The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about ...

HP’s Phil McKinney is bullish on the company’s latest innovation for the desktop PC market, the HP Blackbird 002. McKinney is VP and CTO of HP’s personal systems group and general manager of the company’s gaming business unit. Why gaming, why now, and why HP? In this audio podcast, McKinney ...

Tony Perkins (Founder, AlwaysOn) introduces George Gilder and Dan Farber (Editor-in-Chief, ZDNet). Dan Farber moderates the discussion group of Andrew Keen (author, Cult of the Amateur), Bill Cleary (Founder, Cleary & Partners), Barbara Waugh (Director, University Relations, HP), and George Gilder (Chairman, Gilder ...

Sam Sethi is a London-based technology entrepreneur and consultant. Sam recently launched BlogNation, a worldwide network of blogs focusing on Web 2.0, mobile and enterprise startup space in 22 countries around the world (except the United States).

Sam was known in the blogosphere for the good coverage he did at ...

Movie and TV fan sites and entertainment blogs attract huge engaged audiences. Those are audiences that Hollywood and the entertainment industry are constantly trying to influence. The blogosphere wants access to their favorite entertainment creators and promotional materials. Blogger Reps is brand new company founded by Marjorie Kase, president ...

The blogosphere is a noisy place filled with many interconnected conversations on all sorts of disperate topics. Tailrank, which calls itself a memetracker, is a service that tracks the zeitgeist of conversations in the blogosphere. I sat down with Kevin Burton, Tailrank’s CEO and founder, and Jonathan Moore, brilliant ...

Politic 2.0 is a new Utah-based Web 2.0 tech startup that is mashing up wiki’s, blogs, blog search, live video streaming and in-person and in-the-field question, ranking and commenting tools. The system supports the popular town hall model but extends into the blogosphere, adding a richer and much broader ...

Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his ...

While at SXSW last week, we sat down with Jason Fields of Snap.com, an alternative search engine service. Snap.com, an Idealab company, combines a web site preview service with a search service that easily embeds in blogs. Jason explains the service and talks a bit about the controversy that ...

Dean Haglund has always been a geek, even before it was cool. So maybe it was art, imitating life, when for 9 years he played ‘Langly’ on the X-Files. Today, in addition to being an actor, he’s also an inventor and entreprenuer, developing the Chill Pak for ...

Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd ...

PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community ...

SAN FRANCISCO, December 29, 2006 (PodTech News) — Robert Scoble was invited by Senator John Edwards’s campaign team to join the Senator, his staff, other “social media” representatives and the more traditional press corps for the first few days of his presidential campaign. It’s been a marathon few days, chronicled ...

Kevin Burton, founder of TailRank, gives us a demo of his memetracker which shows what the hottest conversations are in the blogosphere.

Click here for transcript.

Apple is once again in Greenpeace’s cross-hairs — the environmental watchdog’s Green Electronics Guide put Apple at the bottom of the heap, while Nokia sits on top. Along those lines, a quick look at a conversation that’s bound to gain momentum: How much energy does the online world use? ...

Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers obsessive daily coverage of everything new in gadgets and ...

The Vloggies first annual videoblog awards night made its debut in San Franscisco. The net paparazzi were out in force. PodTech, along with other videobloggers, has extensive coverage of the night. We will release that content shortly, but here is a short video showing the highlights.

Meanwhile, ...

Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.

PALO ALTO, September 22, 2006 (PodTech News) — Hewlett-Packard held a press briefing this afternoon at HP headquarters in Palo Alto at which they refused to answer any questions from the press. HP President and CEO Mark Hurd spoke, as did Mike Holston, a representative of Morgan Lewis, the law firm that has been retained by HP in order to investigate HP’s leak investigation. The biggest announcements:

MENLO PARK, September 18, 2006 (PodTech News) — Google filed paperwork Thursday to register a new political action committee, Google NetPac, with the Federal Election Commission. Alan Davidson, Google’s Washington policy counsel, said the political action committee will “support candidates who promote a free and open Internet for our users.” The company will also be reaching out to congressional Republicans, via former Republican senators Dan Coats of Indiana and Connie Mack of Florida, whom it’s hired as outside lobbyists. This is a far cry from Sergey Brin’s “sightseeing” trip to D.C. last June in which he stopped in, wearing jeans, to lobby for network neutrality. PodTech’s Catherine Girardeau spoke with Larry Gerston, a political science professor at San Jose State University and a frequent commentator on tech policy.

SAN FRANCISCO, September 9, 2006 (PodTech News) — Anyone who calls his company Pioneers of the Inevitable has got to be either deluded or a visionary. Rob Lord is clearly the latter. He’s worked on projects and started companies, including Winamp, that have been acquired by AOL and Yahoo. In a loft he calls the “songbird nest” in San Francisco’s Mission district, the serial digital media entrepreneur is quietly incubating his latest, and potentially greatest, project. Songbird aims to play not just media, but the entire media web. PodTech’s Catherine Girardeau talked with Rob at the Atlas Cafe to find out more.

MENLO PARK, August 30, 2006 (PodTech News) — Yahoo Inc. announced Tuesday it’s added Windows-based mobile phones to the list of phones that offer the Yahoo Go for Mobile suite, which includes e-mail, calendar, news, and photo albums. Internet companies are scrambling to give consumers the ability to stay connected to the functions they depend on when they’re tethered to their desks — even when they’re on the go. To do this, the companies are looking for partnerships with wireless carriers and mobile device manufacturers. PodTech’s Catherine Girardeau visited Yahoo’s Sunnyvale campus to talk Yahoo Go with David Riemer, vice president of marketing for Connected Life at Yahoo.