transactions, joint ventures and strategic alliances, complex information technology and business-process outsourcing transactions.

His company helped set up the ...

Fabrik is an interesting Web 2.0 company because of its business strategy: it has combined a Web 2.0 consumer/small business service called MyFabrik, which organizes and stores digital media online — with physical storage such as hard drives and flash drives. This is a strategy that competitors will find ...

Steve Gehlen is the founder of the Internet Strategy Forum. Here, he talks with Jeremiah about some of the issues and trends he’s seeing, and his take on some conventional wisdom (Do you manage a Website?). Gehlen is also hosting the Internet Strategy Forum Conference on July 19 and ...

Business Technology is HP’s strategy for the enterprise. Olivier Helleboid, VP Adaptive Infrastructure at HP, talks about how customers have benefited from HP’s Adaptive Infrastructure approach. Learn how a company can use its information technology infrastructure as a strategic asset.

Learn more about HP’s Business Technology

Avinash Kaushik is a Web analytics guru, an author, a blogger, a speaker and he is now consulting for the Google Analytics team. He and Jeremiah Owyang discuss the basic steps for companies (big and small) to get started with a Web Analytics program, starting with the most ...

Ajay Adiseshann is the founder and managing director of PayMate. He helped set up the company in May 2006. As managing director of PayMate, he is responsible for day-to-day operations, marketing, business development and overall strategy.

PayMate is the first-of-its-kind mobile payment service in India, which helps customers buy things ...

Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part two of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares: