Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.
When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.
The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”
In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as ...
Marketing organizations are realizing the benefits of social media. Business Wire, traditionally viewed as the distributor of news to the mainstream press, is jumping into the social media world with products and services that expand a marketer’s reach into the new media realm. Like traditional journalists, bloggers can leverage ...
Sam Sethi is a London-based technology entrepreneur and consultant. Sam recently launched BlogNation, a worldwide network of blogs focusing on Web 2.0, mobile and enterprise startup space in 22 countries around the world (except the United States).
Sam was known in the blogosphere for the good coverage he did at ...
Learn about business technology optimization, the Mercury and Bristol Technology acquisitions and HP Software.
Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his ...
Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd ...
Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and ...
Media- and entertainment-related funding appears to be the trend with angel investors. Recently, MadHouse Media, a movie rental start-up, received their first round of investment from angel investors. The investors included the Band of Angels, Mumbai Angels and some private investors.
Dr. Kumar Shiralagi joined NEA IndoUS Fund which ...
Well everyone, welcome to a new PodTech.net! It’s been a hectic few months, could you tell? We’ve been building out a platform to support video. Robert Scoble joined our team. We’ve been reorganizing our content. We hired a bunch of new people, including reporters in LA, Boston, amazing ...
MENLO PARK, August 30, 2006 (PodTech News) — Yahoo Inc. announced Tuesday it’s added Windows-based mobile phones to the list of phones that offer the Yahoo Go for Mobile suite, which includes e-mail, calendar, news, and photo albums. Internet companies are scrambling to give consumers the ability to stay connected to the functions they depend on when they’re tethered to their desks — even when they’re on the go. To do this, the companies are looking for partnerships with wireless carriers and mobile device manufacturers. PodTech’s Catherine Girardeau visited Yahoo’s Sunnyvale campus to talk Yahoo Go with David Riemer, vice president of marketing for Connected Life at Yahoo.
MENLO PARK, June 10, 2006 (PodTech News) — Google co-founder Sergey Brin told reporters in Washington last week that Google “compromised principles” by complying with Chinese government censorship rules. Brin spoke on the heels of reports by the international media watchdog group Reporters Without Borders that China had recently been ...
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes ...
The International Consumer Electronics Show in Las Vegas provided a glimpse of life in the digital domain. Intel rolled out their Viiv video on demand platform. Microsoft’s Urge is a competitor as well, and players like AT&T Home and more are all vying for the prime real ...
PodTech News (December 11, 2006): The media skies are probably clearing a bit for Yahoo as Google’s and Microsoft’s every move are not dominating the headlines as much these days. Comscore Networks says in October Yahoo and its web properties had a solid lead (124 million unique visitors) ...
Another PodTech Exclusive Podcast Announcement. Network Appliance Podcast Announcement: Network Appliance Exclusive InfoTalk on their “Uncompromised Security Initiative”. I sat down with Kevin Brown, Vice President of Marketing, of Decru, a NetApp company. Kevin talks about this new initiative and the new ...
How to do PR and Marketing with Blogs and Podcasting with Steve Rubel. At Gnomedex last week I had a chance to sit down with Steve Rubel from www.micropersuasion.com for a chat. Steve is the leading blogger on marketing in the blog and podcasting area. This ...
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