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Staying In The Loop: Stu Schmidt

15:46 | Paul Lancour | Nov 28th, 2007 9:00am |

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation that is increasingly being led by people outside of the organization, and what tools are available to make sure you’re in the loop.

Internet Strategiest Bryan Rhoads

14:12 | Jeremiah Owyang | Aug 23rd, 2007 |

Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.

Learn how a large technology company adopts these new tools, improves ...
Conversational Marketing

22:55 | Paul Lancour | Aug 15th, 2007 |

Marketing is undergoing a dramatic shift as social media takes hold. In this podcast, Eric Vidal of WebEx speaks with John Battelle, entrepreneur, journalist, professor, and the founder and chairman of Federated Media. John also helped launched the Web 2.0 Conference. He has some great insights into the ...