May 24, 2006 — Google, Inc. announced this week it’s ready to launch video advertising on the web. The move positions Google to compete with television for advertising dollars. Google isn’t the first company to put video ads on the Internet, but the search giant’s approach has some unique aspects. For one thing, users are given control over whether to watch, or not. The video ads appear on the screen as static images, and it’s not until a consumer clicks on the image that the video starts playing. But what’s in it for advertisers? And how does this affect Google’s positioning in the Internet advertising marketplace? Podtech’s Catherine Girardeau called Andrew Frank, a media analyst with Gartner, in his New York office, to get his perspective.

PodTech.net Launches Marketing Voices™. New PodTech Podcast Brand Focuses on Social Media’s Impact on Marketing. Show Created and Hosted by Marketing Aficionado Jennifer Jones

MENLO PARK, CA. (May 1, 2006) PodTech.net, Inc.a media company dedicated to podcasting and delivering Fresh Voices™ for the iPod generation, today announced ...

Update: Here is further reflection from Todd Chanko of Jupiter Media on the barebones announcement on the Google/AOL deal. The hidden move here is the Instant Messenger play. Looks like Google may get more than just content from AOL but also some Internet technology. The ...

PodTech Reporter: Gil Roberts, PodTech News Reports from Google.

SAN FRANCISCO December 18, 2005 (PodTech News) - Google and America Online have been working over the weekend to complete the terms of an agreement first reported on Friday. The verbal OK made between the Internet giants four days ago included ...

At BlogOn I sat down with Bill Flitter cofounder of Pheedo. Pheedo has a cutting edge blog advertising network solution. Bill and I talk about the state of blogging and advertising.

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