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Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Jennifer Jones — Mon, 28 Jul 2008 07:01:14 +0000

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.

Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.

Tags: BMW, Forrester, Jennifer Jones, Jeremiah Owyang, Marketing Voices, social marketing, social media

Tech Tools Unleash vPro’s Power

Catherine Girardeau — Fri, 13 Jun 2008 15:00:26 +0000

Activation and tools are what Intel vPro technology users need to use vPro to the fullest. In this video, Josh Hilliker, community manager of Intel’s online vPro Expert Center, with Tim “The Tool Guy” Duncan and Michele Gartner of the vPro Activation zone, introduces the tools available to IT professionals to make activating their vPro systems easier. Gartner’s job is to keep training materials, wikis and conversation fresh on the Activation zone. Duncan spends his time building tools to save IT professionals time and money while taking full advantage of vPro’s features.

Tags: activation, Josh Hilliker, Michele Gartner, Tim Duncan, vpro, vPro Expert Center, vPro tools

vPro Expert Center: Where we are, where we’re headed

Catherine Girardeau — Mon, 12 May 2008 12:00:26 +0000

In this podcast, we check in with Josh Hilliker, who manages Intel’s online vPro Expert Center, for a community status report. How has the community grown? What topics are people blogging, vlogging, and discussing? How is the content feeding the community — and the community enriching the content? From an online talk radio show, to how-to videos, to deep dives into technical topics in collaborative conversations with sites like Ars Technica, Hilliker is doing everything he can to enliven, enrich, and enlighten the vPro Expert Center’s audience about all things vPro. Things like CIRA, Montevina, Danbury. He’s the Proest of vPros. Find out how you can be, too.

Tags: CIRA, Danbury, Intel, Josh Hilliker, vpro

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

SNWSpotlight: 8G FC and FCoE, Solid State Storage

Paul Lancour — Wed, 09 Apr 2008 23:29:11 +0000

In this podcast, a focus on the state of 8-Gigabit fibre channel and fibre channel over Ethernet. Joining the conversation, Tom Hammond-Doel, senior alliance manager at LSI and vice chairman of the Fibre Channel Industry Association, and Greg Schulz, founder and senior analyst with The StorageIO Group. Also in this podcast, a look at solid state storage with Texas Memory Systems Executive Vice President Woody Hutsell and LSI Storage Architect Brian McKean.

SNWSpotlight is your source for the latest information from Storage Networking World. It’s brought to you by LSI.

Tags: 8-Gigabit fibre channel, 8-Gigabit, fibre, fibre channel over Ethernet, FCoE, Ethernet, Tom Hammond-Doel, FCIA, Greg Schulz, The StorageIO Group, solid state storage, Brian McKean, Texas Memory Systems, LSI, storage, SNWSpotlight, Storage Networking World

Brand Engagement = Social Media + Storytelling

editor — Wed, 09 Apr 2008 00:02:54 +0000

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

How Social Media is Impacting the Corporate Marketing and PR Functions

Jennifer Jones — Mon, 07 Apr 2008 07:27:05 +0000

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

Visit Marketing Voices for The Comrade Discovery Doc.

Tags: Comrade, Thelton McMillian, Marketing Voices, social media strategy, Jennifer Jones

Social Media for the Vietnam War Memorial

Brad Baldwin — Wed, 26 Mar 2008 10:00:22 +0000

Footnote.com is adding social media tools to The Vietnam Memorial, one of the most recognized memorials in Washington, D.C. For those who have visited the wall, you know finding names is not easy. Nor does a visit to the wall allow you to learn more about many people and heros who served.

Footnote.com’s new social media version of The Vietnam Memorial brings The Vietnam Memorial inside the comfort of your own home. By creating a searchable image of The Wall, now it’s easy to find friends, family or names. Once found, Footnote.com allows you to search the details about soldiers, post stories about fallen comrades and even upload pictures of service men and women. By adding social media to The Vietnam Memorial, the conversation about the individuals listed can continue and honor can be extended to those who fell while rendering service.

Tags: Footnote.com, social media, Vietnam, war, The Vietnam Memorial, The Wall

Welcome to Classic ScobleShow

editor — Tue, 25 Mar 2008 23:40:44 +0000

It started with an innocuous audio interview with the then-President of the Products and Technology Group at SAP AG, Shai Agassi. Then came Sun Microsystems CEO Jonathan Schwartz, sitting at a table with an umbrella. It wasn’t long before Scoble introduced us to Thomas Hawk (investment advisor by day, ubiquitous digital media creator by night). There was the Golden Gate Bridge walk (spread over three parts!), and then came pumpkins — lots of pumpkins. Somewhere between the Golden Gate Bridge and the pumpkin patch, conversations with entrepreneurs like b5media Founder and President Jeremy Wright and SmugMug CEO Don MacAskill.

There was lunch with Bill Gates and another lunch with Mark Cuban. We met folks from Salesforce and Zillow, SocialText, Retrevo and Maxthon. We met political bloggers and a presidential candidate on the campaign trail.

But one of our favorites? It’s an interview with Microsoft’s Gary Flake on Photosynth.

WHERE ARE THEY NOW?

Robert Scoble is still the author of the incredibly popular tech geek blog, Scobleizer.com. He’s also the managing director over at FastCompany.tv, where ScobleShow editor and producer Rocky Barbanica is also now a senior producer.

Since that fateful first ScobleShow, Agassi has moved on to found Project Better Place, in order to pursue interests in alternative energy and climate change. Jonathan Schwartz is still at Sun, still blogging, and lots of the start-ups we met are still kicking around, some of them very successfully! It’s worth taking a few minutes to surf through the archives, or just wait to see what pops up in the Classic feed. Good for a few goofy laughs and a little insight into where we’ve been and where we might be going. Oh, and Thomas Hawk is still evangelizing for photo sharing and digital media, and still believes that the best pictures in the world have yet to be taken.

Tags: SAP, Shai Agassi, Sun Microsystems, Jonathan Schwartz, Thomas Hawk, b5media, Jeremy Wright, SmugMug, Don MacAskill, Bill Gates, Mark Cuban, Salesforce, Zillow, SocialText, Retrevo, Maxthon, Microsoft, Gary Flake, Photosynth, Robert Scoble, Scobleizer.com, FastCompany.tv, Rocky Barbanica, Project Better Place

Brand Engagement = Social Media + Storytelling

editor — Mon, 17 Mar 2008 21:30:00 +0000

Social Video Marketing: Save Money, Build Engagement

editor — Mon, 17 Mar 2008 21:24:16 +0000

Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Shel Israel and InternetGeekGirl at SxSWi BlogHaus

editor — Tue, 11 Mar 2008 05:04:09 +0000

Shel Israel is co-author of Naked Conversations and host of his own video blog on FastCompany.tv beginning on March 17. He spoke with InternetGeekGirl at the BlogHaus, sponsored by AMD at this year’s SXSWi.

Tags: Shel Israel, Naked Conversations, InternetGeekGirl, BlogHaus, AMD, SXSWi

Cathy Brooks of Seesmic at AMD’s SXSW BlogHaus

editor — Mon, 10 Mar 2008 07:03:05 +0000

InternetGeekGirl talks to the infamous Cathy Brooks of Seesmic about social media trends - video conversations, of course.

Tags: InternetGeekGirl, Cathy Brooks, Seesmic, social media

Intel Atom: Chip Packs Internet in Your Pocket

editor — Tue, 04 Mar 2008 02:47:38 +0000

Intel’s smallest processor to date, built with it’s tiny 45nm transistors for a new wave of small, mobile Internet devices. The chip gets the name Intel Atom. There’s also Intel Centrino Atom, a combination of chip technologies for low cost, low power and high performing devices designed to bring better Internet experiences to wireless compute devices.

Intel’s Brian Fravel helped to announce Atom’s brand name on Sunday, followed by Bob Duffy and others. Outside of Intel, conversation continues. Most blog mentions highlight the tiny processor’s likeley impact on mobile internet devices. As Joel Hruska writes at Ars Technica, “The Atom architecture is intended to give Intel a foothold in handheld devices that have traditionally been the sole domain of very low-power RISC processors.” Noting that no Atom-enabled products have yet been announced, Yahoo! Tech’s Christopher Null predicts that “you should definitely expect some in the next few months.”

More info at:
Mobility@Intel blog
The Intel Pressroom

Related Stories: Intel, IntelMooresLaw, IntelMobility

Tags: Intel, 45nm, transistors, mobile Internet devices, Intel Atom, Intel Centrino Atom, Brian Fravel, Bob Duffy, Joel Hruska, Ars Technica, Christopher Null, Intel, IntelMooresLaw, IntelMobility

CNET’s Needleman on His Views of Traditional Versus New Media

Jennifer Jones — Mon, 21 Jan 2008 07:28:18 +0000

Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Tags: CES, BlogHaus, CESBlogHaus, CNET, journalism, Marketing Voices, Rafe Needleman

A little treat: my first girlfriend

Robert Scoble — Fri, 18 Jan 2008 20:17:28 +0000

While at the BlogHaus at CES 2008 I had a little surprise: my first girlfriend from high school showed up. I hadn’t seen her since 1983. She’s now director of marketing at Plantronics, and we have a fun chat about high school back in the 1980s with Fred Davis, the guy who helped start Wired Magazine, among other things. Fun conversation and a little personal too boot!

Tags: Fred Davis, Wired Magazine, CES, BlogHaus, CESBlogHaus, Robert Scoble’s Girlfriend

Meeting the user input visionary, Doug Engelbart

Robert Scoble — Thu, 17 Jan 2008 20:13:39 +0000

If you haven’t heard of Doug Engelbart, you really should do some Google searches and get to know some of the things he’s invented. Let’s just start with the mouse. But here Doug Engelbart and Valerie Landau show off a new user-input invention they are working on: a glove that you can type and control the cursor with. Really great conversation with one of the true visionaries in our industry.

Tags: Doug Engelbart, Valerie Landau

MSN Mobile India’s Direct To Consumer Strategy Part-2

Kamla Bhatt — Sat, 29 Dec 2007 20:47:08 +0000

In Part-2 of our conversation Senthil Sundaram, business head of MSN Mobile India explains how they plan to do reach out to their mobile customers. They plan to roll out their direct to consumer initiative and make MSN’s mobile portal to the users in a big way. At the same time they are also working with handset manufactures’ like Nokia.

Tags: MSN Mobile India, Senthil Sundaram

MSN India’s Krishna Prasad Part-2

Kamla Bhatt — Fri, 21 Dec 2007 04:49:46 +0000

We continue our conversation with Krishna Prasad (KP), Executive Producer, MSN India about their content strategy, future plans and what kinds of content drives traffic to their site. MSN India is working on introducing new rich media content for their audience like video on demand. Expect to see more video related content, especially Bollywood-related content on MSN India’s website says KP. The other significant change is the new URL for MSN India is MSNIndia.com.

Tune in to find out what KP has to say about MSN India, their audience and the different kinds of content that they MSN India plans to roll out for their audience.
In case you missed out Part-1 of our conversation with KP, here is the link.

Tags: Bollywood, krishna prasad, MSN, msn india

Gaming Company Kreeda’s Quentin Staes-Polet Part-2

Kamla Bhatt — Sat, 08 Dec 2007 01:39:22 +0000

Kreeda, a gaming startup located in Mumbai, the epicenter of India’s nascent gaming industry. Earlier this year Kreeda received an undisclosed amount of money from IDG Ventures India and Bodhi Softbank Holdings.

In Part-2 of the conversation we talk to Quentin about doing business in India vs. doing business in China. Quentin has spent the last 15 years working and doing business in Asia. Before turning entrepreneur Quentin was part of IBM, where he headed their digital strategy for Asia.

Tags: Kreeda, India, IDG, Softbank, IBM

Chris Kenton of MotiveLab

Paul Lancour — Tue, 04 Dec 2007 19:51:05 +0000

In this podcast Chris Kenton, President and CEO of MotiveLab has a conversation with Eric Vidal, advertising and new media leader at WebEx about what’s being talked about by marketing thought leaders as we move forward in a Web 2.0 world. The utilization of new on-line tools, the ability to measure success, and the very nature of social marketing are among the areas of discussion.

Tags: Chris Kenton, MotiveLab, Eric Vidal, WebEx, Web 2.0

Conversation Targeting: Getting To The Heart Of Blogs And Social Media

Jennifer Jones — Mon, 03 Dec 2007 08:01:35 +0000

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.

Tags: ad targeting, BuzzLogic, Rob Crumpler, ClickZ, Jennifer Jones, conversation targeting, ad system, marketing news site, Marketingvox

Ojas Rege, VP of Yahoo! Global Mobile Products Part-2

Kamla Bhatt — Fri, 30 Nov 2007 00:36:59 +0000

“We want to be on a billion phones,” says Ojas Rege, VP of Yahoo’s global mobile products. So, imagine the challenge that Ojas and his team have in order to achieve that goal. You need to have an entrpreneurial bent of mind to do make the internet fit your phone points out Ojas.

In Part-2 of our conversation we talk to Ojas about the everyday challenges and what a typical day is like for him. We also talk about India since Ojas is of Indian origin, who grew up in Canada. According to Ojas “India is a hot-bed of mobile innovation,” and it is no wonder that India is such a big piece of Yahoo’s mobile strategy in Asia.

Ojas Rege, VP of Yahoo! Global Mobile Products Part-1

Kamla Bhatt — Fri, 30 Nov 2007 00:20:23 +0000

How does Yahoo! access the power of the Internet on the mobile phone? They way a user uses Yahoo! on their desktop is vastly different from the way they use it on their mobile phones. Delivering a seamless, oneclick experience on the mobile phone is a key component of what Ojas Rege does at Yahoo!

Yahoo! mobile has two core goals: discovering information and communication with other people. For instance, there is Yahoo’s OneSearch for discovering information in your mobile. As VP of Yahoo’s global mobile products Ojas and his team work on delivering an indispensable experience for the mobile community around the world. This is not an easy task when you factor in the bewildering mix of phones, the cultural differences and other factors that influence the way way people use their mobile phones.

Tune back in for Part-2 of our conversation with Ojas.

Tags: Yahoo, Ojas Rege, OneSearch

Staying In The Loop: Stu Schmidt

Paul Lancour — Wed, 28 Nov 2007 17:00:58 +0000

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation that is increasingly being led by people outside of the organization, and what tools are available to make sure you’re in the loop.

Tags: Eric Vidal, WebEx, Stu Schmidt, solution sales, Cisco, Web 2.0, conversational marketing, marketing game