Tags: Apple, download, iTunes, music, Jason Lopez, Kevin Edwards, NPD, Wal-Mart, Napster, Grokster, RIAA

To get a better understanding of the service, Larry spoke with Starbucks CEO and founder Howard Schultz who participated in Apple’s announcement.

Tags: iPhone price cuts, Apple and Starbucks, iTunes at Starbucks, Howard Schultz

Tags: iPhone, developers, Adobe, Raven Zachary, Chris Messina, TeleMoose, gOffice, AppMarks

With recent changes to the PodTech site, we had to change how we feed Marketing Voices to iTunes. Those of you who have been listening to Marketing Voices, in order to correctly get the audio-only feed, should click here to subscribe

Tags: Chris Yeh, USTREAM, branding

Tags: IODA, Corey Denis, Apple, iTunes, PROMONET

Pankaj pointed out that, for example, iTunes makes millions of titles available, while mobile music stores like Vodafone Live are restricted to only the hits (fewer than a thousand at any given point). It is the mobile phone’s UI limitation that is limiting the high levels of user adoption and full monetization of content that a digital channel ought to have, says Pankaj. And that’s where Taxila comes in.

Pankaj says that his company’s technology helps build digital stores that enables “long tail retailing” on mobile phones.

Prior to founding Taxila, Pankaj worked at Oracle, Siebel and July Systems.

Tags: Pankaj Jain, Taxila Lab, Vodafone Live

Tags: Paul Kedrosky, Steve Jobs, DRM, iTunes

This podcast is brought to you by Rocky Mountain Voices.

(more…)

Tags: Control4, Ed Ryan, Jeff Thomas, Brad Baldwin

Transcript:

Host: Jennifer Jones - PodTech
Guest: David Hornik - August Capital

David Hornik – August Capital
The reason I should care is that this is the new television. I just am absolutely convinced this isn’t a fad, no. There will be changes in the landscape. I do not think that it is a case that because MySpace is the winner now that it will always be the winner.

Announcer
This is PodTech.net. Welcome to MarketingVoices featuring the fresh perspectives of innovative marketing leaders and examining how social media is changing marketing throughout the world. Here is your host, Jennifer Jones.

Jennifer Jones - PodTech
Hi, this is Jennifer Jones and today on MarketingVoices I have a gentleman who I adore whose name is David Hornik. He is the leading VC in social media. He is here or I am here with him at August Capital. He is a partner, he is very well known for all of his work with his blog and he was just telling about video blog he does that I am going to let him talk about in a second but without anymore ado, David, welcome to MarketingVoices.

David Hornik – August Capital
Thanks. Thanks for having me.

Jennifer Jones - PodTech
So tell me about Venture Investing in Social Media. That is basically who you are, what you do is, well, not all of what you do, but a lot of what you do and you are on a lot of boards, six to be exact, why and what is hot and what is not about Venture Investing today in Social Media?

David Hornik – August Capital
Sure. Well, it is abundantly clear that Social Media is hot and so the big question is, is there something hot in social media that is worth investing and those are very different questions and so there has been lots of discussions up and down Sand Hill Road what I refer to as the ‘VC Ghetto’. Lots of people trying to figure out “Okay, all these companies, lots of excitement, what is that excitement about?” And I think the answer is: the excitement is about hundreds of millions of users on social networks that are broad like MySpace, or are specific like a Dogster or a Flickster where huge numbers of likeminded people are getting together to engage in a conversation and that, to my mind, that is what is so exciting about this space and it is why marketers and advertisers and venture capitalists and entrepreneurs alike should all take note because to my mind, the entire web is sort of migrating to two paradigms.

There is a search paradigm and there is a social networking paradigm and Google is showing that there is incredible money to be made, incredible opportunity in search because when people are looking for something, guess what, there are looking to do something and then there is a social networking piece which is people are interested in engaging with each other in some interesting way within the context of the Internet and these social networking companies, and I use that very broadly, then allow them the context to do that. And in some instances it is around a particular thing. I think that we will see increasingly specific social networks. Recently Maya’s Mom launched which is doing Moms and in particular not just moms but moms with young kids. That is the focus having been the dad of young kids when you are a mom or a dad of young kids, it is all you think about.

And suddenly, that is your social network and then guess what? When your kids are in middle school, I suspect there will be a social network of kids with middle schoolers because I am not so interested in the diapers any more, thankfully. I am now interested in Gee, hormones and my kids hating me these that — it did not seem relevant at that time so I think that that is what is interesting and that is what we are seeing and that is what I am trying to calibrate as I see all these companies being created and lots of energy and lots of users and lots of growth which are the meaningful businesses, which are the meaningful channels for marketers, which are — and what is interesting in the space?

Jennifer Jones - PodTech
Okay, so taking off on that point, so what is interesting to marketers? So why should marketers care about this? I get this question about “Oh, it is a passing fad,” which I definitely do not think it is. Obviously neither do you, but help me help them understand why they should really care and what they should do about it.

David Hornik – August Capital
Well that is – I think the reason they should care is that this is the new television. I just am absolutely convinced – this is not a fad now. There will be changes in the landscape. I do not think that it is a case that because MySpace is the winner now that it always be the winner. That is not going to be the case and in the same way that ABC used to have a great Friday night line up that everybody watched and suddenly everybody watched CBS and ABC was in the dumps. I think we will see the same sorts of things in the social networking space and this new media space where different companies come and go, they are dominant — there is dominant platforms, they incorporate other things I mean I think that is what we are going to see but if you look at what is happening with people’s minds here, if you look at what kids in particular are spending their time on, they are spending their time on the web.

They are not spending their time watching television and so if you want to get at these people and if you want to get to the thirteen-year-olds who are going to be ones making their decisions about what toothpaste they have, what deodorant they wear, what clothing — how they are influenced? All of these things that are important marketing questions. You need to be in the social networks. It is where the kids are and it is not just where they are in the sense of okay, well, advertise cigarettes in the playground, I do not mean that. I just mean this is what people care about.

And so you get brand credibility by associating yourselves with things that are meaningful and reflect well upon your brand and what these social networks now represent are the things that kids, and increasingly adults, find meaningful and by associating your brand, or by focusing your brand on those sorts of experiences then you have a very high impact. I will give you one quick example to that fact. There is a company called Dogster. Dogster is a social network for your dogs, I mean literary you –-

Jennifer Jones - PodTech
So, you are not an investor in this, right?

David Hornik – August Capital
I am not an investor in Dogster

Jennifer Jones - PodTech
Yeah, so (Voice Overlap).

David Hornik – August Capital
Right, absolutely. I am a big fan of Ted who started it and the team, I think they have done really smart things. They were very early. They understood that it is not just about a social network that you talk about where you are out looking for a girlfriend, it is a social network and maybe frankly through your dogs you are still out looking for a girlfriend and it is a social network about dog lovers. And so you are looking for a dog loving girlfriend, not just a generic girlfriend and that is what this stuff is all about. You go and you create your profile of your dog and then your dog makes dog friends and friends you know so it is my Schnauzer and look it is your (Inaudible) friend and over a million users, I believe it is over a million users.

But more importantly, if you are a dog-food company or a pet insurance company, or in fact Disney when they were re-launching Lady and the Tramp or may be it is Lady and the Tramp 2, or Lady and the Tramp 7, I do not know — when they went to Dogster and spent a lot of money advertising in Dogster because it was unambiguous what people on Dogster liked. They liked dogs, now they may like also Lexus, but they definitely like dogs. So if you are IMs, started Dogster. So that is what I think is exciting about this stuff.

Jennifer Jones - PodTech
Okay so you mentioned that if people do not get there then — well you did not quite say it this way, but I have talked to enough people that are sort of sensible, if you do not get social media then you are really being stupid. So how do you get people over their fear of social media – I mean you have been a blogger, since you were the first venture blogger and you have been a blogger for I do not know what — five years?

David Hornik – August Capital
A little over four years.

Jennifer Jones - PodTech
Okay so you are not afraid but how do you — I deal with a lot of CMOs, how do you get them over their fear and just say “Look, do it, I mean get into it.” Which is what I say, but I would love to hear your advice.

David Hornik – August Capital
Well, I think that there are two different messages and I think that one message is what is scaring everybody and is wrong-headed and then one message is how I approach social media. It is how I approached venture blog when I started and why I now have VentureCast; the Podcast and which from the — and just as an aside, from the venture capital industry, and four years ago, it was heresy. You do not talk about the venture capital industry and remain sort of mystifying to many of my brethren in and around the venture capital industry as to “What are you — are you talking about this stuff?” Like “How is that to your benefit?”

So the one camp of marketing to social media says “This is all about authenticity.” It is unfiltered, you just let it all flow and you will get lots of goodwill from saying whatever you say. I think that is a huge mistake. I think it is a complete misunderstanding. The other version is: be authentic and genuine but understand that this is a marketing channel and like any other message, you have to understand your market, you have to understand those to whom you are speaking and then you have to create the message to reflect that.

So, my Podcast and my blog are intended for entrepreneurs. It is intended for technologists and people on — so I am talking about things that they care about. I am not — yes, I periodically, inevitably talk about my children in the context to that or whatever, but at least in theory, it is about stuff that they care about and ways that they care about and explaining things they care about.

So I think as a marketer, you just have to focus on these things from that context. If you look at a MySpace, it is not the Wild West, I mean it is in a certain sense, you have not seen it before, on the other hand, when we went from broadcast television to cable television, it was not as if the History Channel was some new beast. It is just that when you advertise on the History Channel for something that might relate to that market, then you need to focus your advertising on the thing that those people are watching, that History Channel care about and the same thing for CNBC or the Disney Channel.

So I just think that what has happened is, we have created these incredible networks where we know a lot about the people who are using them and we can segment them incredibly accurately and then focus our message to those people and then the question is what message is effective, and I do think that a more genuine and a more natural message, over a more fun and entertaining kind of out there message works better in the social networks but that does not mean that you are just sort of going out on a limb. It just means learn from the past. You do not produce the corporate spokesperson on the social network.

That does not work. You do not lie about what you are doing or pretend you are someone you are not, that does not work either. In the web, they find out. This is a bad idea, so find the right spokesperson who makes sense in the context of those new social media and use that person to get across a message that makes sense in the context of that particular demographic so…

Jennifer Jones - PodTech
So, do you think of yourself in that way, that is August spokesperson that we know not really — but I mean — but really — you are talking for August…

David Hornik – August Capital
My partners are wincing, “My God, David as spokesperson, God help us.” No, I think I am very happy to represent August. It is a great firm and has a wonderful history and I often talked about, but I always talk about, “Well, my partner Dave was the only private investor. Microsoft still sits on that board. He is a really smart guy.” I do not pretend that I did Microsoft, I mean I have been — just have not been in the firm that long, but do I represent August a lot? Sure, I think that the work — that people know a lot about August and know a lot about the things that are interesting to us, probably by virtue of me having spent a lot of time writing and talking and focusing on getting out the word.

Jennifer Jones - PodTech
And I know it is true. Okay, so what about the future of all this stuff? What do you as a soothsayer, as a fortuneteller sort of look ahead and say “Okay, what is going to happen?”

David Hornik – August Capital
What is going to happen? Well I have been saying for quite some time actually that social networks, this idea of social networks where you show up and experience and say “These people are my friends” or “these people are my family” or “these are people I care about” where you put yourself in a social context, so in MySpace it is –- and MySpace is actually very interesting because not only do you put yourself in the social context, these are my explicit friends - Jack, Jane, Sue whoever physical people, but what was interesting about MySpace and how it emerged was then you also created your friends, your “friends” that were Sony and Nokia and Bill Clinton and you name the experience - musicians and foods and those became your friends and they have really when and what is meant by that more than anything is this is part of my identity.

If you want to fully understand me then here are the people with whom I associate, here are the brands with which I resonate, here are the politicians for whom I would vote, here are the hair sprays that I would care to enjoy, you know, name it.

So I believe that that sort of infrastructure, this idea that you put, you contextualize yourself and — when you get to a web experience, will permeate everything, I just do not — I think that okay, maybe I do not want to be a absolute, but I think the vast majority of experiences you will come to and they will be better suited by having the context of your friends or your interests, or your likes and so social networking broadly speaking, will be the underpinnings of everything and maybe it is for picking movies and now you have Flickster which is a young person network of people talking about movies but frankly you know Netflix is trying to figure out this as well. Who recommends what movies, who are your friends and what are they like, so you can watch them.

So name the area. There are social networks now emerging around investing, there are social networks obviously the whole dating space has only been a social network, it just has not been described that way, so I think social networks are the underpinnings of all future experiences, non-search experiences and even search is becoming a social — there is social search.

So, I think that is the thing to look for as it emerges and then from a brand prospector or from a broad marketing perspective, then how does that impact your ability to spread the good word and does that mean you have to find the influencers or does that mean that you have to find the influential networks or does it mean that you have to create something so creative and fun that people embrace it and spread it themselves?

Jennifer Jones - PodTech
Awesome. Okay, final question is — I know you are a busy guy, a Second Life –- what are your opinion as that? You have an Avatar of Second Life? Does August have a representation in Second Life? What do you think of Second Life?

David Hornik – August Capital
We are not investors. I do not — I have to admit I do not have an Avatar. It would be very interesting to see what happens in Second Life. I am still waiting to determine whether this is a mainstream experience. I mean, from an investor standpoint and from a marketer standpoint, the big question is one of either massive breadth where you can get to hundreds of millions of people and therefore the market is so large that getting a small fraction of it will be valuable, or you are reaching a vertical that is so valuable that you can get to a bigger chunk of it and extract more value from it and therefore it is worth chasing that vertical. I think it is an open question about Second Life. Is it a mass phenomenon? I do not — it is not yet, so there are indicators that maybe it will be and maybe you and I will have Avatars and maybe you do have an Avatar.

Jennifer Jones - PodTech
No, not yet. I am looking at it though.

David Hornik – August Capital
Right. Well my mom has an Avatar and then we will say “Okay, look, I am going to go (Inaudible) with my mom and Second Life, fine, it shall track me down.” But has not got there yet. So, is it that it is incredibly valuable vertical because the people who do it are fanatical about it, therefore by marketing to those people in that environment, you will connect that much better with them that it is worth it? Or will it cross the chasm, become this mass experience and then we will have brands that need to be represented and I say brands loosely but any marketer if you look at Larry Lessig is a law professor, he — who studies and focuses on digital media, he is very interested in Second Life and he has lectures in Second Life and he experiences — recently that have the Creative Commons Party and he was in Germany but he participated in Second Life.

So he missed the First Life but he was there in Second Life. If there are more Larry Lessigs out there then it could be an incredible emerging phenomenon. I will not opine, I am a big fan of the guys who are building it and that would be great for them if it happened and in many ways it would be great for all of us because it would give us another channel, another interesting way to interact both as people and as products and brands and marketers.

Jennifer Jones - PodTech
Very good, okay, so this has been David Hornik of August Capital partner and I want to make sure that he gives you his blog and his video blog addresses, so go for it.

David Hornik – August Capital
All right, well the blog is ventureblog.com. I have to admit it is still only audio. I have an ongoing debate. My podcast is called VentureCast and if you go to iTunes, you can search for VentureCast and find us or if you go to gruntmedia.com, you can find it as well. Craig Syverson who is my co-host on VentureCast is at Grunt Media and let me know if you like — give me feedback. This media is about feedback, so folks who are listening have things they want me to talk about or they want me to write about, let me know.

Jennifer Jones - PodTech
Yeah, know it is great because I — the only way that I have really been able to get feedback is through a survey that I have done instead of the old technology survey and it is really hard. I am always asking for feedback too, so again, thank you, David Hornik of August Capital and this has been Jennifer Jones and so until next week may all the voices you hear be MarketingVoices.

Copyright ©2006 PodTech.net. All rights reserved. Privacy policy

Tags: David Hornik, August Capital, Six Apart, social media

Transcript:
Host: Catherine Girardeau - PodTech
Guest: Chris Mairs - MetaSwitch
Guest: Andy Randall - MetaSwitch

Catherine Girardeau - PodTech
PodTech.net brings you a conversation with MetaSwitch’s Chris Mairs, he is the CTO and Senior Vice President of Business Development, and with Andy Randall, Vice President of Marketing. They’ll discuss the partnership between Cisco and MetaSwitch, the definition of service in Next Generation Networks and the challenges CLECs face in the 21st century IT climate.

Chris Mairs - MetaSwitch
So, I’m Chris Mairs, I’m the MetaSwitch CTO and I’m also the Senior VP for Business Development.

Catherine Girardeau - PodTech
Welcome to the Podcast.

Chris Mairs - MetaSwitch
Thank you.

Andy Randall - MetaSwitch
I’m Andy Randall, VP of Marketing, MetaSwitch.

Catherine Girardeau - PodTech
So, thanks for being here. We’re here at the Marriott in Orlando, kind of a side event to COMPTEL. There was just a breakfast put on by MetaSwitch for some of your customers and business partners. I wanted to talk to you Chris, if you could start with your CTO hat on, to talk about some of the challenges CLECs are facing and kind of the technological challenges, how to develop a 21st century platform as an equipment vendor?

Chris Mairs - MetaSwitch
So, CLECs will always be in the position of needing to innovate and differentiate themselves from the incumbents. The incumbent has the huge advantage of owning the customer base, and the CLECs often moving into a — moving it in a competitive way to take customers away. So, what we need to do is be able to offer innovative services and different service bundles where the customer maybe says, well, the telephone service I get from my incumbent provider is all right, so I’m fine with that, but hey, if I can get that in a single pricing bundle with video as well under some unique data services, then I’m prepared to move in order to take the bundle. Similarly, the CLEC may be able to pick up on a new trend, a social trend, a classic example historically would have been something like text messaging, another one that’s reasonably hot at the moment is presence or custom ring-back, all these new services that come along.

The key is that the CLEC needs to be able to deliver that more quickly than the incumbent in order to be able to move in. So, they need an architecture where they can slot in new services quickly and those services may come from different vendors, so they’ve got services coming from multiple different vendors on different application server platforms. One of the keys here is an architecture such as IMS, and MetaSwitch has for the past two years already had some of the infrastructure in place, it allows those application service to be slotted in, which allows for quick delivery of new services. The key then is how do you blend all that in such a way that the experience for the user is seamless, they don’t need to see that all the different applications are coming from different vendors, and the billing infrastructure is correct, and the operational infrastructure is correct, so that CLEC can actually make money from that. There’s a lot of nuts and bolts in the architecture of the network, and specifically in the architecture of the switch to allow appropriate records to be flown out at the right time and then consolidate back together again, and all the subscriber information to be held in a single repository, which is called the HSS, the Home Subscriber Server, and from there all the different application servers can pull out data relating to a subscriber and offer a joint up solution.

Catherine Girardeau - PodTech
Chris, I’ve question from that. The way you’re presenting, which appears right, is that the CLECs need to be more nimble, need to be faster than the incumbents, and we see IMS has an architecture to enable this, and that all make sense, but then when you look at the headlines, it’s the incumbents who are all making the noise about the move to IMS, and the ones that are embracing this architecture. Do you see a conflict there, what’s really happening in terms of who is adopting IMS and what people are doing with advance services?

Chris Mairs - MetaSwitch
Okay, interesting question. So, if you look at the very big guys, the AT&Ts of this world, then what’s driving them to IMS is a need to replace a very, very, very complex and monolithic network infrastructure with a new architecture, and they’ve settled on IMS as being the right architecture. They are throwing literally billions of dollars at that sort of network replacement, and they need a strong architecture to do that with, and IMS is the best blueprint around to do that with.

For the smaller guys — and IMS may not want to take it in its absolutely purest form and take every single piece and decompose the network to the ultimate level. Nonetheless, it has some very clear differentiation of the network into the control plane transport and the application server planes, and buy that separation out into different plane, that smaller guys can leverage the IMS architecture to give them a better service delivery platform.

Catherine Girardeau - PodTech
You kind of discussed the definition of service for a Next Generation Networks in that last question, is there more to say about that?

Chris Mairs – MetaSwitch
You can’t just deliver plain old voice anymore, you’ve got to be able to deliver new services and you won’t know what those services are today, and certainly you won’t know what services people are prepared to pay for. A classic example would be ringtones on mobile phones. Today, many youngsters expect to be able to download a whole track of music for free, but equally they’ll pay $0.99 or $1.99 for a ringtone on their mobile phone, which is only a small clip of that same track, so how does that work? I don’t understand it, but people do that, and so as a service provider you don’t necessarily — you’re never going to be able to rationalize or prejudge what’s going to happen, but when a phenomenon does happen, you need to be able to make the most of it and make money from it.

Andy Randall - MetaSwitch
I think that points to one of the key things about service delivery is, it’s not just about being able to do these things, it’s about the granularity with which you can build for them as well, and yeah, some things are going to go to bundles, where people pay a monthly subscription fee, another area, it’s moving very much towards having a lot of small cheap transactions, that’s why iTunes does so well selling all these songs at $0.99 each. If a service provider can move into that model, where people in some sense get some kind of service for — a small fee at a time than that’s very much going with the direction that certainly the younger generation are expecting to be able to get access to it.

Chris Mairs - MetaSwitch
So, a good example of that might be, as a residential user, the parents might setup a teen line service, where you have a separate facility on your home phone where if a call comes in for your teenager, it rings to a different — it’s a different number associated with the home phone, and you get a different ringtone for it, and that’s for your teenage kid. Now, what you might want to do is have a package bundle where the teenager gets $10 a month which they can spend either on calls or on text messages or on ringtones, and the single bundle there and the teenager makes the choice. The parent of course is safe, because they’ve partitioned the bundle to $10 a month, but the teenager gets to spend the money on what they want to spend it on.

Andy Randall - MetaSwitch
Most billing systems today wouldn’t be able to let you do that, most carriers can’t deliver that kind of service yet because the billing systems aren’t there and the backend infrastructure isn’t there, so I think that’s what we’re getting to.

Chris Mairs - MetaSwitch
That’s right, so it’s not just the underline protocols which IMS is so heavy on, it’s some of the more sort of prosaic back office stuff like the billing systems which have to be changed to make them much more granular.

Catherine Girardeau - PodTech
As Senior VP of Business Development, you mange overall MetaSwitch’s partnership with Cisco Systems, can you tell me a little bit more about what MetaSwitch is doing with Cisco?

Chris Mairs - MetaSwitch
Sure. So, our relationship with Cisco is primarily a sales partnership. So, both our sales forces are joined up and make joint calls on customers, where we can offer a combination of Cisco equipment, MetaSwitch equipment and possibly professional services from either organization to deliver a total solution. We also have close relationships with Cisco’s product management teams for their various equipment, their routers, their IAD’s, their phones, and through our combination of product management relationships and sales relationships, we can actually deliver effective solutions in the CLECs space, but also in the rural IOC space, and also in cable, we’ve just recently announced a relationship with Cisco in the cable space.

Andy Randall - MetaSwitch
I can talk about that a bit maybe from the customer perspective. I think what we see when we do go out to customers and talk to them about Cisco relationships and do these joint calls with the Cisco team is that, they very much look to Cisco as the incumbent vendor, as the dominant vendor for Next Generation Networking infrastructure. So, lot of our customers, they’re not just making a decision about putting in a soft switch, they’re making a decision about changing their network completely, migrating their network to a Next Gen Core. So, those decisions are very tightly tied together in terms of how do we upgrade our network infrastructure and how do we deliver applications and services on top of that. So, the fact we have that partnership, really enables them to take a holistic view of what they’re trying to do and also obviously makes them feel good about MetaSwitch in that, we’re taking that view that we have to go beyond just the soft switch to make sure that their whole network implementation works. That’s a key driver behind the partnership with Cisco is, to make sure that we’re not just delivering a switching platform, but we work with the routers, with the switches, with the customer premise equipment, Cisco’s very dominant end, for example, IP phones, the world’s largest supplier of IP phones, so that we see very good feedback from the customers about how that relationship’s working.

Chris Mairs - MetaSwitch
Just adding a little bit to what Andy was saying about the technical challenges over Voice over IP network. We have a very distributed switch architecture, where we separate out the media gateway from the call agent and we have redundant call agents, and that’s all great, but if the underlying IP network doesn’t have the appropriate characteristics in terms of latency, jitter and redundant paths, and it’s very complex building a totally redundant IP network. If that infrastructure isn’t there, then whatever we do in a switch is worth nothing, so that’s why our relationship with Cisco is important for us.

Catherine Girardeau - PodTech
Chris Mairs, CTO and SVP of Business Development for MetaSwitch.

Chris Mairs - MetaSwitch
Thank you.

Catherine Girardeau - PodTech
Andy Randall, VP of Marketing for MetaSwitch, thanks so much. At the World Center Marriott in Orlando, Florida, this is PodTech.net.

Copyright ©2006 PodTech.net. All rights reserved. Privacy policy

Tags: MetaSwitch, Chris Mairs, Andy Randall, Cisco

This podcast is brought to you by Rocky Mountain Voices.

Transcript:

Host: Brad Baldwin – Rocky Mountain Voices
Guest: Kim Anthony Parker – iPort
Guest: Kip Meacham - Card Access
Guest: Gina Lutkus – Somfy
Guest: Key Digital Systems - Speaker
Guest: Thomas Pickral - Home Automation Incorporated
Guest: Dave Froerer – VisionArt
Guest: David Richard – Eaton Home Heartbeat
Guest: Wade Smith – WellSpring Wireless
Guest: Abbas – DSC
Guest: Terry Hoffmann – Johnson Controls
Guest: Nick Finamore – Ember Corporation

Dave Froerer – VisionArt
Hello, my name is Dave Froerer with VisionArt. VisionArt is a system that we manufacture to conceal plasma TVs and flat panel, any flat panel TV that’s mounted either inside the wall like this one is, or can also be mounted - surface mounted on the outside of the wall. We have about 300 pieces of art and about 40 frames. You can also do custom art; you can also do custom frames. So, these are clay prints and it is rolling up and down, so the whole frame doesn’t move. So, you have a beautiful piece of art and instead of watching the TV — and then when you want to watch TV, you hit the ‘TV On’ on your Control4 remote of course and the art rolls up into the top of the frame. We make every single one of them one at a time for every plasma TV and flat panel on the market. So you tell us what TV you have, and we make it for that exact TV dimensions. We also have a cooling system - if you put it inside the wall so that you don’t have to worry about burning up the TV or the LCD. We have about 300 pieces of art; so we have books like this that are available or everything is on our website, it is visionartgalleries.com. There’s also a link on the Control4 site on the vendor partner area back to our website. So you can view all the frames on our site and all the art. You can also click the frame and it will go around the art for you. You can go to another section of our website and you can play with the wall color after you’ve pictured art and your frames.

Kip Meacham - Card Access
Hi my name is Kip Meacham. I’m the Vice President of marketing for Card Access. We are an ecosystems partner with Control4 and have actually produced some of the first products designed specifically for the Control4 Home Automation Platform. For example, this device introduced in November is our in home wireless contact switch. It allows you to interface multiple contacts including an integrated magnetic contact and two external contacts of the installers choosing into a single wireless device. It will also measure temperature internally and externally and when powered by DC power, will act as a ZigBee repeater in the ZigBee mesh. We’re announcing at this show, a wireless contact relay allowing us, as you’ll note on this little functional fountain, our ability to turn that fountain on and off wirelessly, again using the Control4 Home Automation Platform. What Card Access has done, is building a variety of wireless products, our expertise being in developing high performance Wi-Fi and other wireless technology radios; and we are integrating that wisdom into the products that we’re delivering to the marketplace.

Gina Lutkus – Somfy
Hi, how you doing? My name is Gina Lutkus from Somfy Systems. Somfy systems is a manufacturer of tubular motors for window treatments. As you can see here we have teamed up with Control4 and we have a device called RTS 2 R232 and how that works is, whether we are using a battery operated shade, a low voltage or hard wired motor, we are able to tie it into a Control4 system. You can see on the Control4 system, this is the main screen, we type in — we have it on the blind shade, we want to bring the blinds up, we touch the upper end, the blinds go up and the light goes off. That’s one scenario that you can have in your house. You can also bring the shades down as well; the shade comes down, the light goes on. It’s another option or scenario that you could have in your house. Like I said before, if somebody offers a battery operated low voltage and hard wired systems, our radio brand name is called RTS which stands for Radio Technology Somfy. So the device that we would use to connect to the Control4 system is XN2 or R232 to RTS device to be able to control that making you control upto 16 different channels, whether you want individual window treatments or group of window treatments.

Kim Anthony Parker – iPort
Hi, my name is Kim Anthony Parker. I’m the Director of Product Development for iPort and today we’re showing integration of iPod to the Control4 system; and the thing that we love about Control4 is their ability to distribute this content that’s on your iPod throughout your entire house; and the thing about iPort is, we’ve allowed iPod to now make that information available to you over RS232. So, with that being said, now you can, with Control4, take your system remote control or your mini touch screen or your TV GUI or your 10-inch touch panel or all those products that Control4 offers now, and we go to music - we select music, we then select iPort as our source and we’ve set it up. So now you can see - you can browse the music just like you would on the iPod. So we want to go, select an Artist, we select Artist and then we select an artist and then we go and play the song or the album and hit select and now we’re playing the song that we’ve selected. So, now this would be something that would be distributed through the entire house or played just in a local room. The nice thing about it is it also plays your Apple protected iTunes downloaded songs so that you are not having to worry about if a customer says, “Ay, how come my iTune songs aren’t playing?” This does all that because it actually doesn’t analogue audio output. So, simplicity, easy to program, it’s a module that’s already built with your composer software. You just drag that module over into the home - your project file and then make your connections; your RS-232 connection and your audio connection and you’re off and rolling.

Key Digital Systems - Speaker
Brad, thank you for the opportunity to present my product line to you. A brief history of the company before we talk about the line and how it works with Control4. Our company is founded by Mike Tsinberg, with 39 HDTV patents. He is the number one patent holder in the industry and he is the founder of HDTV broadcast technology and DVD encoding technology. Our product line is composed of switchers, distribution amps, Matrix Switchers, video processors as well as video transcoders. One of our most exciting products is the HDMI2×4 Distribution Amp and Switcher, which basically gives you the flexibility of having both audio and video control - meaning, in the marketplace today, a lot of custom installers have problems with video resolutions not sinking up in HDMI as well as audio not sinking up because of the nature of the HDMI handshake. If there is ever a miscommunication that takes place, or the video resolutions aren’t set up properly or the audio resolutions aren’t set up properly, what you have is a miscommunication and an improper HDMI system; Key Digital addresses that - as well as Control4 being a tremendous partner to us, we have all the drivers available and we work with Control4 to have seamless integration with our products in their control system, and we thank them for the opportunity for being at the show with them.

Thomas Pickral - Home Automation Incorporated
We are HAI - Home Automation Incorporated, my name is Thomas Pickral, I am Manager of Business Development and what we’re showing here today is integration between HAI’s family of whole house automation systems and Control4’s Home Theatre Controller. What HAI specializes in is Lighting Control, Temperature Control, security in whole house audio, and what we are doing is, integrating that into control4’s Home Theater Control so you’ve got the ability to manipulate these things through your television or through a Control4 touch screen. So, HAI products like ‘security systems’ or ‘thermostats’ can be controlled through the interface on your television using the Control4 remote. So if you wanted to — while you’re watching TV, control the temperature on the thermostat, would have the ability to come in here for instance, you can down the temperature down to 72 degrees and it will update our current thermostat. You can do the same with ‘Security’ for instance. So if we wanted to go head and arm our security systems, we’d have the ability to do that - again, just right through the television. Now in addition to the interface provided by the Home Theatre Controller from Control4, HAI is also providing the ability to access these things through the telephone or through the web. So you’ve got the ability to log on and control all these devices - the telephone, by simply picking up the phone inside the house or from outside of the house by calling in or through the internet. So, we’ve got a product called Snap-Link which is this whole USB key and what Snap-Link does is, stores all the information for your house and you could plug it into any PC in the world and log on and control all these different devices. We’re also showing it here on this Samsung Ultra Mobile PC just as a demonstration, this is an off-the-shelf item we bought from BestBuy and it’ll allow you to again, come in here and control different devices like thermostats, adjust settings in here if we want to, or lighting control, and it will even let you view IP cameras.

David Richard – Eaton Home Heartbeat
Dave Richards, with Eaton Home Heartbeat Products and we are here in the Control4 booth, showing off our brand new product called Home Heartbeat. The product is very unique in that it is a home awareness type product using this ZigBee technology. We use a simple base station like what you see here, the base station reports to a home key, and then we have any number of various sensors like a water shut off sensor, a front door back door open and close sensor. We have range extenders, power sensors, all types of sensors that can be placed throughout the home and it is truly wireless. So there’s no new wires, and the great thing about the product is that all of these sensors report back to this base station and will give the home owner an alert of the status of that device. So, if a front door is open and it’s not supposed to be, an alarm goes back to this base station, reports to the key fob, where that alarm shows up on the key fob - and not only on the key fob but it also calls your cell phone or gives you an email report of the alarm. What’s also great about this is that — I’m kind of getting lost, but anyway let’s keep going. What’s nice about this is that because we do use the Zigbee technology, we’re allowed to communicate to the Control4 products like what we’re showing here. A simple open and close of a front door can now be reported back through the Control4 system where you can have a light turn on, you can also control ramp rate of how that light comes on based upon the open and close. The same thing can be utilized with a water sensor, if the water sensor detects water, it also can report back to the Control4 system, where then we can choose to turn the water actually off by utilizing our Home Heartbeat automatic shut-off valve or we can choose to do other types of functions through the Control4 system such as bring lights on or give you a blink because there is an alert going on. So the system reports utilizing alerts; you can receive an alert both through the home key while you are at home; it will vibrate or light up and give you an alert through the home key. You can also get alerts through your cell phone, and you can also get an alert through email, and we also introduced a brand new product here at CES, which is our Web portal. So, now you gain full control over the system, so I can see what’s happened in the past week, what’s happened in the past day, and also the alerts report back to the Web portal.

Wade Smith – WellSpring Wireless
I’m Wade Smith, I’m the CEO of WellSpring Wireless, and we make a broad line of sub-metering products that use ZigBee radios, and Control4 is kind enough to bring us in to talk about how we interoperate with their system, and we have here two example products, one is the utility meter - water meter in this case that’s tied to an automatic meter reading system with a two-way radio - ZigBee radio, and shut-off valve that’s battery operated so that the valve can change position in order to sense leaks and to curtail water use if the water bill isn’t paid or if there’s water found down the floor that prevent a catastrophic flood, also to sense small leaks that might lead to mould growth. So, we have another product here which is used in sub-metering of apartments and multi-family condominiums, co-ops, that sort of thing; simply - functionally the same as the utility product but with a smaller meter - 8 gallons per minute, same 2-way radio, in this case a (Inaudible) separate battery; and both of these products essentially function identically, but work at different ends of the marketplace. You can get more information on our Website which is wellspringwireless.com. So, I want to add my special thanks to the folks at Control4 who were kind enough to invite us into their booth to have us be one of the many companies that demonstrates how ZigBee makes our systems able to communicate with each other and operate together.

Abbas - DSC
Hi, my name is Abbas (ph) and here I am representing DSC. DSC is a leading Intrusion security provider that actually designs, manufactures and provides and sells Intrusion security control panels; and what we’re doing here, we are demonstrating the integration between a Control4 system and a DSC power series platform. DSC realizes — recognizes that this is where the market is going to go; it’s going to go into the point where everything is integrated. We are going to have a single point of control, where you control all the different components in the house from your — from the comfort of the home owner’s sofa. So what you see here, you have the DSC system with the new product that we’ve introduced, which is called IT-100. The IT-100, it’s a bridging module between the DSC control panel and the Control4; it’s a serial interface that enables Control4 to basically perform and control the DSC control panels. And some other functionalities — this is a demo screen of what the interface GUI looks like, and basically all you have you to do is, by moving your bunch - you’re armed with code — and by pressing on the remote control itself, you can enter the code, and that code will basically arm the system; and you could do it — just as easily, you can disarm the system by going to “Disarm with Code”, and you can enter the code in here. By entering there okay, you basically disarm the system. So, this system — this demonstration demonstrates the easy integration between the Control4 and the DSC Intrusion Security System via the IT-100.

Terry Hoffmann – Johnson Controls
Hi, I’m Terry Hoffmann and I’m Director of Building Automation Systems, Marketing for Johnson Controls. We are very glad to be here at the Control4 partner pavilion today, and we are demonstrating to people how Johnson Controls takes the Control4 technology and expands it to be used by people in the light commercial marketplace. The Control4 system, as we deliver it, is called Touch4 and it has some attributes that are slightly different than the residential systems that we all know. This slide summarizes those; it gives us low cost automation for residential and commercial systems, but focused eyes (ph) on the commercial; control and scheduling of lighting, audio, comfort, access, shades and blinds, monitoring, alarming of temperature, humidity, occupancy, and interface with the security system - all of those things that you might find in a normal Control4 system. We have added a BACnet interface through this system, so that we can do commercial temperature control, and in general some of the features like password, and scheduling and especially the alarming have significantly been enhanced for that real commercial building network that people are looking to expand the control system into. So, thanks a lot for stopping by.

Nick Finamore – Ember Corporation
Hi, my name is Nick Finamore, I’m with Ember Corporation. We are a proud member of the partner pavilion today here at Contol4’s booth at CES. Quite excited to be here; we’re the only chip vendor, we provide chips and software that actually to Control4’s devices as well as the many of the other members of the partner pavilion that you see here today. We provide chip and software technology that allow these devices to talk to one another, and for Control4’s system to be able to control and use, sense and monitoring information from those devices. What’s really exciting about what Control4 is doing is, they’re integrating multiple systems; people are providing lighting systems, providing security systems, media control and other devices and our chips can go into all of those devices, so that they can be managed and controlled with Control4’s system. What you’ll be seeing in the future is more devices, more manufacturers, who’re going be building devices with our chips and software in them that will allow them to be integrated with Control4’s system. So we are quite excited to be here with Control4, who have got many other customers that are building devices that will be integrated with Control4’s systems in the future. So, you can count a long list of manufacturers down the road that will be on our technology and using Control4’s systems.

Brad Baldwin – Rocky Mountain Voices
This has been a Rocky Mountain Voices Podcast. Visit is on the Internet at www.rockymountainvoices.com

Copyright ©2006 PodTech.net. All rights reserved. Privacy policy

Tags: Control4, CES, Rocky Mountain Voices

Transcript:
Host: Michael Johnson - PodTech
Guest: Jim Hollingsworth - Gracenote

Jim Hollingsworth - Gracenote
Hi, it’s Jim Hollingsworth, Gracenote; the Senior VP of marketing and sales.

Michael Johnson - PodTech
Okay. Now, Gracenote is a name that I know a lot of people know from popping a CD into iTunes. iTunes goes and checks with a Gracenote database. So, it’s about, Gracenote is about information and support, but tell me a little bit about what you’re showing here, because there’s some pretty interesting thing.

Jim Hollingsworth - Gracenote
Sure. Well, Gracenote as you said, Gracenote is a backend technology service and content provider, and we power a lot of the digital music applications and services like iTunes, AOL, Winamp, Yahoo! Music, Real Rap City. We’re also embedded in the consumer electronic devices for major brands like Sony, Samsung, Panasonic, many others, included in car audio products, one of the features that we’re showing here at the show. To give you an idea of our breadth and depth, last year Gracenote had about 200 million users worldwide, and we did over 13 billion searches of our database.

So, we’re acted in over 200 countries and regions, we have content in 80 different languages. What we’re showing at the show today is really going beyond the basic metadata, and we have a number of new products that we’re demonstrating and announcing here. Around embedding our technology into consumer electronic devices, one of our new products is called Media Box, this is really designed primarily for the car space, but applications in many areas, where you can actually navigate your music library just by the spoken word. So, now that digital Juke Boxes are coming to the car, and you may have five, even ten thousand songs, no way to get from Awa to ZZ Top just pushing…

Michael Johnson - PodTech
Without going off the road.

Jim Hollingsworth - Gracenote
Right, just going next track, next track or trying to create a playlist on a little car UI. With our Media Box technology all you have to do is say which you want. So, you can say play me my 70’s Jazz, play me my 60’s Female Solo Singers from San Francisco. Using any of the metadata information that Gracenote stores and then delivers through the IDE process, you can use that to navigate the best features. The one that I like the most is more like this feature, where you simply hear a song that you like, all you have to do is say, play more like this.

Michael Johnson - PodTech
It’s a discovery tool too as well.

Jim Hollingsworth - Gracenote
Yes, it’s automatic playlisting, so it looks at your whole library of music, and then finds the songs that have the same musical attributes, artist type, genre. We actually categorize music into 1700 micro genres from very fine granularity around the different types of music. We bring all of these data elements together and make it instant and intelligence, so it’s simple for the consumer to use. Some of the other things that we’re showing around are the real rich content with the music. So, things like the album track at artwork, artist’s biographies, album reviews, who are the influencers, who are the followers of certain band.

Michael Johnson - PodTech
All that stuff is missing from your download that we stay on one album (Voice Overlap).

Jim Hollingsworth - Gracenote
Right, so it’s digital in some very sensitive to catch up to the physical world in terms of experience, and a big part of that one, a big focus is our new lyrics service. So, Gracenote is the first company that’s actually going out and acquired all the licenses and then a mass, critical mass on the lyrics to be able to deliver lyrics with all the popular music.

Michael Johnson - PodTech
How many languages?

Jim Hollingsworth - Gracenote
Right now, it’s for North American market, so it’s primarily in English but if it’s a popular song that’s sung in a foreign language, we’ll have that as well, but we’ll be launching a little bit later in Q1 with our first partner out into the market that will be using lyrics primarily for searching and discovering the music.

So, you’re driving down the street, you heard this new song, I don’t know who the artist is, I don’t know the title, but I remember that hot lyric, like Let’s Dance like We’re in Love. You can simply type in to the Gracenote lyrics search, Lets Dance like We’re in Love, and it will show you all the songs with that lyric in it, then you can find it and connect directly to the store it and listen to it, buy it, try it, and certain things.

Michael Johnson - PodTech
All right. If folks want to find out little bit more about Media Box and Lyrics Service out, what’s the Website?

Jim Hollingsworth – Gracenote
www.gracenote.com.

Michael Johnson - PodTech
Alright, Jim Hollingsworth from Gracenote, thanks for speaking with us, here at the floor of CES International in Las Vegas.

Copyright ©2006 PodTech.net. All rights reserved. Privacy policy

Tags: CES, Jim Hollingsworth, Gracenote, music database

Transcript:
Host: Rio Pesino - PodTech
Guest: Cory Smith - ESPNradio.com

Rio Pesino - PodTech
This is Rio Pesino for PodTech.net here at CES 2007. I’m here with Cory Smith with ESPNradio.com, right?

Cory Smith - ESPNradio.com
That’s right.

Rio Pesino - PodTech
Product Manager, correct?

Cory Smith - ESPNradio.com
That’s right.

Rio Pesino - PodTech
Cory welcome to the Podcast, thanks for joining us.

Cory Smith - ESPNradio.com
Thank you very much, thanks for having me.

Rio Pesino - PodTech
Cory, we are at CES in front of the ESPN booth. I didn’t even know ESPN had a booth here at CES 2007 passing by. What are you guys doing here?

Cory Smith - ESPNradio.com
We’re just kind of showcase with some of our new technologies and how we’re I implementing with the latest and greatest things that are out there. We have partnered with EA Sports for some our video games. We have ESPN (Inaudible) which is our on demand and content with some of our videos, then we have our podcasting as well, which we launched back in last April of 2006.

Rio Pesino - PodTech
Now, the rises here with ESPN and EA Sports, tell us something about this.

Cory Smith - ESPNradio.com
Basically, EA is a one of the leaders in video games and we also think that ESPN is a leader in sports content. So, it’s just kind of a natural partnership. So, we’ve partnered with them and it’s a pretty interactive, it’s a cool feature that once you’re playing these games and you’re log in it, you can get live ESPN updates while you’re playing the games.

Rio Pesino - PodTech
Right.

Cory Smith - ESPNradio.com
So, you have both of video content, SportsCenter and some other clips and podcasting from a live episodes are available as well.

Rio Pesino - PodTech
I know you guys implemented that with NBA Live, you guys had, you go watch SportsCenter like you’ve mentioned before…

Cory Smith - ESPNradio.com
Right.

Rio Pesino - PodTech
…you get Podcast going on over there, with Anti-AA with Mark Landis with (Inaudible) coming out. Are you guys implementing those same things to that game as well?

Cory Smith - ESPNradio.com
Yeah, we’re pretty much trying to implement a trust board on all of our sports games, so I’ll be available on all of them.

Rio Pesino - PodTech
Now, I’m a fan of your site, I can’t go to ESPN.com checking out the Warriors and the Niners and the Giants, so they might see them from the Bay Area. What I’ve noticed about you guys, your site is that you guys have implemented blogs, podcasts, most of the sites your daily Podcast there is also Eric (Inaudible) Super Bowl Podcast that’s prior (ph) to that. Probably get some Super Bowl and I want the damn thing.

Cory Smith - ESPNradio.com
Oh, great.

Rio Pesino – PodTech
Let’s talk about some of the changes you’ve made with pods and in podcasting, what do you think that’s going with your site with espn.com in general?

Cory Smith - ESPNradio.com
Yeah, yeah, we’re really proud of our Podcast initiatives. Right now, we currently have about 24 podcasts that we’re offering, both national podcasts and some local podcasts that we’re offering on entrepreneurial platform. Then we’re always trying to come with new shows as well. We have (Inaudible) where all this coming out. We have NASCAR with ESPN and NASCAR again. So, we’re launching a Race Day Podcast as well. It’s really two-fold. One trying to find podcasts that advertisement is one of the part of and then also more importantly podcasts our listeners want so here — so, ESPN is always trying to get through of our sports fans at every single avenue out there. So, (Inaudible) is one of the new initiatives that we feel that we can really help them to get ESPN on the go.

Rio Pesino - PodTech
Cory, how are your reporters dealing with the transition from old-school media into the new media?

Cory Smith - ESPNradio.com
Yeah, they’ve been great to work with. They’ve really strongly embraced it and ESPN has been growing so much, they’re kind of an innovator in the sports arena. So, I think a lot of our town is used to doing new things in embracing that and the great with podcasting is that we think kind of figured in some of our smaller town and making just some of our espn.com writers in news there, the sports now is a great Podcast there as well, so in that instance, they’re definitely strongly embracing it as then can kind of get their name out there a little bit boring get the content out there as well.

Rio Pesino - PodTech
Right. Mike and Mike is one of my favorite shows and I subscribed that Podcast as well. Are there any new things that we can expect in the near future, when it comes to ESPN in their inner content?

Cory Smith - ESPNradio.com
We’re just going everyday. The same announces that day, what kinds of mail we have from users, the great about podcasts and they’ve been on iTunes is that we’re closely monitoring some of the feedback that we get, which is just from the users and what they want. So, the (Inaudible) is a perfect example, we had a lot of demand for an NHL Podcast, so we saw that through our iTunes and through some other feedback that people can submit through espn.com as well through podcenter (ph). So, just whatever the demand is for, we want to create it for them.

Rio Pesino - PodTech
You guys have numbers as far as like number of download metrics on your podcast.

Cory Smith - ESPNradio.com
It’s doing great. We have we first launched that back in April 2006, we had about 40,000-50,000 downloads a week. We’re now at about 700,000 downloads per week…

Rio Pesino - PodTech
Wow!

Cory Smith - ESPNradio.com
…with PTI been our largest Podcast, which is about 175,000-200,000 downloads a week just for that one Podcast.

Rio Pesino - PodTech
So, all for our listeners who don’t know what PTI is, ‘Pardon the Interruption.’

Cory Smith - ESPNradio.com
That’s right with Tony Kornheiser and Michael Wilbon.

Rio Pesino - PodTech
Last question for you, who’s winning the Super Bowl this year?

Cory Smith - ESPNradio.com
Oh, God. Well, it certainly not going to be in New York Times.

Rio Pesino - PodTech
Definitely not, I am with the Bears. The Bears?

Cory Smith - ESPNradio.com
Who knows man, who knows that they’re going to ball this year.

Rio Pesino - PodTech
Well, I am thinking the past, I am thinking the past man, you can’t count them out that’s long date, so we’ll see.

Cory Smith - ESPNradio.com
I hope so.

Rio Pesino - PodTech
We could decide things up at the podcast.

Cory Smith - ESPNradio.com
Hey great, thanks for having me.

Copyright ©2006 PodTech.net. All rights reserved. Privacy policy

Tags: ESPN, CES, EA Sports, Rio Pesino, Cory Smith, ESPNradio.com

Tags: WebEx, Bill Appleton, Dream Factory, on-demand software

Click here for transcript.

Tags: Jefferson Graham, Ed Baig, Talking Tech

Unlike a standard hosting services, Podango allows station directors to stake their claim and then use their passion and expertise to create, collect, manage and publish channels. Podango also takes care of the tech confusion of RSS feed subscription for various systems like iTunes.

Podango’s business model is to monetize channels with advertisers seeking to reach specific audiences. The cool thing is that Podango shares a good chunk of the revenue with the station director. Still in beta, Podango is currently adding stations quickly.

This podcast is brought to you by Rocky Mountain Voices.

Click here for transcript.

Tags: Lee Gibbons, Podango, Rocky Mountain Voices

Tags: IBM, corporate blogging, podcasting

Check out more images from The Mighty on Flickr

Tags: Digg, Kevin Rose, Revision3, iTunes, Odeo, Bittorrent, Diggnation, Alex Albrecht

Tags: Walt Disney Company, iTunes, BitTorrent

QuickTime Stream will be available from Apple.

Notes are available now from MacRumors.com.

Listen to part 2 of 2

Photos on Flickr