Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s have confirmed that 25% of their ...

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...

Criticisms are being made by bloggers on Guy Kawasaki’s newest venture, Truemors. Kawasaki candidly addresses these challenges in this latest post on Marketing Voices. Kawasaki launched Truemors on approximately a $12,000 budget. Jones also prods Kawasaki to talk about how he is handling the negative fallout from his previous ...

Hear more on the concept of Business Technology and how HP helps customers focus on business outcomes.

One of the most significant things about the meteoric rise in popularity of user-driven video-sharing site YouTube is the huge opportunity it presents for producers of low-budget content. A key question for producers remains: How to monetize that content? John Mayerhofer is co-founder and CEO of VoiceIndigo, a mobile marketing ...

Frank Buytendijk is vice president for corporate strategy at Hyperion. In this second podcast in the series examining the changing demands on the CIO, Frank discusses the dilemma of controlling cost and maintaining an organization’s ability to grow. Although a dilemma like this can seem intractable, Frank says ...

Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness ...