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The Most Effective Ways to Reach Influencers

Jennifer Jones — Mon, 28 Jan 2008 04:56:54 +0000

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

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ADSDAQ: A Stock Exchange for Advertising, Part 2

John Ince — Tue, 16 Oct 2007 22:29:39 +0000

Jay Sears, senior vice president for Context Web and ADSDAQ talks with John Ince about how advertising exchanges have suddenly emerged as premium Web properties with Google acquiring Doubleclick for $3.1 billion, Yahoo! acquiring Right Media for $800 million and Microsoft acquiring aQuantive for $6+ billion. Sears believes that this trend is significant because the ad exchange model drives value both for publisher and advertisers. In spite of the trend, ADSDAQ remains privately held with backing from Draper Fisher Jurvetson and Updata Partners.

Tags: Jay Sears, Context Web, ADSDAQ

Google’s deputy general counsel Nicole Wong talks about privacy

editor — Sun, 17 Jun 2007 07:01:22 +0000

Nicole Wong, Google’s deputy general counsel in charge of compliance, is the point person for growing criticism of Google’s privacy practices. More than two dozen European privacy regulators have launched an inquiry into Google’s data protection practices. In the United States, the Federal Trade Commission is probing Google’s pending $3.1 billion acquisition of DoubleClick, an online advertising company. Last week, Privacy International, a London group, ranked Google’s practices the worst among 23 top Internet services, including Microsoft, Yahoo and AOL. Wong spoke with the Mercury News about her job and Google’s approach to privacy.

Tags: Nicole Wong, Google, compliance, privacy, DoubleClick, Mercury News