Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that ...

In this video podcast, we travel to Austin, Texas and the SxSW Interactive festival, to focus on what’s inside people’s computers, and just how much they’re relying on those computers for work, communication and - all-important at the SxSW Festival — creativity.

Intel’s Bryan Rhoads took the opportunity to ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

A new processor for the ultra-mobile market is Intel’s latest move to revolutionize mobility computing, from UMPCs to mobile Internet devices and even notebooks and desktops (er, “netbooks” and “net-tops”). While Atom (née Silverthorne) received its brand-new brand name recently, the family of tiny processors, which relies ...

Intel’s smallest processor to date, built with it’s tiny 45nm transistors for a new wave of small, mobile Internet devices. The chip gets the name Intel Atom. There’s also Intel Centrino Atom, a combination of chip technologies for low cost, low power and high performing devices designed to bring better ...

Intel processing power was the name of the game at the 2008 Game Developers Conference. With quad core and 8-core muscle “under the hood,” gamers, developers, and graphics folks alike had a chance to see their games supercharged: faster rendering, MMOs running at ultimate speed, and easier ...

Brian Fenimore, director of global infrastructure for MEI Group discusses how close collaboration with Verizon Business resulted in the on-time deployment of a brand new managed global network. Fenimore speaks to the advantages of a fully managed global infrastructure and offers suggestions on how to maximize the value ...

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ...

Intel continues to develop smaller and smaller microprocessors, and to fit them into elegant platforms to run just about any kind of computer, from sophisticated server arrays to a brand-new class of ultra-portable devices, known as Mobile Internet Devices (MIDs). MIDs created some genuine buzz at CES 2008 in ...

I’m so sick of getting my utility bill and seeing that a huge majority of my money goes to pay for energy from Natural Gas and Nuclear (and in many places in the US, Coal). I want my money to go towards renewables and I’m not the only one. Many ...

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month,

Finishing up the interview series at Microsoft TechEd IT Forum in Barcelona, I talk with Eric Berg (Director of Product Management, System Center) about the System Center product lines. While we focus on only Operations Manager, Configuration Manager, and Virtual Machine Manager, we go into detail on each. We start ...

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...

While in Ottawa this week, I had the chance to chat with Teknision’s Gabor Vida and Tony MacDonell in an empty conference room at the Ottawa Sheraton. Teknision works primarily in Flash-based technologies — Flash, Flex, and AIR — and serves as a good example of the ...

The second-best selling car in Europe (only behind the VW Golf), the Opel Astra, is coming to America under the Saturn brand. The vehicle is expected to arrive on American shores in early 2008, and get this, for around $15k! Fully loaded, you can expect it to ...

Last week, I sat down with a group of bloggers including Brandy Schaffels of AutomotiveTraveler.com & AskPatty.com, C. Scott Miller of BIOConversion Blog, Donna Schwartz Mills of SoCal Mom, John O’Dell of Edmunds.com, Mark Durham of Autopia, Kristin Underwood of Treehugger and

Proving the old adage that hot chicks sell cars, I had to catch the show at the Opel Agila stand during the Frankfurt Auto Show. These beautiful women all proved the point quite well… gorgeous babes get the attention of guys at these shows. In the case of ...

Kiptronic is a platform that gives podcasters, videobloggers and advertisers a way to dynamically insert ads into any downloadable media. Kiptronic works with most major media hosting platforms and a whole range of big brand advertisers. I sat down with Jonathan Cobb, Kiptronic’s founder and chief technology officer, at ...

Rex Briggs, CEO and founder of Marketing Evolution, tells Jennifer Jones zhow marketers can find the true fans of their brand, which is what hypertargeting is all about. Briggs tells Marketing Voices how to use natural language and technology to find the core group of people who matter.

Disclaimer: Seagate is the sole sponsor of the ScobleShow. We greatly appreciate them and once in a while we meet with them to find out what they are up to. This is one of those times. Here you meet Marc Jourlait, VP of Global Marketing, and Jim Druckrey, SVP ...