Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices ...
Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ...
Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return ...
Join BearingPoint Managing Director, Tony Turni, as he highlights BearingPoint’s Global Delivery Centers’ (GDC) offshore capabilities and their evolution over the last ten years.
Offshore resources are a proven model, with the advantage of providing a higher level of work at a more cost efficient rate. Productivity has also evolved, ...
Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...
Social computing is the rage, everyone knows that. But isn’t it just kid’s stuff? Why should an enterprise focused on B2B even bother with it — and if it does, are the rules of engagement any different than for the run-of-the-mill consumer kind? This panel looks at two fresh research ...
Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.
As the web evolves, so does measurement, and Tim shares how the web has become more interactive ...
Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively announces a new contest USTREAM has with Warner Brother records.
With ...
This podcast features a wide-ranging discussion on the topic of engagement as it applies to the sales process. Our guests are Jeff Weinberger, Senior Product Marketing Manager for WebEx, and Gerhard Gschwandtner, founder and publisher of Selling Power Magazine.
Eric Peterson and Jeremiah discuss the future hot topics in the Web analytics industry. They argue engagement, touch upon discussions from top industry experts in the Web measurement industry. What is Web Analytics Web 2.0? Eric also talks about his new company, Web Analytics Demystified.
I was one of the few outsiders to visit eBay and witness an internal “Demo Expo.” The Demo Expo was a way for employees to come up with a new technology or feature and show it off to eBay’s employees and executives. I picked my favorite four teams, and ...
Ben Elowitz, CEO of Wetpaint, a Seattle-based startup, has created a Website that enables anybody to create a wiki without any technical expertise or significant time investment. He explains how wikis create a sense of user engagement and why both individuals with a particular passion and major brands are ...
Raj Datta is general manager, Knowledge Management (KM), in MindTree Consulting. As head of the KM function in MindTree, Raj has global responsibilities for all aspects of innovation, knowledge sharing and software reuse. He has established KM as a key global strength for MindTree as noted in MindTree’s ...
Business models for new media companies are evolving rapidly. In this third part in a series, find out why Daphne Kwon and her husband, Bill Hildebolt, CEO and president of ExpoTV, believe that creating a process of engagement with video content can be a gold mine for advertisers. They ...
My thanks to Sherry Boshert for fitting me into her busy schedule of speaking engagements, and meeting me for lunch to talk about her new book. Author of Plug-In Hybrids, The Cars That Will Re-Charge America, Sherry is known as Miss Plug-In for her tireless efforts on behalf ...
The United Nations is embarking on something new: a partnership with the private sector to address some of the developing world’s most vexing issues in areas such as education, health care, economic development and government. Craig Barret, the chairman of Intel, has been appointed to chair the UN initiative called the Global Alliance for ICT and Development. GAID meets with Silicon Valley leaders for the first time at the Computer History Museum in Mountain View, Calif., for a series of panels and discussions about the ways IT solutions can help the U.N.’s efforts. PodTech’s Jason Lopez spoke with Sarbuland Khan, executive coordinator for GAID.
The podcast was made possible by Intel.
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In this Thought Leaders podcast, brought to you by SAVVIS, Andy Schroepfer, president & founder of Tier 1 Research, discusses his view on the hosting industry, including the market forecast and segmentation, future growth areas, and how the buyer — not the supplier — is driving the future of ...
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this third installment in a multi-part podcast, he joines John F. Ince to discuss the powerful new techniques of engagement that are emerging for advertisers with digital media — especially with broadband access and mobile devices.
Critics, enthusiasts, and followers of social media have often pointed out social media’s lower barriers to entry compared to traditional media—it is precisely these lower barriers to entry that have made social media tools a compelling vehicle for educational technology.
In a recent post, Richard MacManus of Read/Write Web ...
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