As the web evolves, so does measurement, and Tim shares how the web has become more interactive and is resulting in new types of measurement needed for the live web.

Tim also shares some information about an upcoming product called Score that will help to measure engagement.

Tags: Tim Kopp, WebTrends, web analytics, Internet Strategy

Learn from Cammie as she discusses the current Internet marketing approaches that marketers are taking in this new movement. The two most important themes? 1) focusing hard on the needs of the consumer and 2) integrated within a company’s marketing. The internet has become tightly focused, and small vertical niches are often more effective than large “blanket” efforts.
Cammie will be one of the notable speakers at the Internet Strategy Forum taking place in Portland, Oregon this July 19-20th 2007. Conference attendees will engage with executive speakers from Yahoo!, CNET, FedEx, IBM, WebTrends, PodTech.net, Intel, Adobe, One Economy Corp. and more, who will share their insights and ideas on how to best leverage the Internet and integrate it into overall business strategy.

Tags: John Furrier, Cammie Dunaway, Yahoo, Internet Strategy, Web 2.0, Social Media, CNET, FedEx, IBM, WebTrends, Intel, Adobe, One Economy