Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

Marketers need to understand that the mobile channel is unique, with unique opportunities. Consumers need to change their behavior around their mobile devices to open up some of these possibilities. What does this mean for the future of mobile? Charles S. Golvin is a principal analyst with Forrester. PodTech’s Paul ...