Search - customer centric
Measuring HCP Portal
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Join BearingPoint Senior Manager, Max Duprat, as he explores the second in a series of podcasts which addresses how leading life sciences organizations are adopting a customer centric approach to marketing. In the first podcast of this series, we talked about the integration strategies for HCP portals as they relate to customer centricity. Today, we’re talking about how to measure the success of your HCP Portal.
Reporting and analytics is an important part of the overall success of an HCP Portal launch because it allows you to measure your progress towards your portal’s goals and also to gain insights into your HCP users’ preferences. While measuring progress is important, the real reason why analytics is a critical component of making your HCP Portal a success is because of the learnings gained from these measurements.
Throughout this podcast you will learn how your analytics approach should provide you with new insights into your customers’ preferences and behaviors. You will also learn the importance of defining and incorporating your analytics requirements early in the development process of your HCP portal. Tune in to find out more
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Healthcare Provider Portals
Join BearingPoint Senior Manager, Max Duprat, as he explores the first in a series of podcasts which will address how leading life sciences organizations are adopting a customer centric approach to marketing through HEALTHCARE PROVIDER PORTALS, or HCPs. What we’re seeing is that many life sciences companies’ sales and marketing ...
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Using Design to Increase Customer's Experience On The Web
Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.
Bell Labs Human Factors
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Enterprise Collaboration, Part 2
In part 2, Dan Farber continues his moderation of a discussion panel surrounding collaboration and Web 2.0 during the 2007 Office 2.0 conference. Panelists include Scott Dietzen, Etay Gafni, Sam Lawrence, Oliver Marks, Paul Pedrazzi and Jay Simons.
Dan gets more input about ...
Enterprise Content Management Overview
Understand why enterprise content management is gaining visibility in today’s market and how companies are developing their ECM strategies. Learn more about how content management is utilized across multiple industries and customer examples for critical content-centric businesses processes. Additionally, we discuss next steps for initiating a successful content management strategy - starting with an enterprise-class ECM platform.
This is an EMC podcast.
Meet Mazu: Visualizing Your Network
At RSA 2007 in San Francisco, PodTech’s Michael Johnson spoke with Paul Brady, CEO, and Dimitri Vlachos, senior product manager at MAZU Networks, about Mazu’s visual network analysis and control applications.
Host: Michael Johnson – PodTech
Guest: Paul Brady - Mazu Networks
Guest: Dimitri Vlachos – Mazu Networks
Michael Johnson ...
Shooting the Breeze with Nordic Windpower
Wind-turbine manufacturing company Nordic Windpower was one many clean technology companies at the Cleantech Venture Forum in New York. In this podcast, NWP Chairman and CEO Steve Taber talks about the company’s goals, how its products differ from its competitors’ and his thoughts on Cleantech.
The Cleantech Forum is ...
Analysis of the Sun/Intel Agreement
Jean Bozman is research vice president of the enterprise computing group at IDC. In this podcast, recorded at the St. Regis hotel in San Francisco, she shares her thoughts on the just-announced Sun/Intel strategic alliance.
Transcript:
Host: Paul Lancour - PodTech
Guest: Jean Bozman – IDC
Paul Lancour ...
Enterprise Content Management in your IT Infrastructure
An in depth conversation with Forrester EMC analyst Kyle McNabb, discussing Forrester’s content-centric view of Enterprice Content Management (ECM). You’ll learn why Forrester believes customers are making purchase decisions based on the types of content involved in their business processes - transactional, business and persuasive content. Kyle will ...
Another PodTech Exclusive: Network Appliance Podcasts Uncompromise Security Initiative Announcement
Another PodTech Exclusive Podcast Announcement. Network Appliance Podcast Announcement: Network Appliance Exclusive InfoTalk on their “Uncompromised Security Initiative”. I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company. Kevin talks about this new initiative and the new ...
Microsoft in Silicon Valley with Dan’l Lewin
Microsoft Executive on Venture Capital, Silicon Valley, Competing, Web 2.0 and more. “The IP platform is the broadest standard since oxygen maybe even water!”
Host: John Furrier
I had a chance to sit down and podcast with Dan’l Lewin, Vice President of Microsoft running the Silicon Valley campus. Dan’l ...
23:30 | 
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