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		<title>interaction Search - Powered by PodTech.net</title>
<link>http://www.podtech.net?v3</link>
<description>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</description>
<pubDate>Wed, 26 Nov 2008 08:01:04 +0000</pubDate>
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<copyright>Copyright 2008 PodTech.net. All rights reserved.</copyright>
<itunes:author>PodTech.net</itunes:author>
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<itunes:category text="Business"  />
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<url>http://media1.podtech.net/graphics/show_icons/small/PodTech_iTunes_Logo_Small_100x100.jpg</url><title>interaction Search - Powered by PodTech.net</title>
<link>http://www.podtech.net?v3</link>
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<itunes:keywords></itunes:keywords>
<itunes:owner><itunes:name>PodTech.net</itunes:name><itunes:email>feedback@podtech.net</itunes:email></itunes:owner>
<itunes:subtitle>Technology and Entertainment Video Network</itunes:subtitle>
<itunes:summary>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</itunes:summary>
	
	

	<item>
		<title>Banking on Application Development</title>
		<link>http://www.podtech.net/home/5400/banking-on-application-development</link>
		<comments>http://www.podtech.net/home/5400/banking-on-application-development#comments</comments>
		<pubDate>Wed, 15 Oct 2008 15:00:46 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5400/banking-on-application-development</guid>
		<description><![CDATA[Join BearingPoint Managing Director, Paul Ringmacher, as he discusses how BearingPoint recently helped a major North American bank replace a paper-based loan origination system for its small-business customers. 
When completed, the project took small-business banking loan origination to a new level. An inefficient manual, paper-based system was transformed into an intelligent Web-based, front-end loan capture [...]]]></description>
			<content:encoded><![CDATA[<p>Join <a href="http://bearingpoint.com/portal/site/bearingpoint">BearingPoint</a> Managing Director, Paul Ringmacher, as he discusses how BearingPoint recently helped a major North American bank replace a paper-based loan origination system for its small-business customers. </p>
<p>When completed, the project took small-business banking loan origination to a new level. An inefficient manual, paper-based system was transformed into an intelligent Web-based, front-end loan capture system used by bankers in the field. The project also features automatic interactions with back-office systems. In the first three months, the initiative became a field-tested success. </p>
<p>Today, it delivers straight-through processing, significantly decreasing front-end submission times, reducing decision times from up to six hours to less than 10 minutes—in most cases—and significantly lowering administrative overhead and application processing costs.</p>
<p>Finally, the net present value of the overall project was projected at U.S.$3.3 million, surpassing business case estimates. Tune in to this podcast to learn more about this engagement and how BearingPoint can assist you. </p>
<p>Tags: <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/credit+crisis" rel="tag"> credit crisis</a>, <a href="http://www.podtech.net/home/search/Paul+Ringmacher" rel="tag"> Paul Ringmacher</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/10/PID_013793/Podtech_BE_PaulRingmacher.mp3" length="10968012" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>11:25</itunes:duration>
<itunes:keywords>frontpage-episode, featured-episode, bearingpoint, corporate</itunes:keywords>
	</item>
	
	

	<item>
		<title>Robert Taylor, formerly of Fulton County, GA</title>
		<link>http://www.podtech.net/home/5148/robert-taylor-formerly-of-fulton-county-ga</link>
		<comments>http://www.podtech.net/home/5148/robert-taylor-formerly-of-fulton-county-ga#comments</comments>
		<pubDate>Thu, 15 May 2008 21:36:01 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Symantec]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5148/robert-taylor-formerly-of-fulton-county-ga</guid>
		<description><![CDATA[Robert Taylor, CEO of KennTechnologies, Inc. and former CIO at Fulton County, Georgia, spoke with Patrick E. Spencer, Symantec&#8217;s director of publishing and customer marketing programs and editor in chief of CIO Digest, about the unique IT challenges local government CIOs face today, ranging from email and document archiving and e-discovery, to endpoint security, to [...]]]></description>
			<content:encoded><![CDATA[<p>Robert Taylor, CEO of KennTechnologies, Inc. and former CIO at Fulton County, Georgia, spoke with Patrick E. Spencer, Symantec&#8217;s director of publishing and customer marketing programs and editor in chief of CIO Digest, about the unique IT challenges local government CIOs face today, ranging from email and document archiving and e-discovery, to endpoint security, to storage management. Under Robert&#8217;s direction, the IT department at Fulton County, Georgia received numerous accolades and awards for its technology thought leadership. The role and importance of technology was accentuated in the story surrounding Andrew Speaker, the TB patient who flew to France for his wedding and returned to the U.S. through Canada. For more on Robert and how the technologies his team implemented helped in uncovering email and voice mail related to Andrew Speaker and his interaction with Fulton County, check out the <a href="http://www.infoworld.com/article/07/07/10/e-mail-archiving-trend_1.html?DATABASES">InfoWorld article</a> .</p>
<p>For more Executive Spotlight Podcasts from Symantec, visit <a href="http://go.symantec.com/esp">http://go.symantec.com/esp</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/CIO+Digest" rel="tag">CIO Digest</a>, <a href="http://www.podtech.net/home/search/IT" rel="tag"> IT</a>, <a href="http://www.podtech.net/home/search/Symantec" rel="tag"> Symantec</a>, <a href="http://www.podtech.net/home/search/Robert+Taylor" rel="tag"> Robert Taylor</a>, <a href="http://www.podtech.net/home/search/Fulton+County" rel="tag"> Fulton County</a>, <a href="http://www.podtech.net/home/search/Patrick+E.+Spencer" rel="tag"> Patrick E. Spencer</a>, <a href="http://www.podtech.net/home/search/KennTechnologies" rel="tag"> KennTechnologies</a>, <a href="http://www.podtech.net/home/search/Andrew+Speaker" rel="tag"> Andrew Speaker</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/05/PID_013561/Podtech_Fulton_County___Robert_Taylor.mp3" length="11932933" type="audio/mpeg"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>16:34</itunes:duration>
<itunes:keywords>featured-episode, podtech, corporate, symantec</itunes:keywords>
	</item>
	
	

	<item>
		<title>What To Do If You Get Negative Online Attacks</title>
		<link>http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks</link>
		<comments>http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks#comments</comments>
		<pubDate>Mon, 21 Apr 2008 06:26:46 +0000</pubDate>
		<dc:creator>Jennifer Jones</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Marketing Voices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks</guid>
		<description><![CDATA[Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author  of The Age of Engage and founder of Venture Essentials about what a company’s strategy should [...]]]></description>
			<content:encoded><![CDATA[<p>Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? <a href="http://www.marketingvoices.com/">Marketing Voices</a> talks to Denise Shiffman, author  of <a href="http://www.ageofengage.com/">The Age of Engage</a> and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.</p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/04/PID_013520/Podtech_Marketing_Voices__Interview_wi.mp3" length="10640020" type="audio/mpeg"/>

	<itunes:author>Jennifer Jones</itunes:author>
<itunes:duration>11:05</itunes:duration>
<itunes:keywords>marketing, frontpage-episode, featured-episode, social-media, marketing-voices</itunes:keywords>
	</item>
	
	

	<item>
		<title>SXSWi BlogHaus with the Internet Geek Girl</title>
		<link>http://www.podtech.net/home/4975/sxswi-bloghaus-with-the-internet-geek-girl</link>
		<comments>http://www.podtech.net/home/4975/sxswi-bloghaus-with-the-internet-geek-girl#comments</comments>
		<pubDate>Sat, 08 Mar 2008 01:56:52 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[SXSW BlogHaus]]></category>

		<category><![CDATA[Editorial]]></category>

		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4975/sxswi-bloghaus-with-the-internet-geek-girl</guid>
		<description><![CDATA[Stephanie Agresta, also known as Internet Geek Girl, is hosting the BlogHaus at SXSW Interactive Conference this year in Austin, Texas. Among the highlights will be interviews with Chris Brogan, Deb Schultz, Robert Scoble, Stowe Boyd, Shel Israel and Hugh MacLeod, as well as interactions with SXSW attendees and sponsers.    
Tags: Stephanie [...]]]></description>
			<content:encoded><![CDATA[<p>Stephanie Agresta, also known as <a href="http://www.internetgeekgirl.com/">Internet Geek Girl</a>, is hosting the BlogHaus at SXSW Interactive Conference this year in Austin, Texas. Among the highlights will be interviews with <a href="http://chrisbrogan.com/">Chris Brogan</a>, <a href="http://www.deborahschultz.com/">Deb Schultz</a>, <a href="http://scobleizer.com/">Robert Scoble</a>, <a href="http://www.stoweboyd.com/">Stowe Boyd</a>, <a href="http://redcouch.typepad.com/">Shel Israel</a> and <a href="http://www.gapingvoid.com/">Hugh MacLeod</a>, as well as interactions with SXSW attendees and sponsers.    </p>
<p>Tags: <a href="http://www.podtech.net/home/search/Stephanie+Agresta" rel="tag">Stephanie Agresta</a>, <a href="http://www.podtech.net/home/search/Internet+Geek+Girl" rel="tag"> Internet Geek Girl</a>, <a href="http://www.podtech.net/home/search/BlogHaus" rel="tag"> BlogHaus</a>, <a href="http://www.podtech.net/home/search/SXSW+Interactive" rel="tag"> SXSW Interactive</a>, <a href="http://www.podtech.net/home/search/SXSWi" rel="tag"> SXSWi</a>, <a href="http://www.podtech.net/home/search/Chris+Brogan" rel="tag"> Chris Brogan</a>, <a href="http://www.podtech.net/home/search/Deb+Schultz" rel="tag"> Deb Schultz</a>, <a href="http://www.podtech.net/home/search/Robert+Scoble" rel="tag"> Robert Scoble</a>, <a href="http://www.podtech.net/home/search/Stowe+Boyd" rel="tag"> Stowe Boyd</a>, <a href="http://www.podtech.net/home/search/Shel+Israel" rel="tag"> Shel Israel</a>, <a href="http://www.podtech.net/home/search/Hugh+MacLeod" rel="tag"> Hugh MacLeod</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4975/sxswi-bloghaus-with-the-internet-geek-girl/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2008/03/PID_013436/Podtech_SXSW_08_Intro_ipod.mp4" length="5346852" type="video/mp4"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>01:11</itunes:duration>
<itunes:keywords>sxswbloghaus, editorial, events</itunes:keywords>
	</item>
	
	

	<item>
		<title>What Is Human Computer Interaction? Part-1</title>
		<link>http://www.podtech.net/home/4866/what-is-human-computer-interaction-part-1</link>
		<comments>http://www.podtech.net/home/4866/what-is-human-computer-interaction-part-1#comments</comments>
		<pubDate>Sat, 29 Dec 2007 20:44:26 +0000</pubDate>
		<dc:creator>Kamla Bhatt</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4866/what-is-human-computer-interaction-part-1</guid>
		<description><![CDATA[What is human computer interaction? Prof John Canny of UC Berkeley explains that human computer interaction is making computers (technology) available to people. Macintosh is an early example of this. According to John Steve Jobs of Apple was a key entrepreneur and agent in making this happen, but lot of the early ideas came from [...]]]></description>
			<content:encoded><![CDATA[<p>What is human computer interaction? <a href="http://www.eecs.berkeley.edu/Faculty/Homepages/canny.html">Prof John Canny</a> of UC Berkeley explains that human computer interaction is making computers (technology) available to people. Macintosh is an early example of this. According to John Steve Jobs of Apple was a key entrepreneur and agent in making this happen, but lot of the early ideas came from Xerox Parc and their Star project (Yogen Dalal of Mayfield Fund was a key member of the Star team).</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Human+Computer+Interaction" rel="tag">Human Computer Interaction</a>, <a href="http://www.podtech.net/home/search/John+Canny" rel="tag"> John Canny</a>, <a href="http://www.podtech.net/home/search/Macintosh" rel="tag"> Macintosh</a>, <a href="http://www.podtech.net/home/search/Steve+Jobs" rel="tag"> Steve Jobs</a>, <a href="http://www.podtech.net/home/search/Yogen+Dalal" rel="tag"> Yogen Dalal</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4866/what-is-human-computer-interaction-part-1/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/12/PID_013253/Podtech_JohnCanny_Part1_KamlaBhattShow.mp3" length="13877398" type="audio/mpeg"/>

	<itunes:author>Kamla Bhatt</itunes:author>
<itunes:duration>14:27</itunes:duration>
<itunes:keywords>podtech, tech, india</itunes:keywords>
	</item>
	
	

	<item>
		<title>Human Computer Interaction In Emerging Economies Part-2</title>
		<link>http://www.podtech.net/home/4865/human-computer-interaction-in-emerging-economies-part-2</link>
		<comments>http://www.podtech.net/home/4865/human-computer-interaction-in-emerging-economies-part-2#comments</comments>
		<pubDate>Sat, 29 Dec 2007 20:41:35 +0000</pubDate>
		<dc:creator>Kamla Bhatt</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4865/human-computer-interaction-in-emerging-economies-part-2</guid>
		<description><![CDATA[How is human computer interaction different in emerging economies like India? Prof John Canny of UC Berkeley discusses some of the projects that he had his colleagues are working in India using mobile phone for real time video and location based services (LBS).  John talks at length about LBS and the how maps are [...]]]></description>
			<content:encoded><![CDATA[<p>How is human computer interaction different in emerging economies like India? <a href="http://www.eecs.berkeley.edu/Faculty/Homepages/canny.html">Prof John Canny</a> of UC Berkeley discusses some of the projects that he had his colleagues are working in India using mobile phone for real time video and location based services (LBS).  John talks at length about LBS and the how maps are one of the hardest things for people to understand in emerging economies like India. How then do you address this issue of map reading?  What do you do when you can’t use the western style of presentation?</p>
<p>Tags: <a href="http://www.podtech.net/home/search/emerging+economies" rel="tag">emerging economies</a>, <a href="http://www.podtech.net/home/search/India" rel="tag"> India</a>, <a href="http://www.podtech.net/home/search/John+Canny" rel="tag"> John Canny</a>, <a href="http://www.podtech.net/home/search/location+based+services" rel="tag"> location based services</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4865/human-computer-interaction-in-emerging-economies-part-2/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/12/PID_013254/Podtech_JohnCanny_Part2_KamlaBhattShow.mp3" length="19974965" type="audio/mpeg"/>

	<itunes:author>Kamla Bhatt</itunes:author>
<itunes:duration>20:48</itunes:duration>
<itunes:keywords>podtech, tech, india</itunes:keywords>
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	<item>
		<title>WiMAX: Pervasive Connectivity - Intel Chip Chat - Episode 13</title>
		<link>http://www.podtech.net/home/4331/wimax-pervasive-connectivity-intel-chip-chat-episode-13</link>
		<comments>http://www.podtech.net/home/4331/wimax-pervasive-connectivity-intel-chip-chat-episode-13#comments</comments>
		<pubDate>Mon, 08 Oct 2007 22:46:57 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[Intel Moore's Law]]></category>

		<category><![CDATA[Intel Chip Chat]]></category>

		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Intel Developer Forum]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Intel]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4331/wimax-pervasive-connectivity-intel-chip-chat-episode-13</guid>
		<description><![CDATA[Explore how Intel is working to enable new freedoms in mobile information, interaction, user-generated content, and social networking with WiMAX broadband wireless technology.
Related Stories:  IntelMooresLaw
Tags: mobile information, interaction, user-generated content, social networking, WiMAX broadband, IntelMooresLaw]]></description>
			<content:encoded><![CDATA[<p>Explore how Intel is working to enable new freedoms in mobile information, interaction, user-generated content, and social networking with WiMAX broadband wireless technology.</p>
<p>Related Stories: <a href="http://www.podtech.net/home/search/IntelMooresLaw"> IntelMooresLaw</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/mobile+information" rel="tag">mobile information</a>, <a href="http://www.podtech.net/home/search/interaction" rel="tag">interaction</a>, <a href="http://www.podtech.net/home/search/user-generated+content" rel="tag">user-generated content</a>, <a href="http://www.podtech.net/home/search/social+networking" rel="tag">social networking</a>, <a href="http://www.podtech.net/home/search/WiMAX+broadband" rel="tag">WiMAX broadband</a>, <a href="http://www.podtech.net/home/search/IntelMooresLaw" rel="tag">IntelMooresLaw</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4331/wimax-pervasive-connectivity-intel-chip-chat-episode-13/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/10/PID_012774/Podtech_ChipChat_100807.mp3" length="4540032" type="audio/mpeg"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>09:28</itunes:duration>
<itunes:keywords>intel-moores-law, intel-chip-chat, commissioned, podtech, intel-developer-forum, corporate, intel</itunes:keywords>
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	<item>
		<title>Web 2.0 Search: Finding the Best of the Best on the Web with Wookah</title>
		<link>http://www.podtech.net/home/4193/web-20-search-finding-the-best-of-the-best-on-the-web-with-wookah-2</link>
		<comments>http://www.podtech.net/home/4193/web-20-search-finding-the-best-of-the-best-on-the-web-with-wookah-2#comments</comments>
		<pubDate>Sat, 22 Sep 2007 00:00:51 +0000</pubDate>
		<dc:creator>John Ince</dc:creator>
		
		<category><![CDATA[PodVentureZone]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4193/web-20-search-finding-the-best-of-the-best-on-the-web-with-wookah-2</guid>
		<description><![CDATA[Ari Klinger, CEO of Wookah.com, talks with John Ince about their multi-engine search tool. Wookah has a created a knowledge base of the top sites on the Web that combines 1) a spider, 2) human input from an in house editorial team 3) feedback and interaction from users.
Tags: Ari Klinger, Wookah.com]]></description>
			<content:encoded><![CDATA[<p>Ari Klinger, CEO of Wookah.com, talks with John Ince about their multi-engine search tool. Wookah has a created a knowledge base of the top sites on the Web that combines 1) a spider, 2) human input from an in house editorial team 3) feedback and interaction from users.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Ari+Klinger" rel="tag">Ari Klinger</a>, <a href="http://www.podtech.net/home/search/Wookah.com" rel="tag">Wookah.com</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4193/web-20-search-finding-the-best-of-the-best-on-the-web-with-wookah-2/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/09/PID_012617/Podtech_Wookah2_ipod.mp4" length="16862500" type="video/mp4"/>

	<itunes:author>John Ince</itunes:author>
<itunes:duration>04:21</itunes:duration>
<itunes:keywords>podventurezone, podtech, tech</itunes:keywords>
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	<item>
		<title>Monetizing Mobile Content, Part 2</title>
		<link>http://www.podtech.net/home/4115/monetizing-mobile-content-part-2</link>
		<comments>http://www.podtech.net/home/4115/monetizing-mobile-content-part-2#comments</comments>
		<pubDate>Thu, 13 Sep 2007 21:30:36 +0000</pubDate>
		<dc:creator>John Ince</dc:creator>
		
		<category><![CDATA[PodVentureZone]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4115/monetizing-mobile-content-part-2</guid>
		<description><![CDATA[Indy Gill, CEO of Unwirednation.com, an Austin-based startup, explains how their voice publishing platform enables mobile content producers to monetize their content through their ad insertions. Gill explains how the platform builds upon a successful partnership with eBay that enabled voice-based interaction with bidders on eBay to notify them when auction is about to close. [...]]]></description>
			<content:encoded><![CDATA[<p>Indy Gill, CEO of Unwirednation.com, an Austin-based startup, explains how their voice publishing platform enables mobile content producers to monetize their content through their ad insertions. Gill explains how the platform builds upon a successful partnership with eBay that enabled voice-based interaction with bidders on eBay to notify them when auction is about to close. That platform has several hundred thousand users and has generated more than five million calls to mobile devices.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Indy+Gill" rel="tag">Indy Gill</a>, <a href="http://www.podtech.net/home/search/voice+publishing" rel="tag">voice publishing</a>, <a href="http://www.podtech.net/home/search/eBay" rel="tag">eBay</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4115/monetizing-mobile-content-part-2/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/09/PID_012494/Podtech_IndyGilll2_ipod.mp4" length="27512236" type="video/mp4"/>

	<itunes:author>John Ince</itunes:author>
<itunes:duration>06:59</itunes:duration>
<itunes:keywords>podventurezone, podtech, tech</itunes:keywords>
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		<title>iPhone: What We Know, What We Don&#8217;t Know</title>
		<link>http://www.podtech.net/home/3990/iphone-what-we-know-what-we-dont-know</link>
		<comments>http://www.podtech.net/home/3990/iphone-what-we-know-what-we-dont-know#comments</comments>
		<pubDate>Wed, 29 Aug 2007 21:10:11 +0000</pubDate>
		<dc:creator>Michael Cote</dc:creator>
		
		<category><![CDATA[TechOne]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[RedMonk]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3990/iphone-what-we-know-what-we-dont-know</guid>
		<description><![CDATA[From iPhoneDevCamp, this presentation by Christopher Allen (slides available). Christopher covers the various aspects of using HTML, CSS, JavaScript, different media formats, and then the human interaction methods to keep in mind when developing for the iPhone. Also, check out the community site iPhoneWebDev.
Tags: iPhoneDevCamp, Christopher Allen, iPhone]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://barcamp.org/iPhoneDevCampSF2007">iPhoneDevCamp</a>, this presentation by Christopher Allen (<a href="http://www.slideshare.net/evanwolf/iphonedevcamp-keynote/">slides available</a>). Christopher covers the various aspects of using HTML, CSS, JavaScript, different media formats, and then the human interaction methods to keep in mind when developing for the iPhone. Also, check out the community site <a href="http://www.iphonewebdev.com/">iPhoneWebDev</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/iPhoneDevCamp" rel="tag">iPhoneDevCamp</a>, <a href="http://www.podtech.net/home/search/Christopher+Allen" rel="tag">Christopher Allen</a>, <a href="http://www.podtech.net/home/search/iPhone" rel="tag">iPhone</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3990/iphone-what-we-know-what-we-dont-know/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012381/Podtech_iphone_known_and_unknowns_ipod.mp4" length="128770975" type="video/mp4"/>

	<itunes:author>Michael Cote</itunes:author>
<itunes:duration>33:07</itunes:duration>
<itunes:keywords>techone, podtech, tech, redmonk</itunes:keywords>
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		<title>Trends in human/computer interaction from Stanford University prof</title>
		<link>http://www.podtech.net/home/3858/trends-in-humancomputer-interaction-from-stanford-university-prof</link>
		<comments>http://www.podtech.net/home/3858/trends-in-humancomputer-interaction-from-stanford-university-prof#comments</comments>
		<pubDate>Tue, 14 Aug 2007 07:01:23 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3858/trends-in-humancomputer-interaction-from-stanford-university-prof</guid>
		<description><![CDATA[Scott Klemmer is an assistant professor in the computer science department at Stanford University. We spend an hour talking about a variety of topics. Modern software development trends that Scott is seeing from companies like Google and Yahoo (both of which started at Stanford). Mobile development. What his students are working on. What the future [...]]]></description>
			<content:encoded><![CDATA[<p>Scott Klemmer is an assistant professor in the <a href="http://hci.stanford.edu/srk">computer science department at Stanford University</a>. We spend an hour talking about a variety of topics. Modern software development trends that Scott is seeing from companies like Google and Yahoo (both of which started at Stanford). Mobile development. What his students are working on. What the future of Stanford&#8217;s computer science department holds and much more.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Scott+Klemmer" rel="tag">Scott Klemmer</a>, <a href="http://www.podtech.net/home/search/computer+science" rel="tag">computer science</a>, <a href="http://www.podtech.net/home/search/Stanford" rel="tag">Stanford</a>, <a href="http://www.podtech.net/home/search/Google" rel="tag">Google</a>, <a href="http://www.podtech.net/home/search/Yahoo" rel="tag">Yahoo</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3858/trends-in-humancomputer-interaction-from-stanford-university-prof/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012200/Podtech_Stanford_Prof_ipod.mp4" length="186405752" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>48:22</itunes:duration>
<itunes:keywords>featured-episode, podtech, tech, scobleshow</itunes:keywords>
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		<title>Sameer, Co-founder of Zook, on Challenges of Mobile Search</title>
		<link>http://www.podtech.net/home/3820/sameer-co-founder-of-zook-on-challenges-of-mobile-search</link>
		<comments>http://www.podtech.net/home/3820/sameer-co-founder-of-zook-on-challenges-of-mobile-search#comments</comments>
		<pubDate>Fri, 10 Aug 2007 03:35:39 +0000</pubDate>
		<dc:creator>Kiruba Shankar</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3820/sameer-co-founder-of-zook-on-challenges-of-mobile-search</guid>
		<description><![CDATA[Sameer Sisodia is a cofounder of Ziva Software, the makers of Zook, a mobile search service. Its an interesting company that is incubated at the prestigious Indian Institute of Management, Bangalore. 
Ziva Software has built the world&#8217;s first Mobile Social Answer Engine. The mobile answer engine delivers precise answers to users&#8217; questions and helps users [...]]]></description>
			<content:encoded><![CDATA[<p>Sameer Sisodia is a cofounder of <a href="http://www.zivasoftware.com">Ziva Software</a>, the makers of Zook, a mobile search service. Its an interesting company that is incubated at the prestigious Indian Institute of Management, Bangalore. </p>
<p>Ziva Software has built the world&#8217;s first Mobile Social Answer Engine. The mobile answer engine delivers precise answers to users&#8217; questions and helps users find the desired information with the least number of interactions. It&#8217;s inbuilt mobile-specific social networking system helps users to tap into the information and knowledge possessed by<br />
their friends. Ability to find both on-web and off-web content in an intuitive and interactive manner provides a rich and satisfying experience to end-users.</p>
<p>Ziva&#8217;s platform powers some of the biggest local directory search names in India - <a href="http://www.justdial.com">JustDial</a>, <a href="http://www.infomediaindia.com/">InfoMedia</a> being are some of the customers. Ziva also partners with some of the leading mobile content companies, and other service providers.</p>
<p>Ziva is a VC-backed, professionally-managed, product development company with exclusive focus on mobile-based access, search, and navigation. Ziva Software operates out of the <a href="http://www.nsrcel.org/asp/nsr-giv%20center.htm">NSR-GIV</a> Center within the prestigious <a href="http://www.iimb.ernet.in/">Indian Institute of Management</a> (IIM) at Bangalore.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Sameer+Sisodia" rel="tag">Sameer Sisodia</a>, <a href="http://www.podtech.net/home/search/Ziva+Software" rel="tag">Ziva Software</a>, <a href="http://www.podtech.net/home/search/Zook" rel="tag">Zook</a>, <a href="http://www.podtech.net/home/search/JustDial" rel="tag">JustDial</a>, <a href="http://www.podtech.net/home/search/InfoMedia" rel="tag">InfoMedia</a>, <a href="http://www.podtech.net/home/search/NSR-GIV" rel="tag">NSR-GIV</a>, <a href="http://www.podtech.net/home/search/Indian+Institute+of+Management" rel="tag">Indian Institute of Management</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3820/sameer-co-founder-of-zook-on-challenges-of-mobile-search/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012157/Podtech_sameer_zook.mp3" length="10543209" type="audio/mpeg"/>

	<itunes:author>Kiruba Shankar</itunes:author>
<itunes:duration>10:59</itunes:duration>
<itunes:keywords>podtech, tech, india</itunes:keywords>
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		<title>Co-Working: Independent Workers Unite</title>
		<link>http://www.podtech.net/home/3454/co-working-independent-workers-unite</link>
		<comments>http://www.podtech.net/home/3454/co-working-independent-workers-unite#comments</comments>
		<pubDate>Wed, 27 Jun 2007 19:35:05 +0000</pubDate>
		<dc:creator>Ryanne Hodson</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Clean Tech]]></category>

		<category><![CDATA[Ryan Is Hungry]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3454/co-working-independent-workers-unite</guid>
		<description><![CDATA[Many people strive for the freedom that working for themselves and freelancing brings. You can work odd hours in your pajamas at home, travel to exotic locales but still be on the job, not have to clock in at an office. After the initial exhilaration of being independent cools a bit, there is something missing [...]]]></description>
			<content:encoded><![CDATA[<p>Many people strive for the freedom that working for themselves and freelancing brings. You can work odd hours in your pajamas at home, travel to exotic locales but still be on the job, not have to clock in at an office. After the initial exhilaration of being independent cools a bit, there is something missing &#8212; co-workers and the social environment that working for a company can bring. Enter Co-Working. Co-Working is an idea that independent workers still want and need social interaction and structure during working hours. Going stir crazy working in your living room? Can&#8217;t stand that Madonna remix album they keep repeating at the cafe? Want to bounce your ideas off some other geeks? <a href="http://coworking.pbwiki.com/">Co-Working</a>!</p>
<p>We started our Co-Working experience at <a href="http://hatfactory.net">The Hat Factory</a>, here in San Francisco. The most unexpected benefit, beside meeting great people, was the ability to separate work time from relax time - not an easy task for a freelancer. Our day schedule looked like this: Get up, go to Hat Factory, work for 6-8 hours, come home, put the computer to sleep, cook dinner, watch a movie&#8230; Hey, we didn&#8217;t end up working for 12 hours today! We have a sustainable, not-burnt-out life outside our work! Thanks, Co-Working!</p>
<p>Thanks to <a href="http://codinginparadise.org/">Brad Neuberg</a> and <a href="http://factoryjoe.com/blog/">Chris Messina</a> and <a href="http://horsepigcow.com/">Tara Hunt</a>, from <a href="http://citizenspace.us/">Citizen Space</a>, for sitting down with us and explaining how Co-Working got started and what it all means. Get involved in starting your own Co-Working space by connecting to the folks already doing it! Check out the <a href="http://coworking.pbwiki.com/">Co-Working Wiki</a>, <a href="http://blog.coworking.info/">Blog</a> and <a href="http://groups.google.com/group/coworking">E-mail list</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Co-Working" rel="tag">Co-Working</a>, <a href="http://www.podtech.net/home/search/The+Hat+Factory" rel="tag">The Hat Factory</a>, <a href="http://www.podtech.net/home/search/Brad+Neuberg" rel="tag">Brad Neuberg</a>, <a href="http://www.podtech.net/home/search/Chris+Messina" rel="tag">Chris Messina</a>, <a href="http://www.podtech.net/home/search/Tara+Hunt" rel="tag">Tara Hunt</a>, <a href="http://www.podtech.net/home/search/Citizen+Space" rel="tag">Citizen Space</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3454/co-working-independent-workers-unite/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/06/PID_011747/Podtech_RyanIsHungry_CoWorking_ipod.mp4" length="28537971" type="video/mp4"/>

	<itunes:author>Ryanne Hodson</itunes:author>
<itunes:duration>06:32</itunes:duration>
<itunes:keywords>podtech, environment, ryan-is-hungry</itunes:keywords>
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		<title>TaylorMade Golf&#8217;s Product and Brand Man</title>
		<link>http://www.podtech.net/home/2915/taylormade-golfs-product-and-brand-man</link>
		<comments>http://www.podtech.net/home/2915/taylormade-golfs-product-and-brand-man#comments</comments>
		<pubDate>Thu, 03 May 2007 01:33:27 +0000</pubDate>
		<dc:creator>Brad Baldwin</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[RockyMountainVoices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2915/taylormade-golfs-product-and-brand-man</guid>
		<description><![CDATA[Sean Toulon, TaylorMade Golf&#8217;s executive vice president of product and brand creation, is passionate about delivering the best performance golf equipment in the world. When Toulon wrote the plan for what would become the number one metal wood on tour, the R7 Quad, a lot of interaction and experience from tour players like Sergio Garcia [...]]]></description>
			<content:encoded><![CDATA[<p>Sean Toulon, <a href="http://www.taylormadegolf.com">TaylorMade Golf</a>&#8217;s executive vice president of product and brand creation, is passionate about delivering the best performance golf equipment in the world. When Toulon wrote the plan for what would become the number one metal wood on tour, the R7 Quad, a lot of interaction and experience from tour players like <a href="http://www.pgatour.com/players/02/12/09/">Sergio Garcia</a> and <a href="http://www.pgatour.com/players/02/01/57/">Retief Goosen</a> went into the strategy. But more than that, there was an amazing amount of science and technology that allowed TaylorMade to mass customize a golf club to fit virtualy every player.</p>
<p>Toulon shares his thoughts with Brad Baldwin about working with the best players in golf and building the TaylorMade brand into a $1B revenue line for <a href="http://www.adidas-group.com">Adidas Group</a> by following the founding CEO&#8217;s &#8220;triangle of influence&#8221; strategy. Despite the <a href="http://www.usga.org/home/index.html">United States Golf Association</a>&#8217;s recent driver size cap and spring effect limits, Toulon shares a &#8220;secret&#8221; that he knows of 25-30 more yards that will come to golfers in the next five years through innovation and technology. I&#8217;m sure there&#8217;s a lot of golfers like me saying, &#8220;bring it on.&#8221;</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Sean+Toulon" rel="tag">Sean Toulon</a>, <a href="http://www.podtech.net/home/search/TaylorMade+Golf" rel="tag">TaylorMade Golf</a>, <a href="http://www.podtech.net/home/search/golf" rel="tag">golf</a>, <a href="http://www.podtech.net/home/search/R7+Quad" rel="tag">R7 Quad</a>, <a href="http://www.podtech.net/home/search/Sergio+Garcia" rel="tag">Sergio Garcia</a>, <a href="http://www.podtech.net/home/search/Retief+Goosen" rel="tag">Retief Goosen</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2915/taylormade-golfs-product-and-brand-man/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/05/PID_011133/Podtech_TaylorMade_Golf_Branding_ipod.mp4" length="88040953" type="video/mp4"/>

	<itunes:author>Brad Baldwin</itunes:author>
<itunes:duration>27:03</itunes:duration>
<itunes:keywords>podtech, tech, rockymountainvoices</itunes:keywords>
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		<title>Proteomics: Using Nanotechnology to Fight Disease</title>
		<link>http://www.podtech.net/home/2743/proteomics-using-nanotechnology-to-fight-disease</link>
		<comments>http://www.podtech.net/home/2743/proteomics-using-nanotechnology-to-fight-disease#comments</comments>
		<pubDate>Wed, 18 Apr 2007 18:32:26 +0000</pubDate>
		<dc:creator>Brad Baldwin</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[RockyMountainVoices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2743/proteomics-using-nanotechnology-to-fight-disease</guid>
		<description><![CDATA[At the end of the Human Genome Project, researcher Niroshan Ramachandran, at the Harvard Institute of Proteomics, opened the door into a much bigger challenge: isolating and measuring the interactions between individual proteins inside DNA. This science, or Proteomics, holds great potential for finding cures to disease and improving healthcare. Ramachandran talks about technologies that [...]]]></description>
			<content:encoded><![CDATA[<p>At the end of the Human Genome Project, researcher <a href="http://www.hip.harvard.edu/contact_us/people/index.htm#Ramachandran">Niroshan Ramachandran</a>, at the Harvard Institute of Proteomics, opened the door into a much bigger challenge: isolating and measuring the interactions between individual proteins inside DNA. This science, or <a href="http://www.childrenshospital.org/cfapps/research/data_admin/Site602/mainpageS602P0.html">Proteomics</a>, holds great potential for finding cures to disease and improving healthcare. Ramachandran talks about technologies that are being used to forward this research.</p>
<p>A research associate at the Harvard Institute of Proteomics, Harvard Medical School, Ramachandran has been actively involved in the development of protein microarray technology. This technology, called <a href="http://www.hip.harvard.edu/research/protein_microarray/index.htm">Nucleic Acid Programmable Protein Array</a>, synthesizes an array of proteins on a solid matrix and overcomes many of the limitations of conventional protein arrays on the market today. He is currently developing this platform technology to be used for biomarker discovery in cancer. His goal is to identify informative antigens that will lead to early diagnosis of diseases and the development of vaccines for immunotherapy.</p>
<p>This podcast is redistributed with permission from <a href="http://lumera.com/Company/Podcasts.php">Lumera Corporation</a> as part of their series on nanotechnology.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Human+Genome+Project" rel="tag">Human Genome Project</a>, <a href="http://www.podtech.net/home/search/Niroshan+Ramachandran" rel="tag">Niroshan Ramachandran</a>, <a href="http://www.podtech.net/home/search/DNA" rel="tag">DNA</a>, <a href="http://www.podtech.net/home/search/Proteomics" rel="tag">Proteomics</a>, <a href="http://www.podtech.net/home/search/Lumera+Corporation" rel="tag">Lumera Corporation</a>, <a href="http://www.podtech.net/home/search/nanotechnology" rel="tag">nanotechnology</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2743/proteomics-using-nanotechnology-to-fight-disease/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010951/Podtech_Ramachandran_Protein_Microarra.mp3" length="15686842" type="audio/mpeg"/>

	<itunes:author>Brad Baldwin</itunes:author>
<itunes:duration>16:19</itunes:duration>
<itunes:keywords>podtech, tech, rockymountainvoices</itunes:keywords>
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		<title>MPLS Technology for Next Generation Networks</title>
		<link>http://www.podtech.net/home/2722/mpls-technology-for-next-generation-networks</link>
		<comments>http://www.podtech.net/home/2722/mpls-technology-for-next-generation-networks#comments</comments>
		<pubDate>Mon, 16 Apr 2007 15:00:25 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2722/mpls-technology-for-next-generation-networks</guid>
		<description><![CDATA[Does your enterprise network infrastructure group face challenges that include a need for differentiated service levels for different business units, or are they stuck using obsolete technologies and non-scalable architecture? Multi Protocol Label Switching - MPLS - could be the answer.
Join BearingPoint technologist Rajiv Jain to explore how new transport technologies and related management must [...]]]></description>
			<content:encoded><![CDATA[<p>Does your enterprise network infrastructure group face challenges that include a need for differentiated service levels for different business units, or are they stuck using obsolete technologies and non-scalable architecture? Multi Protocol Label Switching - MPLS - could be the answer.</p>
<p>Join <a href="http://bearingpoint.com/portal/site/bearingpoint">BearingPoint</a> technologist Rajiv Jain to explore how new transport technologies and related management must be integrated to support growing business application needs.</p>
<p>You&#8217;ll learn that on top of the business pushing for changes, the technology is constantly changing and putting pressure on the company network infrastructure group. MPLS could be the answer and provide new interaction and convergence of different network services like data, voice and video.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/MPLS" rel="tag">MPLS</a>, <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Rajiv+Jain" rel="tag">Rajiv Jain</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2722/mpls-technology-for-next-generation-networks/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010922/Podtech_BearingPoint_RajivJain.mp3" length="13817257" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>14:23</itunes:duration>
<itunes:keywords>podtech, bearingpoint, corporate</itunes:keywords>
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		<title>LunchMeet: Jaman Delivers Cinema Online</title>
		<link>http://www.podtech.net/home/2710/lunchmeet-jaman-delivers-cinema-online</link>
		<comments>http://www.podtech.net/home/2710/lunchmeet-jaman-delivers-cinema-online#comments</comments>
		<pubDate>Fri, 13 Apr 2007 23:46:08 +0000</pubDate>
		<dc:creator>Eddie Codel</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[LunchMeet]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2710/lunchmeet-jaman-delivers-cinema-online</guid>
		<description><![CDATA[I visited the shiny new offices of Jaman, an interesting destination site for cinema-quality independent and international films. Chris Baum, senior product manager, and Ji Kim, senior interaction designer, tell us how Jaman is different from short-form video services like YouTube. They give me a tour of their site and highlight interesting community features such [...]]]></description>
			<content:encoded><![CDATA[<p>I visited the shiny new offices of <a href="http://jaman.com/">Jaman</a>, an interesting destination site for cinema-quality independent and international films. Chris Baum, senior product manager, and Ji Kim, senior interaction designer, tell us how Jaman is different from short-form video services like YouTube. They give me a tour of their site and highlight interesting community features such as timeline-based commenting and group recommendations. If you&#8217;ve been looking for great Bollywood film titles, this is the place to find them.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Jaman" rel="tag">Jaman</a>, <a href="http://www.podtech.net/home/search/Chris+Baum" rel="tag">Chris Baum</a>, <a href="http://www.podtech.net/home/search/Ji+Kim" rel="tag">Ji Kim</a>, <a href="http://www.podtech.net/home/search/Bollywood" rel="tag">Bollywood</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2710/lunchmeet-jaman-delivers-cinema-online/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_010909/Podtech_LM37_Jaman_ipod.mp4" length="75268065" type="video/mp4"/>

	<itunes:author>Eddie Codel</itunes:author>
<itunes:duration>19:18</itunes:duration>
<itunes:keywords>podtech, tech, lunchmeet</itunes:keywords>
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	<item>
		<title>The Impact of Smart Lighting in a Home</title>
		<link>http://www.podtech.net/home/2317/the-impact-of-smart-lighting-in-a-home</link>
		<comments>http://www.podtech.net/home/2317/the-impact-of-smart-lighting-in-a-home#comments</comments>
		<pubDate>Thu, 08 Mar 2007 20:23:29 +0000</pubDate>
		<dc:creator>Brad Baldwin</dc:creator>
		
		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Control4]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[RockyMountainVoices]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2317/the-impact-of-smart-lighting-in-a-home</guid>
		<description><![CDATA[Smart lighting makes that &#8220;old&#8221; light switch cool again. It also saves you money as you conserve power.
Ed Ryan and Scott Moulton at Control4 talk about how little, everyday tasks can become conveniences with Smart Lighting. With Control4 &#8220;scenes,&#8221; you can wake up to lights that come up gradually, have shades open to let in [...]]]></description>
			<content:encoded><![CDATA[<p>Smart lighting makes <a href="http://www.control4.com/products/solutions/lighting.htm">that &#8220;old&#8221;</a> light switch cool again. It also saves you money as you conserve power.</p>
<p>Ed Ryan and Scott Moulton at <a href="http://www.control4.com">Control4</a> talk about how little, everyday tasks can become conveniences with Smart Lighting. With Control4 &#8220;scenes,&#8221; you can wake up to lights that come up gradually, have shades open to let in the sun, and have favorite wake-up music grow in volume. Keep kid&#8217;s from turning on lights in the middle of the day. High-tech switches easily integrate into your walls and support more commands. Plus the same remote you use to turn on your TV can also control your lights. Finally, you can even turn lights on or off with a <a href="https://my.control4.com/Services.aspx">Web browser</a> from a remote location.</p>
<p>Have you ever jumped in bed and then realized that an outside light is on but the switch is all the way downstairs? Or have you ever wanted to wow your friends in your home theater by having the lights dim gradually over a 10-second period? Find out how.</p>
<p><i>Transcript:</i><br />
<strong>Host: Brad Baldwin – RockyMountainVoices<br />
Guest: Scott Moulton<br />
Guest: Ed Ryan<br />
</strong></p>
<p><strong>Announcer<br />
  </strong>This is RockyMountainVoices powered by PodTech.</p>
<p><strong>Ed Ryan</strong><br />
  “So in the morning, instead of waking upto an alarm clock, personally I wake up better to the sun rising regardless of time of the day, you can have the lights gradually dim up and have your music come on, have the blinds raised 20 minutes before you wake up, the temperatures come up. So, you can have control of your whole environment.” </p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  This is Brad with RockyMountainVoices and I&#8217;m here today with Scott Moulton and Ed Ryan from Control4, welcome to the Podcast.</p>
<p><strong>Ed Ryan</strong><br />
  Thanks.</p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  I&#8217;m excited to learn a little bit more about what smart lighting would mean? I know you guys talk about the smart home and we&#8217;ve talked a little bit about automation in the past and even some of the digital home but tell me a little bit more about lighting Ed, and what is smart lighting?</p>
<p><strong>Ed Ryan</strong><br />
  Well, lighting is one of those technologies that everybody takes for granted and doesn’t really understand the benefit of what smart lighting or automated lighting can do for you. The first obvious benefit is that you can control lights from wherever you are without having to go to the specific light switch that controls that lighting. So, it gives you remote access and remote control to all your lighting. The other thing that over lays on top of that is that you can control your lighting in an automated way.</p>
<p>So, you can have events in your home automation system that trigger lighting coming on. So, for example, at a certain time of day, half an hour before sunset, you can have your outside lights come on or at certain times of the day, you can have them shut off or based on events, if a motion sensor goes off because you are getting up at night, you can have the pathway to the kitchen, turned on. So, there is all this automation that you can get built into the lighting deck, most people don’t think about until you really use it and have access to it </p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  You really need smart lighting, I mean isn’t it easy just to turn on a switch in your house?</p>
<p><strong>Ed Ryan</strong><br />
  Well sure, and what does it need right? You need food, you need air, right? Because if we get down at that level, do you need &#8212; so what one of my favorite keypad buttons in my house is at the top of my stairs looking down into the basement, I have programmed a button that shuts all the lights off in the basement. There is nothing more annoying than having a light being put on and having to walk down to where it is. Last night for example, a perfect example, one of my children turns on the fan in the bathroom all the time and leaves the lights on and not just the lights but the fan.</p>
<p>So, at 11:30 at night, I&#8217;m going to bed and this bathroom is right underneath our bedroom and that fan, the ball bearings aren’t quite working exactly right and so it’s a very noisy, rattly fan and so I can’t go to sleep if that fan is on. So, without smart lighting, I’d have to get up out of bed, go downstairs, turn the fan off, come back up. Where last night, it’s one of those moments where you say, “Boy, I&#8217;m so glad I have this system” I reached over to my nightstand and I have a basement off button, so I didn’t have to search for which light it was, which fan it was because there are a couple of bathrooms down there. I just pressed that ‘off’ button, the fan goes off and I roll over back in bed saying, “Ah, isn’t this great?”</p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  So, one of those moments where you’re happy you made that investment?</p>
<p><strong>Ed Ryan</strong><br />
  Yeah, it’s little things like that, but once you live with this, you just really appreciate the value of it. I have another keypad button when I leave the house, its house off. So, when everyone is out of the house, I don’t have to run around the house and make sure I didn’t leave the light on. I just pressed that button and the whole house, the lights will shut off and I&#8217;m good to go, no need to worry about it.</p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  Scott, I know one of things that I&#8217;ve read in some of your brochures even on the Websites. If you&#8217;re in an emergency situation, you get a fire in your home or something, you can program your system, your lights would be flashing or other things in the outside. Tell me a little bit more about that and maybe some of the benefits that’s around security and really kind of helping in your home.</p>
<p><strong>Scott Moulton</strong><br />
  Sure, yeah as Ed mentioned, one of the benefits is that the lights &#8212; multiple lights can interact with each other but because you&#8217;re tied into a whole home automation system, really the lights can interact with other systems in the home as well. And so, whether that’s a security alarm that goes off, or a smoke detector, or a motion detector, those lights can respond accordingly.</p>
<p>So, that could be a case like you mentioned, a fire alarm that goes off and so emergency vehicles are on their way, so to notify those vehicles where the home is at, the front porch lights could flash on and off but it could also be something more convenient oriented in the way that for example, coming home from work. You never have to arrive home to a dark house. I open the garage door and that triggers lights in the home to come on, right? So, it gives me a pathway from the garage into the &#8212; through the mud room into the kitchen, things like that. So, I don’t have to walk into a dark home, carrying groceries and fumbling for lights or anything like that.</p>
<p><strong>Ed Ryan</strong><br />
  Yeah, just safety and security; one of the basic things about it is having the lights on, so you can see where you&#8217;re going, right? So, you get up at night; our house we have the lights programmed, so if it’s after 11 o’ clock at night, so lights come on, they only come on 50%. So, in the middle of the night, when I&#8217;m up, I turn the light on I don’t have to do the one eye dance, I can’t open both eyes because it’s too much of a shock to my eyes, its painful. So, you have the lights come up just a little bit, so it’s comforting to your eyes. The other thing, if you need to get up and walk downstairs, go into the kitchen, or answer a door, or something, you can have the entire lighting path, the place where you&#8217;re coming from to where we&#8217;re going to and back, be lit just with the touch of a button.</p>
<p>So, you don’t have to keep going forward into the dark, then hit that switch, go to next one, hit that switch. So, it’s little things like that that. You know a lot of people fall, accidents happen based on that, or like Scott said you&#8217;re carrying something and you don’t have the ability to turn the light switch on, how often you come into the house with the groceries and you’re fumbling around, trying to hit a light switch, where as you don’t have to do that.</p>
<p>So, it’s just little conveniences like not having to go downstairs to turn the fan off or not having to turn all the lights off as you&#8217;re walking some place or have things happen automatically be a motion sensor or a time of day, or some other event happened. A cool thing that I do in my theater at home, is I tie the lights dimming to starting a movie.</p>
<p>So, when I play on my DVD player or my VCR, the lights dim down over 15 seconds and when I press ‘pause’ or ‘stop’, they dim back up. It’s a simple thing, but when you&#8217;re done with the movie and you shut the screen off, well, its dark, or you have to get up and turn the lights off after you’ve started the movie or where you just have the convenience of doing that. The other convenience is wherever you are in the home from any user interface, not just a light switch or a keypad, but from the remote control from a touch panel, from across the Internet using our four side product, you can control your lighting from wherever you are. So those little conveniences add up to just having a lifestyle impact, once you live with it, you really don’t want to be without it. </p>
<p><strong>Scott Moulton</strong><br />
  My experience is a lot like, you know when I first experienced DVR TiVo right, it’s a question do you really &#8212; how big of a deal was it to be able to skip commercials really? But you live with that for a little while and then you go to a hotel for example and then you&#8217;re frustrated by the fact that you have to sit through commercials, you can’t skip ahead or anything like that and lighting is very much the same way. You get used to just those real simple conveniences of being able to turn all the lights off with a single button press, or I had the scenario in my home of, if I return home past 11 o’clock, I press the ‘Welcome Home’ button and it would give me a pathway of light, but if it was after 11 o’clock, it would only go to 50% and that’s usually because I created it that way because I was usually carrying my daughter and I hated the fact that I would come in, the lights will come on full bright and she would wake up and she was usually asleep.</p>
<p>So, I just created that simple programming that if during the day, the lights would come on full bright but if it was after a certain hour, they would only come on to 50% but it would turn on all the lights to her bedroom, so I could take her, put her in a crib and then it’ll be done and so real simple little scenarios like that, but they’re just, they’re addictive.</p>
<p><strong>Ed Ryan</strong><br />
  The other thing is the whole save your money concept or being energy conservative. I grew up in a house where if we had the lights left on for five minutes, where they weren’t being used, boy, my mom was all over me, like “shut the lights off.” And my kids aren’t &#8212; haven’t been raised that way, we just leave the lights on all the time and it just bugs me. So, simple things like a pantry light, where I open the door to our pantry, I have it programmed, so five minutes after the light was turned on, it shuts off.</p>
<p>So, you hit the pantry light on, you get what you need, you forget to shut it off, you shut the door well without the Control4 system, automated lighting, that light may stay on for four hours the next time somebody goes in the pantry, now it just shuts off five minutes later. I can set the lights to shut off after so many minutes after use or I have a sweep in my base &#8212; 9:30 in the morning after they&#8217;re all off to school, every light in the basement shuts off.</p>
<p>I just know that well for the most part, the lights are off in the basement they’re not going to be left on all the time. In my case, whether it’s conserving energy or not, it’s just peace of mind because I feel better when I know the lights aren’t left on around the house, I&#8217;m not wasting energy. So, that’s another aspect of it, it gives you more control over your environment in your home.</p>
<p><strong>Scott Moulton</strong><br />
  You know, even while you are not at home, the home can give this ‘lived in’ appearance right? So, that if anyone would be happening by or be scoping the house at all, they would get the appearance that people are living in the house because not just a single light, you can buy timers, and just turn on a single lamp, rooms can turn on and off in different parts of the house and kind of cascade through so that it gives a more intelligent kind of safety and security type scenario.</p>
<p><strong>Ed Ryan</strong><br />
  So, one of the big benefits of having not just lighting control, but having it as part of a whole home control package, is you get to all the interaction between the different systems in your home, so it’s not just lighting. So, for example, we have what we call an agent or something you can set up in your system, it’s called the wake up agent.</p>
<p>So, in the morning instead of waking up to an alarm clock personally, I wake up better to the light or the sun rising, regardless of what time of the day. But you can do things like set your wake up scene, so if you like to sleep cold and you have the temperature down, you can have 20 minutes before you wake up to temperatures come up. You can have the lights gradually dim up and have your music come on, have the blinds raised.</p>
<p>So, you can have control over your whole environment and have it all be integrated into a Control4 system and not just be lighting control. Its really upto your imagination, like I talked about the theater example, there’s a lot of things where you can integrate lighting into other things that you&#8217;re doing to set moods, to add convenience, to add safety to whatever you&#8217;re doing which really adds the benefit of the whole is greater than some of the parts. </p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  That really answers my question. Earlier on I talked about just flipping a switch, it’s more than flipping a switch. If you have an integrated system, because you&#8217;re flipping lots of switches all simultaneously with dimming and I think that’s in a sense, answering my own question, it is a lot easier when you look at all of those systems working together as a one whole.</p>
<p><strong>Ed Ryan</strong><br />
  Right because you interact with your whole environment, you don’t interact with just your music, or just your lights or just your heating or climate control. It’s the entire environment with what you&#8217;re doing, with what your lifestyle is and because the system is automated and it’s intelligent, you can set it up to completely fit like a glove with your lifestyle and how you want your environment to behave and lighting is a key part of that.</p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  The thing I keep hearing Ed is that it’s just everyday available and it’s easy and it’s just always there. I think you have one example, I remember back before my car didn’t shut the lights off automatically, after so many seconds and I would come out to a parking lot to a dead battery. I mean this is the same kind of thing I imagine it’s that feeling that you lock your car doors, lights on, as a matter it’s going to be off in 30 seconds and it’s that same comfort that you get of walking away and knowing that everything is under control.</p>
<p><strong>Ed Ryan</strong><br />
  Yeah the whole point of having a control system in your house is to enhance your lifestyle, add more convenience, more comfort, more peace of mind and the little things that you point out, the little annoyances in life, a dead battery from a light being left on or you just think there is any number of things having this system give you full control over your environment from wherever you are and have it be intelligent enough to interact with you and behave without you having to remember, “Oh I got to remember to shut that light off”, it just knows and it will do that for you.</p>
<p>It’s kind of like the TiVo example, where if you haven’t had it, you really don’t know what the big deal it is, but once you start living with it, you say wow, what I &#8212; how would I be if I moved houses will I spend the money to move this over and if you haven’t lived with it, you’d have a question but once you have experienced, you say “Boy I don’t want to live without this anymore”, it’s added that much value to my lifestyle. </p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  Scott, where can we tell listeners to get more information about Control4 and lighting? </p>
<p><strong>Scott Moulton</strong><br />
  Yeah, anybody can log on to the Control4.com Website and there it’s the site is divided into the different sections and different systems, different pieces of the Control4 solution. So they can go into lighting and look at all the different products that are available as well as some easy scenarios that can be accomplished with the Control4 system.</p>
<p><strong>Ed Ryan</strong><br />
  And then we have a dealer locator up there. You can put in your zip code and you can see all the dealers that are in your area, contact a couple of them and see what their capabilities are? We have a large number of dealers that are certified and trained to do this all the time and can come out and do a walk through with you and find out exactly what your needs are and get your set up.</p>
<p><strong>Brad Baldwin – RockyMountainVoices</strong><br />
  I think you kind of answered some of my earlier questions. I think lighting and integrated into the home automation system, the whole thing is, obviously, you get a lot of benefit. Thanks for joining us today on the Podcast Ed and Scott.</p>
<p><strong>Ed Ryan</strong><br />
  Thanks for having us, thank you. </p>
<p><strong>Announcer</strong><br />
  This has been a RockyMountainVoices Podcast, visit us on the Internet at www. rockymountainvoices.com.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Ed+Ryan" rel="tag">Ed Ryan</a>, <a href="http://www.podtech.net/home/search/Scott+Moulton" rel="tag">Scott Moulton</a>, <a href="http://www.podtech.net/home/search/Control4" rel="tag">Control4</a>, <a href="http://www.podtech.net/home/search/Smart+Lighting" rel="tag">Smart Lighting</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010446/Podtech_Control4_Smart_Lighting.mp3" length="13969009" type="audio/mpeg"/>

	<itunes:author>Brad Baldwin</itunes:author>
<itunes:duration>14:32</itunes:duration>
<itunes:keywords>tech, podtech, control4, corporate, rockymountainvoices, technology</itunes:keywords>
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	<item>
		<title>Utility Computing - Is It Real?</title>
		<link>http://www.podtech.net/home/2293/utility-computing-is-it-real</link>
		<comments>http://www.podtech.net/home/2293/utility-computing-is-it-real#comments</comments>
		<pubDate>Tue, 06 Mar 2007 20:13:48 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[BearingPoint]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2293/utility-computing-is-it-real</guid>
		<description><![CDATA[Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.
Moreover, utility computing is [...]]]></description>
			<content:encoded><![CDATA[<p>Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of utility computing.</p>
<p>Moreover, utility computing is a dramatic departure from the ways IT departments have traditionally worked. Like providers of electricity, gas, water and other utilities, organizations can use the utility computing model to consolidate capacity and automatically allocate resources based upon the real-time requirements of users.</p>
<p>As a result, the utility computing model can contribute to achieving extremely high server utilization rates &#8212; and greatly save when it comes to the cost of adding and managing data center capacity in the traditional way.</p>
<p>Join <a href="http://www.bearingpoint.com/">BearingPoint</a> technologist Frederic Veron to explore why, for these reasons and more, BearingPoint believes that the time is right to implement utility computing.</p>
<p><!--<br />
<i>Transcript:</p>
<p><strong>Host: Paul Lancour - PodTech<br />
Guest: Frederic Veron - BearingPoint<br />
</strong></p>
<p><strong>Paul Lancour - PodTech</strong><br />
I am Paul Lancour with PodTech.net.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
It shifts the culture for the organizations that are using this computing environment.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
That’s Frederic Veron, Managing Director with BearingPoint, talking about moving to a Utility Computing Model. He says, it’s a true shift in the way an enterprise views the role of computing in the organization. I started our conversation by asking Frederic to define terms for us.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
What we call Utility Computing is a complete environment that provides on-demand computing infrastructure to all applications and users in the enterprise that is delivered automatically over the network on a subscription fee basis and with differentiated services. So, there is a number of aspects here that are really key; one is, that it’s on-demand; two is that it’s a shared infrastructure; three that it is as familiar (ph) as possible and four is that you have a service model attached to it, which allows the users to subscribe to it and then allows the organization to provide and deliver services that are differentiated in terms of performance, in terms of key characteristics.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What are the key challenges that an organization would face when making this move to a more utility computing model?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Challenges are from different angles. Obviously there is a technical challenge because solutions associated with utility computing architecture are not all matured and pieces of the solution tends to be somewhat innovative and emerging still. So, there is the technology aspect, but beyond the technology and probably more importantly it requires the organization to transform its model, its business model and service delivery model to achieve the efficiency in the delivery of such services and that transformation is something that needs to happen in an environment that lower the risk as much as possible, which makes it quite difficult to manage.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds like, although there is a large technological component to this that it really is more of an organizational cultural shift that needs to take place along with the new technology.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Absolutely and it’s that combination that makes it even more difficult.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, what are the processes that need to be in place in order to make this happen?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Well, there are a number of processes. We tend to use iTone as it’s kind of a starting point, but it’s just to kind of frame with some of the processes to be looking at, but there are other processes that tend to bit more operational in nature and frankly the ones that are also important are the ones that pertain to the servicing of this environment. So, everything that would even sound a little bit marketing are actually quite important, which is the part that I was mentioning a bit earlier, which is around defining the services, the computing services that would be delivered to the organization as well as defining their key characteristics, features if you will, and finally defining their pricing so that the user can actually pick and choose, would that form is best for their application at right price point for them.</p>
<p>So, if you want to look at it, the central circle here is iTone and a number of operational processes which are very typical in the computing environment, such as provisioning, decommissioning, dealt out of servers and systems, testing etcetera; capacity management, performance management, capacity planning, configuration management etcetera; but more importantly, I think people will need to also look at the outer circle of that process map, which really focus more on the servicing and marketing aspect of the utility.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Then from a personal point of view, what people do you need to have in place in order for this to work well?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the people are probably the same people that are today in the organization. There are a number of technologies, they are going to be introduced and therefore a skillset has to be updated and refreshed and training has to happen, but the people themselves would probably be the same. There going to be some new functions added to the organization and those could be people that are coming from the organization and are just being retooled or a new hire.</p>
<p>One of the impact of utility computing that we work vis-a-vis client is that actually there is an entire optimization of the organization and beyond the skillset and toolsets, looking at where the people are located and how the process is working, how you decompose that process and potentially how you could displace some component with the process to regions or area in the world that are slightly cheaper would actually be something that an organization would want to do, because they would obviously drive some benefits out of there and those benefits are mainly coming from the labor arbitrage. So, the people are impacted, but the entire organization is actually optimized overall.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, again more of a cultural shift than an actual change in personnel?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, and when you talk about cultural shift, it’s really beyond the organization that’s typically operates and manages this environment. It will also shift the culture for the organizations that are using this computing environment, especially in the application development groups or also known as the CIO groups and the business units, they will have the different interaction with the central or shared organization that typically deliver such systems to request those systems, to access those systems, to use them and to be charted back as well.</p>
<p>So, that interaction is changing quite a bit from an environment where that typically involve this share organization toward the end of their process of the SDLC life-cycle. They are going to now try to move this up and engage this organization much earlier in the process and then this organization now has at disposal a number of tools that would allow them to deliver and provision servers and systems much faster.</p>
<p>So, the interaction will be much more fluid and actually more on real time basis. Before in the old world, an application that would require systems would typically tend to ask for those systems a bit later in the SDLC process and then would have to wait for quite sometime, 60 days, 90 days or even more to get that system in, up and running. So, obviously this new framework and this new approach to computing is very beneficial for both parties.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
As we move into this new world once again, what kind of standards do we need to apply for technology?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
So, the standards are going to be very critical because you want to standardize as much as you can, your computing environment. It’s a pretty basic statement and for an organization to do so, and you have to define what typically engineers in those organizations refer to as standard stacks. Those standard stacks have a number of components from the hardware level to the OS level, to the software level and you can find organizations that have tens of those. It’s one thing to have tens of those and to have them documented; it’s another thing that even have those documented. So, there is the maturity here and the more matured you are, the more documented and the more you can enforce them the better off you are. Obviously having less of them is quite important as well.</p>
<p>Now, there is no standard prerequisite if you will to move into this particular mode, into this particular framework. There is no limitation in terms of hardware and there is no limitation in terms of OS and it can be because the whole point is for an organization to pretty much include all these IT computing assets. So, whatever they are using needs to be part of this framework and part of this transformation.</p>
<p>There are tools and software solutions that allow and help organizations to better manage their computing assets and some of these tools do have limitations in terms of the OS they support or the level of software that they support or even sometime as the hardware they support; but obviously what an organization such as our clients would do is to deliver and define a map of tools that would serve you all the requirements and support all the different standard stacks.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, when moving toward a utility computing model, what kind of service options should an organization be thinking about and then how will those service options be delivered ultimately to the users?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  In terms of deployment of such solutions, typically large organizations are looking at this because they are the ones that have a large number of distributed systems and would have a significant impact on the financials, much, much greater than the ones for this small organizations. So, a large organization with various systems will look at implementation plan that is going to be by definition lengthy, complex and quite large, and therefore, the only way this is going to be successful is by breaking it down into more manageable PCs that have specific value attached to them.</p>
<p>To transform to such a degree, an environment that has tens of thousands of servers &#8212; we are talking about a year, two years, three year. Therefore, one needs to look at the entire set of activities that need to happen to produce value very early in the program. We break it down into a portfolio of activities or portfolio of services if you will, and in that portfolio with a number of threads very well-defined that will be aligned with different components we talked about before such as, technology, people, operations and processes, financials etcetera. We are talking about number of threads here, with number of projects in each of these threads that will constitute the portfolio and one needs to manage that as a portfolio with its ups and downs and overall getting the organization towards its end goal.</p>
<p>The first aspects are specific around understanding the application environment, understanding their requirements, understanding their architecture, but we should not look at it as a monolithic component because organizations such as those have thousands of applications and small organizations probably 100 applications and these applications are always changing and evolving. So, you have got to have a process by which you can actually do an application review on a regular basis. So, you understand what application can move to the utility versus the ones you can’t move to the utility and create a (Inaudible) schema to go one-by-one in the right order. That&#8217;s one aspect of it; and prior to this, you also need to understand your current environment and your standard stacks so that you can actually evolve this environment towards your end state architecture, a piece at a time.</p>
<p>Initially we believe that and we have experienced that it is very unlikely to create one single utility as it’s impossible to have one single utility at the beginning and use it until the end. The notion here is that an organization will create a number of utilities that will be specialty utilities. For instance, the utility around WebLogic for instance or a database utility around &#8212; I don’t know, an Oracle database, we had one of the clients using, for instance, SQL 2005 utility.</p>
<p>Those are specialty utilities that will be created throughout the organization and will be servicing the application environment on an as needed basis. Case-by–case, the application owner will do business case and we will see that they can lower their cost of implementation by accessing those utilities. As time goes, the utility is being more and more used and therefore its unit cost is going down and the entire utility takes over your tool environment, competing environment of the organization.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
So, it sounds to me like you are saying, it’s not about taking a snapshot of where we are right now and finding a solution to that, but it’s about building into that solution, a dynamism that will allow it to continue to meet the needs of the (Inaudible).</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
Exactly, it’s not like the systematic and sequential, wonderful process. It is more an evolving process an evolving transformation and you get to build it, frankly a bit at a time.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Some of the research bears out the need for this was some of these larger organizations you’re talking about with tens of thousands of servers when one looks at the user processing power or storage utilization, the numbers for some of those organizations are pretty staggering, how underutilized it is.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Yes, overall in industry, what we have experienced is typically on the server side, it’s anywhere between less than 10%, probably all the way to 50%, 60% on average. Obviously, some areas and some servers are used at a higher utilization rate like 80% or 90%, but if you were to look a typical environment, which has 10,000 plus servers those servers are averaging about 20% utilization. On the storage side, there are multiple ways of computing the storage utilization, but overall it’s also very much under-utilized.</p>
<p>And the issue with storage, and to some extent the server as well, is that once the disc is (Inaudible) some space on the disc is allocated to an application; let’s say a terabyte, because the application owner and the business folks have identified that they will probably need that space to support the volume of transaction associated with this application, once it is allocated to this application, there is no easy way and definitely not the permitted way to reclaim that space. So, if once this application is only using half of it, the other half will never be reused. Reclaiming the space is possible, but it’s a very manual and hard process to go through and you typically have to shut down the application to move it to somewhere else, while you are reclaiming the space, which doesn’t make it very easy for the technology folks to do that in the right time.</p>
<p>So, once the storage is allocated, it is there and the result of this is that; a) The storage space is growing year after year, we have seen numbers from 30%-60% at organizations and what is adding to this is actually it’s not being used very much. So, it’s higher cost, it’s still a very low utilization, overall of a pretty low return on assets in each area.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
What about the role of Virtualization in this? What role is it playing now and then what promise does it hold outs to make utility computing that much more efficient in the future?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Virtualization is one technology that is quite well-known or has been known for sometime now and is coming to a point where it’s rather mature. What virtualization allows technologies to do is on one single physical box or one physical server they can implement multiple systems, multiple virtual servers and those virtual servers would look like to user exactly like a regular physical server and they would not know the difference. Those servers will be separated from one another through the Virtualization Technology.</p>
<p>There is number of terms that people use in this area, such as zones of containers etcetera; but pretty much the notion is that it creates the ability to have multiple machines, virtual machines if you will, running on a physical machine, which would allow each organization to implement multiple applications on one single machine where before it would have been a bit more difficult and they would have had potential application resource conflict. Here, they can separate the applications and therefore have an environment that runs much more smoothly.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Anything else you’d like to share with our listeners on this podcast about Utility Computing?</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
  Utility Computing is a term that people tend to use for technical solution. Our experience shows that while the technical solution is critical for its success, you have to take into account all the different PCs and its real transformation. So, it’s not only technology, it’s also around the service model and the ability of the organization to service its users; it’s around the business model and how you charge back computing the power to the users and by the way when I talked about computing, it’s computing plus all of its accessories if you will, not only the machines, but where the machine designs, the facilities, the power etcetera.</p>
<p>So, there was a number of components there that need to be taken into account and it’s transforming the way that the different technology group in organization are going to look at computing, they are going to look at capacity and they are going to plan this capacity going forward. So, when you look at Utility Computing what is the way, we understand utility computing and we work with our clients on utility computing, you have got to look at all these different aspects.</p>
<p>Overall there is a tremendous opportunity out there to reduce cost significantly because over the years the distributed systems have grown 20%, 30% year over year and utilization is so long that there is an opportunity to reduce a number of systems and still have the same computing capabilities. Initial numbers on business cases are quite astonishing. The return is very high, the transformation is not an easy one, but it is possible and we believe that this is going to be a revolution in the technology area for the next years to come.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic, thank you very much for taking out the time to speak with us today.</p>
<p><strong>Frederic Veron - BearingPoint</strong><br />
You are very welcome. Have a good day.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
Frederic Veron is Managing Director of BearingPoint.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>&#8211;></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Utility+computing" rel="tag">Utility computing</a>, <a href="http://www.podtech.net/home/search/BearingPoint" rel="tag">BearingPoint</a>, <a href="http://www.podtech.net/home/search/Frederic+Veron" rel="tag">Frederic Veron</a></p>]]></content:encoded>
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	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>18:48</itunes:duration>
<itunes:keywords>podtech, bearingpoint, corporate, technology</itunes:keywords>
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		<title>CIO Dilemmas: A Conversation</title>
		<link>http://www.podtech.net/home/2092/cio-dilemmas-a-conversation</link>
		<comments>http://www.podtech.net/home/2092/cio-dilemmas-a-conversation#comments</comments>
		<pubDate>Mon, 12 Feb 2007 19:47:53 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Hyperion]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2092/cio-dilemmas-a-conversation</guid>
		<description><![CDATA[This is the last in the series of podcasts with Frank Buytendijk, vice president for corporate strategy at Hyperion. The series emphasizes the need to address more directly the specific problems any CIO might face in order to arrive at meaningful solutions. In this final, &#8220;bonus&#8221; podcast, Frank hears from leaders in business intelligence, and [...]]]></description>
			<content:encoded><![CDATA[<p>This is the last in the series of podcasts with <a href="http://blogs.hyperion.com/frankb/">Frank Buytendijk</a>, vice president for corporate strategy at <a href="http://hyperion.com/">Hyperion</a>. The series emphasizes the need to address more directly the specific problems any CIO might face in order to arrive at meaningful solutions. In this final, &#8220;bonus&#8221; podcast, Frank hears from leaders in business intelligence, and directly addresses their comments about real-world issues faced by top-level CIOs.</p>
<p><i>Transcript:</i></p>
<p><strong>Host: Paul Lancour – PodTech<br />
Guest: Frank Buytendijk – Hyperion<br />
Guest: Martin Vonk - ING Direct<br />
Guest: Rennae Rupert (ph) - University Of Lausanne<br />
Guest: Ulrich Coenen – E-Plus</strong></p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Frank Buytendijk of Hyperion has developed his series of articles and podcasts. CIO Dilemmas, examining the role of the CIO and distilling it down to four common Dilemmas that must be addressed in order to formulate working solutions.</p>
<p>In this final Podcast in this series, Frank tackles the comments of several thought Leaders in the area of Business Intelligence in the context of his work. We started with Martin Vonk, COO and CIO of the ING Direct. He began by assessing the IT landscape today.</p>
<p><strong>Martin Vonk – ING Direct</strong><br />
  The main dilemma is the way and I perceive them nowadays is a lack of alignment between business and IT, IT and Aux (ph) together, I must say, which presumably from my perception relates to governance issues and the way the organization is basically put together, so it’s strongly related in my opinion to governance. So, I would like to ask him what would be his idea about bridging that gap because still when you see that operations, IT and all these areas of expertise are really treated to these cost centers by senior management and CEOs instead of (Inaudible) for a profit center and so, that is the main challenge I’m facing. So, I would like to ask now, “How will you would basically address this challenge?”</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Frank, go ahead</p>
<p><strong>Frank Buytendijk – Hyperion</strong><br />
That’s indeed a very important question that Martin is putting on the table here and I must say I’m really honored by Martin Vonk’s question because I have to say I know ING Direct just a little bit and Martin is actually too modest to ask this question. ING Direct &#8212; their business model itself shows that there’s not really an IT and business device necessary and in their case they’ve made the business and IT alignment actually a comparative advantage. At ING Direct, IT is at the core of the business model itself, it shows how you can defeat the either-or choices of strategy.</p>
<p>Many people know that three key strategies that there are, those would be Operational Excellence versus Product Innovation versus Customer Intimacy, at least that’s what we’ve learned, you have to make a choice for your Core Strategy but ING Direct chose which that you don’t have to choose. What they have done, they have innovated their Operational Excellence model to create Customer Intimacy in their interactions through the Web and through the call centers that they have.</p>
<p>Now, there’s also something else that is quite interesting about ING Direct in the very visionary work that Martin Vonk has done there. ING Direct also defeats the central &#8212; decentral discussion and that is typically how the pendulum swings in most companies. We decentralize, come across the negative consequences of that, then we centralize, come across the negative consequences of that, we decentralize and that’s how it goes. What ING Direct has done that I think is brilliant in its simplicity is that they have a very centralized business model but all kinds of innovations that come from a certain country are immediately implemented in a decentral way first, but after it has shown to be a success for instance as a pilot or it comes through specific implementation, those innovations as new best practices are immediately picked up and become the standard for other countries. There’s no such thing as a top-down or bottom-up business model. Innovations come from all over the business.</p>
<p>There’s not one country that is in the lead or there’s also not corporate that is in the lead. I think and that is my opinion that this all comes from understanding that the statement, “IT follows the business” or vice versa for that matter is nonsense. In many cases, IT equals the business and I think in IT, we shouldn’t think in terms of users or internal customers, we should be colleagues with the same objectives and the moment we go back to actually a logical way of thinking, many of the dilemmas in business and IT alignments will not even appear.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Great! We’ll next return to Rennae Rupert (ph), Rennae is Lecturer at the University of Lausanne in Switzerland. We asked him “What question he would like to direct to Frank?”</p>
<p><strong>Rennae Rupert (ph) – University of Lausanne</strong><br />
Well, I think Frank’s approach does not excludes the emotional aspect of a dilemma. He only and simply presents a dilemma as most people tends to discover them. Obviously, it’s very embarrassing because a dilemma is a problem which two or more monolithic solutions, and monolithic means that it can’t be broken down into something simple that could be discussed individually, it’s monolithic, so it’s that or nothing and usually they’re not acceptable. So, it’s a tough situation, but what I am saying is as soon as you look into the emotional aspect you discover ways out and ways to treat and address this problem.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Frank.</p>
<p><strong>Frank Buytendijk – Hyperion</strong><br />
What Renay Rupert is bringing up is quite interesting, that’s the emotional side of dilemmas, being embarrassed about them and not really knowing what to do with them and how would emotional approach would help in solving a dilemma. In fact, there’s a technique in counseling that has been used a lot for this when two parties are quarreling and one of the way that you can solve the dilemma that two parties in business or in the private sense are dealing with, would be to ask each of the two parties to defend the other party’s position to totally lift the situation of the other side, and the moment you crawl into the skin of the other person, you defend their position, you’re one step closer to the solution of the dilemma as well and that is a very simple, let’s say, a smaller way of solving a dilemma.</p>
<p>I think there’s a misconception that dilemmas and dealing with dilemmas has to be big, that if it is about heroic decisions, that’s or nothing, Rennae (ph) already said. It is about drastic measures or brilliant insights to defeat a certain dilemma, but in most cases it is actually rather simple. What I would like to suggest as well is to look at dilemmas in the &#8212; well, let me say, not that monolithic, try to break down the dilemma, the two opposite opinions or the two opposite situations, try to break them down in smaller components and you’ll see that of every small component the advantage that you would gain by implementing that small component would be small, but also the disadvantage would be small, and if you wisely choose components of one side of the dilemma and to the other side of the dilemma and you create a portfolio of small, incremental, straight forward solutions.</p>
<p>Again you’ll see that most probably the negative side effects of choosing between the two bad things of the dilemma won’t even appear, you have synthesized it.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Great and finally we turn to Ulrich Coenen, he is the director of business intelligence at E-Plus which is a large mobile phone company in Germany, we asked him what he would like to talk to Frank about?</p>
<p><strong>Ulrich Coenen – E-Plus</strong><br />
The speed of development, what we face in telecom industry is still a very high speed of change that I have never encountered in any other industry before and to cope with those issues from business intelligence or business performance management side, still it’s an unsolved issue and I know that Frank is very busy at this technical question, I think it’s the most important question, it’s not about how to outsource operations, how to streamline the IT with respect to standardization and things like that. It’s about how can you keep pace with the changes that still happen, especially in fast moving industries like the telecom business.</p>
<p>The idea of a competence center is key for answering this question so that actually what I took away from his thoughts about, how to structure everything around business performance management.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  So, Frank the speed of business today is Ulrich Coenen’s concern.</p>
<p><strong>Frank Buytendijk – Hyperion</strong><br />
Yes, how can you keep pace with all the change in the telecom market that’s what Ulrich is talking about, which is interesting. In fact, it is &#8212; the one of the dilemmas that I did described in one of the papers on the CIO Dilemmas and it can be solved with an infrastructural approach. It’s the infrastructure versus business agility dilemma, and infrastructural approach means that you try to create a generic way to solve many different problems at the same time. It’s a highly-standardized way of working, so the moment you have implemented such an infrastructure, every change only has to be completed once throughout the systems and not in multiple places and it has an effect in the complete organization as you can imagine there’s a huge advantage in creating such a way of working.</p>
<p>Unfortunately, implementing such an infrastructure takes a lot of time and given the speeds of change in the Telco Industry and mainly other industries for that matter, you don’t have that time, you don’t have, let’s say, a year or one-and-a-half year to build a complete generic data warehouse infrastructure. So, how we describe this in one of the CIO dilemma pieces if you need to do both at the same time, you need to have your short-term solutions and you need to be working on this infrastructural approach at the same time.</p>
<p>Now, when I mentioned infrastructural approach, I don’t want to necessarily restrict myself to technology infrastructure. If you listened to what (Inaudible) what I’m trying to say, he did mention a business intelligence competency center and I know that E-Plus is a very successful competency center. In essence you could call this competency center an organizational infrastructure, it is a generic group of people that know how to tackle difficult business intelligence problems and apply those solutions throughout the organization in a standardized way.</p>
<p>So, the results can be leveraged throughout the complete business and the different people in the business intelligence competency center can work for the various kinds of business as there’s also not only a standardized technology set but also a standardized way of working, and in that sense, this is how you would solve the dilemma between the speed of making changes versus taking a long time to think and doing things right.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Well, Frank, thank you very much for taking the time to take some of the ideas we’ve discussed in earlier podcasts and directing them towards some real life situations with some thought leaders in the area of Business Intelligence and thank you for sharing your insights throughout the entire series on CIO Dilemmas.</p>
<p><strong>Frank Buytendijk – Hyperion</strong><br />
Thank you very much, it was a pleasure.</p>
<p><strong>Paul Lancour – PodTech</strong><br />
  Get in on the conversation by going to Frank’s Blog at blogs.hyperion.com/frankb. And of course, for more information go to Hyperion.com.</p>
<p>Thanks for listening.</p>
<p>Copyright   &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Frank+Buytendijk" rel="tag">Frank Buytendijk</a>, <a href="http://www.podtech.net/home/search/corporate+strategy" rel="tag">corporate strategy</a>, <a href="http://www.podtech.net/home/search/Hyperion" rel="tag">Hyperion</a>, <a href="http://www.podtech.net/home/search/CIO" rel="tag">CIO</a>, <a href="http://www.podtech.net/home/search/business+intelligence" rel="tag">business intelligence</a></p>]]></content:encoded>
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	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>11:57</itunes:duration>
<itunes:keywords>podtech, hyperion, corporate, technology</itunes:keywords>
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		<title>CIO Dilemmas: Bridging IT Service Delivery and Business Focus</title>
		<link>http://www.podtech.net/home/2035/cio-dilemmas-bridging-it-service-delivery-and-business-focus</link>
		<comments>http://www.podtech.net/home/2035/cio-dilemmas-bridging-it-service-delivery-and-business-focus#comments</comments>
		<pubDate>Mon, 05 Feb 2007 21:29:57 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Hyperion]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2035/cio-dilemmas-bridging-it-service-delivery-and-business-focus</guid>
		<description><![CDATA[In this fifth podcast in the series examining the changing demands on the CIO, Frank Buytendijk, vice president for corporate strategy at Hyperion, discusses the dilemma of bridging IT service delivery and business focus. Frank examines the unique difficulties a CIO faces, straddling the technical world and the strategic world of an organization.
Transcript:
Host: Paul Lancour [...]]]></description>
			<content:encoded><![CDATA[<p>In this fifth podcast in the series examining the changing demands on the CIO, <a href="http://blogs.hyperion.com/frankb/">Frank Buytendijk</a>, vice president for corporate strategy at <a href="http://hyperion.com/">Hyperion</a>, discusses the dilemma of bridging IT service delivery and business focus. Frank examines the unique difficulties a CIO faces, straddling the technical world and the strategic world of an organization.</p>
<p><i>Transcript:</i><br />
<strong>Host: Paul Lancour - PodTech<br />
Guest: Frank Buytendijck - Hyperion<br />
</strong></p>
<p><strong>Paul Lancour - PodTech</strong><br />
I’m Paul Lancour with PodTech.net and in this series of Podcasts CIO Dilemmas, Frank Buytendijck, Vice-President for Corporate Strategy at Hyperion, says if CIOs are to find real solutions for their organizations; they need to examine the underlying problems more closely. Frank has distilled this idea down to four common dilemmas; each one to be examined in a separate Podcast. In this Podcast, we examine the dilemma of bridging IT Service Delivery and Business Focus. Our conversation starts with Frank looking at how any CIO can cover the broad territory needed being technically proficient, and also able to work on strategic decisions as part of the executive team. </p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
  That is definitely the issue, the problem at hand, the dilemma perhaps not for a CIO itself, but for the executive team, what type of a CIO or what type of an IT functioning you would want. Traditionally, there are two types of CIOs. There are the CIOs that have grown up in IT and indeed are technically very proficient and are very good managers and leaders in the IT world, focussing on improving the service there of IT to the rest of the business and there are the executives that perhaps, they don’t grow up in IT, but have a finance background, or operations background or any other backgrounds and just landed in IT and see themselves much more as a business executive who happen to have IT in their portfolio, trying to figure out what the IT contribution to the business is.</p>
<p>The interesting thing is, that if you look at where business and IT alignment is going, this actually shouldn’t be a choice and what you really have to do both at same time. Let me put this in a very strong bottom line statement, IT, in a very fast space, is becoming the business itself.</p>
<p><strong>Paul Lancour - PodTech </strong><br />
Could you explain that in a little more detail please? In what ways is IT becoming the business?</p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
  Yes, if you look at new business models that we see all over the world, we see that these business models are not only fueled by IT, but they consist mostly of IT itself. If we look at this strength, business comes from over the last 200 years from a lot of fragmentation, everyone doing a little thing there, there’s a shoemaker; there is the bakery around the corner; there is the guy who makes the tables, a shriner et cetera, et cetera. Then in the previous century, we moved to the model of mass production. I think, the best example started with the T-Model Ford that you could get in any color as long as it was black. I think everyone knows this particular story.</p>
<p>So, we’ve exported model well. The business model that we see in the 21st century, where we live now, is the one of mass customization. That means we have standard processes, standard ways of working, we have an operational excellence environment if you will. However, every single transaction or every single product or every single service going over those standard processes can have different characteristics. Think for instance, of a business model such as Nike iD, maybe you know the Website, nikeid.com. You can go there and basically design your own shoe. You look at the possibilities on the screen, the colors, the fabric, the various types of shoe within reason and within the boundaries that are there within the Website, you can put your own shoes together.</p>
<p>In the end you hit okay, you pay for it, and after a few weeks, your personalized shoes that you designed yourself are being delivered by the mail to your house. That’s a perfect example of mass customization and that can only be done by a heavy, heavy, heavy control of IT. In fact the Website, is IT itself and without the Website there wouldn’t a business model.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
As you say this blurs the distinction between the front office and the back office of a lot organizations. This sounds like a lot of the direction that a lot of automobile manufacturers are going in as well. </p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
  Yes, yes, because if you think about the idea where automobile manufacturers go and the example of Nike iD and there’re many more of these examples out there of mass customization. It is interesting that where is the front office, where the customer interactions stop and where does the back office start and vice-versa. In the case of designing your own shoes there is no difference because the customer interface, their Website, immediately triggers a transaction in the back office that gets delivered and that’s a customer facing moment again.</p>
<p>The most important thing is that the arrow is in the reverse direction. The arrow is not going from supplier to customer any more. This is the product that we design, that we will deliver to you. No, the arrow goes outside in. This is what the customer specifies, what he or she requires and this is how it should be translated into production and in service delivery terms and that I think is the core of the method of new IT driven business models.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
How do these ideas we’re talking about here relate to information democracy?</p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
  Information democracy is a term that we use to describe how we can service multiple stake-holders in and outside our organization with information. The examples of the automobile industry and Nike iD have to do with goods, cars and shoes in this particular case, but we see the same thing with information. There’s lot of examples where BI, Business Intelligence becomes the business, becomes the service itself. Let me give you an example, in many countries, particularly still in Europe, it is very normal for professional staff who have a company car and a company car really is a commodity for a car leasing company, as it is no one really cares in the end about which leasing company you were with, you care about the car that you get to drive.</p>
<p>The prices are largely the same. It is a really a highly competitive market. The only difference, competitive difference, that there is between one car leasing company and another car leasing company, to win a contract from the large employers that would supply company cars to their staff, is the quality of the management information that they supply to the car fleet managers within their customer base. Without the right information, there is no competitive differentiation. </p>
<p>Let me give you another example. Employee benefit programs within insurance companies that try to sell all kinds of fringe benefits, employee benefits through the employers to the employees. In effect, the HR department would outsource somewhat of the compensation package to an insurance companies think of, a health care plans, pension plans, all kinds of other insurances, all kinds of other financial services that you would get. So, you can outsource the work, but you can’t outsource the responsibility. As an HR department, you are responsible for the compensation package of your employees.</p>
<p>So what would be an interesting comparative differentiate them for something so broadly available as all kinds of financial services. The quality of a management information, that the insurance company would supply to the HR department, to make sure that the HR department can confidently outsource the work to the insurance company. That’s another example. I have seen tons of examples in all kinds of industries. BI in the end really is not management information for the pop management alone. BI is an asset that needs to be exploited like all other assets in our organization, like labour, like capital, like materials and like facilities and that is what we refer to as information democracy, where BI becomes an asset like all other assets that we have.</p>
<p><strong>Paul Lancour - PodTech </strong><br />
This is the last of five Podcasts about CIO Dilemmas and it’s a wealth of information that you have imparted on our listeners and I’m wondering if there is the way we can incapsulate this here at the brief time we have left and just say what this means moving forward, what this means for the future of Information Technology in the organization and the way we view Information Technologies interaction with workers, customers, executive teams, kind of a capsule look into the future. </p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
  What I have tried to do in this Podcast, in just a few minutes each, is to convey a little bit of enthusiasm that I have for the idea of dilemma based thinking. It is really important not to jump to solutions immediately, but to look a little bit beyond the borders of the problem at hand and see which basic dilemma is at the bottom of it. I hope I have achieved this in all the examples that I’ve tried to give. I do realize that this is not easy stuff.</p>
<p>After all, it’s a dilemma and I hope my enthusiasm does lead to you downloading the papers that are there on the Website on CIO Dilemmas. In the meantime, I’ll also be discussing these a little bit more in the Web Blog that I have at blogs.hyperion.com/frankb and I would love to hear your reactions and contributions. Thank you very much. </p>
<p><strong>Paul Lancour - PodTech</strong><br />
Thank you Frank for all of your information and your enthusiasm; I think our listeners really appreciate it. Frank Buytendijck is the Vice-President of Corporate Strategy for Hyperion, thank you Frank.</p>
<p><strong>Frank Buytendijck - Hyperion</strong><br />
Okay, thank you very much.</p>
<p><strong>Speaker</strong><br />
There is one more bonus Podcast in the series. Join us next time as Frank directly addresses the comments of business leaders about dilemmas faced by CIOs and check out smartbi.hyperion.com. Of course, you can always go to the Hyperion Website at hyperion.com as well. Thanks for listening.</p>
<p> Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/CIO" rel="tag">CIO</a>, <a href="http://www.podtech.net/home/search/Frank+Buytendijk" rel="tag">Frank Buytendijk</a>, <a href="http://www.podtech.net/home/search/corporate+strategy" rel="tag">corporate strategy</a>, <a href="http://www.podtech.net/home/search/Hyperion" rel="tag">Hyperion</a>, <a href="http://www.podtech.net/home/search/IT" rel="tag">IT</a></p>]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010126/Podtech_Hyperion_FrankB_podcast5.mp3" length="10357336" type="audio/mpeg"/>

	<itunes:author>Paul Lancour</itunes:author>
<itunes:duration>10:47</itunes:duration>
<itunes:keywords>podtech, hyperion, corporate, technology</itunes:keywords>
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	<item>
		<title>High Demand for Low Power</title>
		<link>http://www.podtech.net/home/1972/high-demand-for-low-power</link>
		<comments>http://www.podtech.net/home/1972/high-demand-for-low-power#comments</comments>
		<pubDate>Mon, 29 Jan 2007 08:01:12 +0000</pubDate>
		<dc:creator>Paul Lancour</dc:creator>
		
		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Cadence]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/1972/high-demand-for-low-power</guid>
		<description><![CDATA[Low power is becoming more and more popular in the design community, pushing designers to become more and more creative. Neil Hand of Cadence gives us a look at  the technical considerations and hurdles, and a glance at what Cadence is doing to meet the needs of the marketplace.
Transcript:
Host: Paul Lancour - PodTech
Guest: Neil Hand - [...]]]></description>
			<content:encoded><![CDATA[<p>Low power is becoming more and more popular in the design community, pushing designers to become more and more creative. Neil Hand of <a href="http://cadence.com">Cadence</a> gives us a look at  the technical considerations and hurdles, and a glance at what Cadence is doing to meet the needs of the marketplace.</p>
<p><i>Transcript:</i><br />
<strong>Host: Paul Lancour - PodTech<br />
Guest: Neil Hand - Cadence<br />
</strong></p>
<p><strong>Paul Lancour - PodTech <br />
  </strong>I’m Paul Lancour with PodTech.net and I’m here with Neil Hand. He’s the director of Vertical Solutions Marketing at Cadence. Neil, thanks for joining us.</p>
<p><strong>Neil Hand - Cadence</strong><br />
  Thank you.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
  I want to start off by talking you about – this is the low power podcast and the first thing I want to ask you is, why low power has become such a hot topic in design community. </p>
<p><strong>Neil Hand - Cadence</strong><br />
  Well, there is a lot of reasons. The first and most obvious one is the increase in the use of mobile devices and the desire of people put more functionality in those devices as well as having longer battery life and so forth. But, there’s a lot of other factors apply there as well. Even for the non battery powered device as we put more functionality and we are increasing the power density it’s getting more and more difficult to build these devices within the specs that are required by the customer.</p>
<p>So, that can be cured correctly into the system can function correctly. So, this is driving it as well. And this is being made even worse as we go to smaller process geometries. As we go to the process geometry of 90 nanometers and below and specially at 65 nanometers what’s happening in the chips is a leakage current and the clocking are becoming the dominant power users in the designs and so what we need to do we start more actively managing the power in these devices otherwise we’re aren’t be going to manufacture or run the devices.</p>
<p>And so the traditional approaches that the people have used just to add on some power optimization in the life stage of the design flow are really not longer working. We have to build in power right from the get go as part of the design process so we can make sure that the designs both meet the requirements of the end product but also can be manufactured and manufactured within the constraints of the system that have been designed. </p>
<p><strong>Paul Lancour - PodTech</strong><br />
  So, it sounds like those are the forces in the market that are driving low power design and it sounds also like it’s pushing it up against the limits of the ability to design such low power devices. So, when considering low power, what kind of an impact does it have on design? </p>
<p><strong>Neil Hand - Cadence</strong><br />
  It really touches your every part of the design process if it’s done properly. When we think of low power what you really want to do is think of low power and not just as a what am I, how am I going to use a low power process from the vendor, (Inaudible) we really want to think of low power right from the architectural design of the chip all the way down to our vendor selection and implementation. And we need to consider it because any &#8212; if we don’t consider it through out the whole process, if we miss it just in one part of our design or verification activities, all of a sudden all of the good that we may have done in another part of the design process is going to be undone. So, we need to make sure that we take it into account through every stage of the design process.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
  So, I imagine that create some significant challenges for the design team.</p>
<p><strong>Neil Hand - Cadence</strong><br />
  It does. So, typically the design team is your team is thinking is (Inaudible) about meeting timing, (Inaudible) about meeting area constraints getting timing and single integrity in closer. Now, we’re adding into that all of these power constraints. Is the device going to have to correct power utilization, as our leakage current being managed, is there are going to be any hotspots on the device itself? And so what we need to do is be able to try it off all of these different constraints against each other the area, the power and the timing. And the other challenge that we face is, that there is no common why or there has not been in the past to come a way of the power intend for device, for being used in the design process.</p>
<p>So, if in the early stages of the architecture you decide on a particular power implementation for the device, there is no way to capture that and follow it through the design process.</p>
<p>So, what it this means it becomes very hard to manage power through as the design evolves. And the other challenge is that as we go through this the RTL is no longer really the golden model because there is no way to capture this power intent of the design. We start using Adhawk techniques and having to put additional information into the RTL code, so where traditionally the RTL that’s created by a design as is the golden model for verification and for implementation that’s no longer the case. There might be multiple models of the design and what you implement and what you verify may no longer be the same thing.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
  So, given everything you’ve outlined here, it’s amazing that anyone would be able to make a low power chip at all. How are people managing to do so?</p>
<p><strong>Neil Hand - Cadence</strong><br />
  It’s a mix of different methods a lot of it is this Adhawk techniques that people are implying, so, scripts that they’re using to convert data between different tools, manual insertion of capabilities into the design, scripts to automate that process and there’s also a lot of luck and a lot of hard work. It’s a lot of hard work by the design teams and the problem with all of this is it becomes very error-prone.</p>
<p>If you’re working with modifying a simulation model in order to simulates some of the effects of the low power, if you’re using these complex scripts and complex tools interactions there is going to be errors and you’re not going to know where those errors are, and the errors are going to show up when you actually get a chip and the chip goes is in the lab, and it either fails or it doesn’t meet your power specs and becomes a major problem for the design teams because they are not going to know this until after silicon is produced.</p>
<p><strong>Paul Lancour - PodTech</strong><br />
  So what’s Cadence doing to move from an Adhawk approach like this to employing this holistic approach? </p>
<p><strong>Neil Hand - Cadence</strong><br />
  Yeah, so what we’re trying to do or what we are doing is take &#8212; is as you mentioned, taking a holistic approach to the problem. Look at the full design challenges from your architecture designs through implementation, through verification and saying how do we have a way of capturing the power intent for the design and using that knowledge throughout the design &#8212; throughout the whole process.</p>
<p>So, having tools that work off this knowledge having a way of capturing that knowledge. And so key to that is a powerful method. You might have heard of or the listeners may have heard of, which is the common Power Format, CPF.</p>
<p>So, CPF is a way of capturing the power intent to the design and then all of the tools in the tool chain and then work of this Common Power Format to make sure that together with the design description in the form of RTL code you have a complete capture of both the design and the power intent, all of the tools are seeing the same design, is being optimized according to the power requirements, it’s being implemented according to the power requirements and also any of the logic that gets added to the design or any of the structures that are added to the design as part of the power process is also being verified to make sure that what we’re building is what we intended to build and so long before we get to silicon, we can identify problems, we can address them, but