Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.
Security risk assessments, security risk modeling, and protecting against security threats by maintaining a threat agent library — these and other programs form the basis for understanding threats to network security for Intel. In this video podcast, TIm Casey, senior strategic analyst for information security at Intel, discusses the strategy ...
Silicon Valley is not known for paying much attention to its own history but things are changing. The Computer History Museum’s 2007 Fellow Awards was sold out as much of Silicon Valley’s aristocracy turned out for a $250 fund raising dinner that paid tribute to four top technologists: Morris ...
Sanjay Rungta works with Intel’s Network Engineering Organization on keeping the Intel computing network safe and intrusion free. In addition to external threats from hackers, Rungta has done a lot to identify and combat internal threats. As increasing numbers of Intel employees work from home or WiFi hotspots, opportunities for ...
This past weekend, Bangalore was the place to be if you were a hacker. More than 100 hackers from different parts of India participated in Yahoo’s open hackday session, held at the Taj Hotel in Bangalore. The 24-hour marathon session started late Friday evening (October 5th) ...
Right now, a bunch of hackers are huddled over their laptops in a downtown hotel in Bangalore. This 24-hour Open Hack Day marathon session is organized by Yahoo India R&D. Similar Open Hack Days were organized in Sunnyvale, Calif. and London. Bangalore is the third city. I ...
Burning Man is filled with hackers, artists and makers of all walks. We thought we would search out the energy geeks and see how they were utilizing resources out in the middle of nowhere. The obvious, most abundant source of energy in Black Rock City is the Sun. Solar ...
There are so many words to describe Burning Man that it overwhelms me. If you’ve ever attended the annual desert gathering of artists, hackers, hippies and yuppies alike (it all happens about 100 miles north of Reno, Nev., in Black Rock City), then you know what I mean. ...
Remember those old movies in which a whiz kid accidentally breaks into the network of the Strategic Air Command? Malcolm Harkins, general manager of Intel’s Information Risk and Security Group, remembers the 80s, when hackers broke in with cracked passwords. Today’s threats are more sophisticated and more serious. In this ...
Dawn Cardon and Jessica Verrilli from The Experience Project caught up with Gina Trapani of Lifehacker at the 2007 Blogher Conference in Chicago.
In this video interview, Gina talks about how she got started (tracing it back to a college job at a computer lab), provides advice to ...
The Information Security Sell Out has been an anonymous, outspoken critic (aka troll) of the security community for much of this year. He’s hidden behind his anonymity, attacking researchers and the security community in general. But anonymity is only an illusion on the Internet, especially when you’re attacking the people ...
You might recognize Wendy Tremayne from our Green Acre Series on RyanIsHungry. Wendy founded Swap-O-Rama-Rama as a way to break out the consumer cycle of shopping for clothes. Utilizing the abundance that just a few people’s closets can bare, adding a little creativity with fancy sewing machines ...
Marc Powell is an anarchist, hacker chef who opens his kitchen up to strangers and friends every Thursday to cook up some amazing hacked food creations. Attending a food hacking supper club is a mind-expanding experience that teaches folks not to be afraid of experimenting with your cuisine. ...
The blogosphere is a noisy place filled with many interconnected conversations on all sorts of disperate topics. Tailrank, which calls itself a memetracker, is a service that tracks the zeitgeist of conversations in the blogosphere. I sat down with Kevin Burton, Tailrank’s CEO and founder, and Jonathan Moore, brilliant ...
This podcast highlights some of the threats and dangers Symantec reported on in January 2007 and offers suggestions on how to stay protected.
More information at:
Symantec.com
Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd ...
In the news today, stock-option issues strike at two more Silicon Valley companies, Nokia is planning to make wireless connectivity even more mobile with phones using new WiMAX technology, Eudora is heading for an Open Source future, Google stays in the headlines with the launch of the next product in its office suite, hackers hit the UK and the FTC is using blogging to reach out to the rest of us.
SAN FRANCISCO, September 29, 2006 (PodTech News) - Digg Founders Jay Adelson and Kevin Rose have taken their underground, hacker-chic Internet television network, Revision3, out of the garage and into its first round of funding. They celebrated the formal launch of Revision3 September 26th at a club in San Francisco.
Tuesday night at The Mighty in San Francisco’s Potrero Hill district, Digg CEO Jay Adelson, Digg co-founder and Chief Architect, Kevin Rose, and a couple hundred friends, fans and coworkers celebrated the launch of Revision3, a new TV network for the web. Billed as an Internet media company for ...
LOS ANGELES, September 21, 2006 (PodTech News) — A group of hackers, human rights workers, lawyers and artists today launched a new web browser to protect computer users from hostile governments who would seek to identify them. Called “Torpark,” the program changes the unique numbers used by websites to identify individual computers online every few minutes. It was created by Hactivismo, a consortium that evolved from the Texas-based hacker organization “Cult of the Dead Cow.”
LOS ANGELES, August 31, 2006 (PodTech News) — It seems a day doesn’t go by without another cyber attack from hackers, spammers, phishers or those seeking to steal your identity. But are we under attack more than ever before? PodTech’s Matt Kelly put that and other questions to Lauren Weinstein, co-founder of People for Internet Responsibility.
Juniper Networks correspondent Carol Wilson sits down with industry security experts and investigates how you and your enterprise can win the war against hackers, spammers and criminals. The podcast begins with David Flynn, vice president of products for Juniper Networks Security Products Group. He explores the changing network security ...
Fortify Software offers the industry’s most proven, accurate and effective solutions to ensure software security and mitigate risk. We help leading companies take a holistic approach to their greatest security vulnerability: the software applications that run their businesses. We work with our customers to fortify their software, protecting their vital ...
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