In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. Jennifer Jones spoke to Brent Arslaner of Unisfair, a virtual events company for marketing and recruiting purposes about they are seeing their business increase 100% year over year growth due to marketer’s demand. Forrester says 20% of US companies have used virtual events at some point in their marketing.
Here’s one student that takes the “Science Fair” to the next level. Bridger Maxwell, a high school student at Utah County Academy of Sciences (UCAS) decided to create a multi-touch table for his Science Fair entry–kinda like an iPhone screen, and Microsoft Surface on a budget. ...
The current uptake in high performance computing means mostly good things, but it also comes with a few built-in challenges. The paradox of this particular progress is this: when you scale hardware, you oftentimes scale power consumption, right along with it. That’s where Intel’s Shesha Krishnapura has some good news ...
Join BearingPoint senior manager Bill Stotzer in exploring the challenges facing the sourcing and procurement organizations today. Many financial institutions have identified procurement cost savings and made an attempt at cost reduction. Some have achieved greater success than others. We see two primary factors contributing to ...
What would your response be to this scenario: you’re watching television and you forget that it’s being distributed to you on the Internet. Who won? TV or the Web? James McQuivey covers television and media technologies for Forrester Research. He spoke with PodTech’s Jason Lopez about the current state of ...
Why is it that when raw-food health gurus go on national television, talking about all the wonderful soups, rich entrees, and magical desserts you can have on a raw food diet, so often they end up handing over to the excited and anticipating host a glass full of green glop? ...
Symantec product manager Steve Fairbanks discusses improvements in their BackupExec System Restore product during the Altiris ManageFusion user conference.
Tina Brown, turnaround editor of Vanity Fair and The New Yorker, has written her first book, The Diana Chronicles. A bestseller about Lady Diana Spencer, the Princess of Wales, the book is very well-researched and thought out and ultimately as dull as the royal family.
You might recognize Wendy Tremayne from our Green Acre Series on RyanIsHungry. Wendy founded Swap-O-Rama-Rama as a way to break out the consumer cycle of shopping for clothes. Utilizing the abundance that just a few people’s closets can bare, adding a little creativity with fancy sewing machines ...
John Buckman is a serial entrepreneur, a musician, a marketeer and an open media evengelist, but he’s better known as the CEO of Magnatune, an indpendent, profitable online record label whose tagline closely matches that of Google’s: “We are not evil.”
Intel@Research Day is a science fair with some unbelievable demos — unbelievable on one hand because some seem to defy physics and on the other hand because the topics under consideration are clearly anthropological. In this podcast, Intel CTO Justin Rattner explains why the company has hired more than a ...
San Francisco’s Department of the Environment is leading the initiative to fully redesign Treasure Island, a 400-acre human-made island in the San Francisco Bay. Originally built for The World’s Fair in 1939, it’s been used as a movie studio, a naval base and now for residential housing. By ...
Three high school students, Dayan Li of Greenbelt, Md.; Dmitry Vaintrob of Eugene, Ore.; and Philip Streich of Platteville, Wisc.; were the winners of the Intel Foundation Young Scientists Awards at the Intel Science and Engineering Fair 2007 in Albuquerque, New Mexico. Li studied tumors and a way to monitor ...
Can science do anything? Patrick Dalton used it to settle a difference with his mother. Then he created a hypothesis and a methodology. He lost. But the point is, he asked questions and tested his assumptions. Dalton was one of more than 1,000 high schoolers from more than 45 countries ...
The high school kids who participate in Intel’s International Science and Engineering Fair 2007 are certainly focused on their entry projects. Many will use their research in college, which could become the basis of future careers. For Atlanta, Georgia high school student Kari Jackson, helping to control insect pests is ...
One can’t have a science fair these days without Google — at the Intel International Science and Engineering Fair 2007 in Albuquerque, New Mexico. Pictured is the brainchild of South Korean high school student Ukseong Moon, 16, who has come up with a way to use keywords to improve search ...
Tired of chasing the Good Humor truck? Gotta get that ice cream monkey off your back? Here’s an ice cream with all the things we love: creaminess, beautiful flavors, and sweet surrender, without the things that don’t necessarily love us back, like dairy and white sugar!
Less than one year ago, LaVerne Council joined Johnson & Johnson, charged with crafting a new IT strategy to drive the global enterprise. In part two of this two-part podcast, join host John Gallant and Council, who takes audience questions and shares:
When Frank Russell founded GeoLearning ten years ago, the landscape for delivering corporate training materials was quite different from what it is today. As the network became more and more vital for business, and as software-as-a-service began to mature, Frank saw GeoLearning’s business grow and change in dramatic ways. In this podcast Frank relates his experience as CEO of GeoLearning, and talks about how SaaS plays a vital role in their success.
Recently a Belgian court ruled that merely by posting headlines from Belgian newspapers, the Google search engine was violating copyrights in that country. In the U.S., the process is thought to qualify under the fair use exemption. Jim Burger is a copyright attorney with Dow Lohnes. He joins ...
Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered when developing their content management strategy and why they chose the EMC Documentum platform.
What would you store if you could afford one terabyte — that’s 1,000 gigabytes — of hard disk space? In this podcast, Doug Pickford, director of product and market strategy for enterprise products with Hitachi Global Storage Technologies, talks with PodTech’s Catherine Girardeau about Hitachi GST’s industry milestone, the ...
Mike Journey works for GCI in Anchorage, Alaska. Developments in networking have allowed doctors in remote areas to offer specialized care to their patients. Listen to Mike talk about the advances in telemedicine in this podcast.
This Juniper Networks podcast is part of the Juniper Networks Master of IT ...
Cleantech Venture Network is a group of venture capitalists dedicated to finding investments in “clean” technologies. PodTech’s Rio Pesino spoke with Cleantech Co-Founder Nick Parker about the organization’s vision in New York.
The Cleantech Forum XII is right around the corner, February 19-22, in San Francisco. The San Francisco ...
In this Thought Leaders podcast brought to you by SAVVIS, Rona Shuchat, research director, IDC, shares her unique perspective, gained through the study of the strategic impact of telecommunications and web hosting. She discusses what’s interesting in corporate networking, such as deep packet inspection, the use of web-based portals ...
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