factorTG Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Mon, 06 Oct 2008 23:51:49 +0000 http://wordpress.org/?v=2.2.3 en Copyright 2008 PodTech.net. All rights reserved. PodTech.net no no http://media1.podtech.net/graphics/show_icons/small/PodTech_iTunes_Logo_Small_100x100.jpgfactorTG Search - Powered by PodTech.net http://www.podtech.net?v3 PodTech.netfeedback@podtech.net Technology and Entertainment Video Network PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates. Social Media and Healthcare Company Practices http://www.podtech.net/home/5335/social-media-and-healthcare-company-practices http://www.podtech.net/home/5335/social-media-and-healthcare-company-practices#comments Mon, 25 Aug 2008 22:59:13 +0000 Jennifer Jones http://www.podtech.net/home/5335/social-media-and-healthcare-company-practices Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Tags: , , , , , , , ,

]]> http://www.podtech.net/home/5335/social-media-and-healthcare-company-practices/feed Jennifer Jones 09:44 marketing, featured-episode, social-media, marketing-voices The Latest Measurement Tips for Social Media http://www.podtech.net/home/4935/the-latest-measurement-tips-for-social-media http://www.podtech.net/home/4935/the-latest-measurement-tips-for-social-media#comments Mon, 25 Feb 2008 06:51:44 +0000 Jennifer Jones http://www.podtech.net/home/4935/the-latest-measurement-tips-for-social-media Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.

Tags: , , , , ,

]]> http://www.podtech.net/home/4935/the-latest-measurement-tips-for-social-media/feed Jennifer Jones 08:43 frontpage-episode, featured-episode, podtech, social-media, marketing-voices