Digital natives vs. digital immigrants: organizational culture with Allyis

13:52 | Jeremiah Owyang | Aug 20th, 2007 12:01am |

Jeremiah Owyang speaks with Mary Alice Colvin, senior marketing consultant and Kendrick Efta, founder and practice manager of Allyis, at the Internet Strategy Forum Summit in Portland in July 2007.

Social networking is important to many corporations, but adoption can quickly be segmented by digital natives and digital immigrants. Learn practical applications to encourage those that grew up with technology to help those that are adapting.