MSN India's Krishna Prasad Part-1

10:46 | Kamla Bhatt | Dec 10th, 2007 4:36pm |

MSN India is getting ready to unveil its video feature for its audience next week. I caught with Krishna Prasad, aka KP, executive producer at MSN India’s office in Bangalore to find out more about MSN India’s business and content strategy for India and its global Indian audience? Recently MSN Indian tied up with WorldSpace in India to offer audio content to audience located outside of India.

What kind of content draws the maximum traffic for MSN? Bollywood and cricket says KP and that answer should come as no surprise considering how popular cricket and Bollywood are in India.

In Part-1 of the interview KP talks about MSN’s new look and features, WorldSpace, Bollywood, and videos.

Tune back in Part-2 of the interview where KP talks at length about local content for MSN India.