Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains ...

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft ...

The communications industry is experiencing the explosion of the “Me-We” phenomenon! Customers want “Me” services that are personalized, easy to use and focused on their needs. At the same time they want what we call the “We” experience, access to their friends and their social communities, such as ...

As CMO of StoryRock Electronic Publishing, Sharlene Hawkes wants every service man and woman to have a Remember My Service digital yearbook that highlights their military experience. And this former Miss America and one of the first female, on-air, ESPN sportscasters certainly has the energy and passion ...

BricaBox came out of alpha the week before founder and CEO Nate Westheimer headed to Austin for SXSWi. BricaBox lets users create their own social content site (for free), a kind of mashup’s mashup. Speaking at AMD’s BlogHaus with InternetGeekGirl, Nate talks about wiki-life, life ...

Some quick highlights in this weeks Connectcast include reflections about James Levoy Sorenson’s legacy includes inventing disposal surgical masks and an entire legacy of medical innovations. A quick discussion around Venture Debt options and when they should be considered - Innoventures a new company, UVEF tackles social ...

Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience

Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:

Last October, Microsoft invested $240 million in Facebook, suddenly placing Facebook’s value at a lofty $15 billion. Now, we see that revenues for 2007 came to around $150 million, while expenses still leave the company with a negative cash flow that could be as high as $150 million next ...

Wall Street Journal’s Kara Swisher and Don Clark, Business Week’s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer’s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society ...

Wall Street Journal’s Kara Swisher and Don Clark, Business Week’s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer’s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society ...

Wall Street Journal’s Kara Swisher and Don Clark, Business Week’s Rob Hof, Forbes‘ Victoria Murphy Barrett and Scobleizer’s Robert Scoble joined Ann Winblad of venture capital firm Hummer Winblad, at the annual What’s Hot and What’s Not, for 2008. Hosted by the Public Relations Society ...

After his talk Tim Berners-Lee took questions from the audience on a variety of topics including what should Facebook look like in five years?

Is blogger etiquette a viral issue and will users engage in such considerate formalities? Spam has found its way into many daily applications before Facebook, will Facebook’s platform become as congested with unwarranted solicitation as many platforms before it?

Tom Foremski and Lee Cummings captured the business and ...

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real ...

Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized in a fashion that yields gratifying returns? From the recent ...

Lance Tokuda is CEO of Rock You, which has emerged as the leading developer of Facebook apps. Rock You can create an app for you over the weekend and launch it by Monday. He talks about some of the issues in developing Facebook apps.

Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the recent Graphing Social Patterns conference.

Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites organized around different activities. He also points out some of ...

Tom Foremski and Lee Cummings capture the business and technology of Facebook during their recent Graphing Social Patterns conference. Opening up the social web, user content, viral applications, user etiquette, privacy and profiles are discussed as Tantek Celik moderates David Recordon (SixApart), Chamath Palihapitiya ...

The Comedy stylings of Andrew Keen and Steve Gillmor, still bantar on who is more in love with Hillary Clinton. I think Andrew Keen wins hands down!

Facebook, 1000 Billion? Are these guys serious?

Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting ...

You don’t need to be a developer to create mashups or FaceBook apps. Dan Fernandez demonstrates creating a FaceBook app in minutes using an alpha release of PopFly. It is built on Microsoft’s Silverlight technology. With tools such as these, brace yourself for a flood of FaceBook apps coming your ...

Is the valuation a term that is taken too lightly? These days, new tech companies like Facebook seem to be popping up from every part of Silicon Valley. Can Facebook actually monetize the bazillion apps that are being thrown their way? And from the consumers perspective, do we care? Farber ...

The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert Scoble, Rodney Rumford, and Dave McClure had to fight their ...