• Brand Engagement = Social Media + Storytelling
    Brand Engagement = Social Media + Storytelling
    05:51 | editor | Apr 8th, 2008 |

    The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

  • Brand Engagement = Social Media + Storytelling
    Brand Engagement = Social Media + Storytelling
    05:51 | editor | Mar 17th, 2008 |

    The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

  • Social Video Marketing: Save Money, Build Engagement
    Social Video Marketing: Save Money, Build Engagement
    00:27 | editor | Mar 17th, 2008 |

    The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

  • Blog Smear: Crisis or Calm?
    Blog Smear: Crisis or Calm?
    05:42 | Jennifer Jones | Nov 25th, 2007 |

    Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for what you do when taken to task by ...

  • Insights From Intel On Integrating Marketing, PR and Advertising
    Insights From Intel On Integrating Marketing, PR and Advertising
    09:20 | Jennifer Jones | Oct 1st, 2007 |

    Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...

  • High Demand for Low Power
    High Demand for Low Power
    16:41 | Paul Lancour | Jan 29th, 2007 |

    Low power is becoming more and more popular in the design community, pushing designers to become more and more creative. Neil Hand of Cadence gives us a look at  the technical considerations and hurdles, and a glance at what Cadence is doing to meet the needs of the marketplace.

    Transcript:
    Host: ...

  • IBM Social Media Team in NYC Discuss the Future of Podcasting
    IBM Social Media Team in NYC Discuss the Future of Podcasting
    32:54 | John Furrier | Oct 11th, 2006 |

    IBM’s mainframe team recently did an experiment on YouTube with branded entertainment. IBM podcasting really hit the mark with the developerworks group. The group goes into detail about their corporate blogging and podcasting guidelines.

  • Seagate's Peter Radsliff talks about two easy-to-use, automatic backup solutions for small businesses
    Seagate's Peter Radsliff talks about two easy-to-use, automatic backup solutions for small businesses
    12:10 | editor | Jul 10th, 2006 |

    The success and even uninterrupted operation of many small businesses depends on making sure critical data is backed up regularly and securely, stowed both onsite and offsite. Peter Radsliff, senior director of marketing for Seagate Branded Solutions, discusses how the new Maxtor Shared Storage II solution and Mirra Sync and ...

  • NextPage's CEO and President, Darren Lee on Document Management
    NextPage's CEO and President, Darren Lee on Document Management
    19:20 | Admin | Nov 16th, 2005 |

    I sat down with Darren Lee, NextPage CEO and President in Utah. Darren’s years of entrepreneurial experience bring him rich perspective in his field. As co-founder of Knowlix Darren has become a guru in the document market. We spoke of the many ...

  • Forrester Research on Podcasting & Blogs with Charlene Li
    Forrester Research on Podcasting & Blogs with Charlene Li
    13:36 | Admin | Jul 13th, 2005 |

    Blogs and Podcasting Changing the Nature of How Companies Communicate.

    Host: John Furrier, Founder of Podtech.net

    Great interview with Charlene Li from Forrester on where the Blog and Podcasting trends are going. I’m very impressed with the work that Charlene is doing and very impressed with her business model. ...

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