“We’ve got the right tools, the right place, the right time: now is the time to activate,” said Intel vPro Expert Center Community Manager Josh Hilliker. What’s he talking about? Intel’s vPro technology, and the tools available to help end-users self-activate their vPro systems, taking them, as Hilliker says, ...

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with ...

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in ...

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices ...

Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s have confirmed that 25% of their ...

In this podcast Chris Kenton, President and CEO of MotiveLab has a conversation with Eric Vidal, advertising and new media leader at WebEx about what’s being talked about by marketing thought leaders as we move forward in a Web 2.0 world. The utilization of new on-line tools, ...

In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation ...

Access to business tools is increasingly essential to the success of today’s global enterprise. Collaborative tools enable productivity, efficiency and responsiveness. This podcast discusses the broad range of services offered by Verizon Business that facilitate enterprise-wide collaboration and teamwork with employees, partners and customers. We hear from Karen ...

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social ...

At their recent launch in New York City, HP Total Care took the spotlight, announcing a program designed to ease IT challenges for the full lifecycle of an HP purchase. HP Total Care’s aim is to provide before, during and after- purchase support, making it easier for companies ...

This podcast is the final part of a discussion with Jan Sysmans, Director of Marketing for WebEx, on the topic of business disruptions. Jan says that traditionally, many obstacles to productivity have been written off as a cost of doing business. However, tools exist that not ...

This podcast is the second part of a discussion with Jan Sysmans, director of marketing for WebEx. Jan says that traditionally, many obstacles to productivity have been written off as a cost of doing business. However, tools exist that not only make employees more productive on a day-to-day basis, ...

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about ...

This podcast is the first of three parts of a conversation on business continuity with Jan Sysmans, director of marketing for WebEx. Jan says that traditionally, when employees can’t get to the office due to traffic, weather, or health, companies write these productivity impacts off as a cost of ...

During my keynote speeches for the spring ITEC conferences, I explained to people from small and medium businesses how to use new marketing tools, like blogs, to better connect with customers. Since only about 10 percent of attendees admitted having their own company blogs, I focused less on blog ...

Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.

Learn how a large technology company adopts these new tools, improves ...

Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have to be willing to take risks with new tools. Lynn ...

In this podcast, Eric Vidal of WebEx talks to Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business. Marcia talks about innovative ways to get the message out, the potential pitfalls in a connected world, and how to best utilize the tools available on-line to ...

Benoy Tamang, CMO of HookSell, talks about turning Website visitors into leads and leads into sales using unique online direct sales tools.

Benoy Tamang is the founder of Salt Lake City-based HookSell, a direct response business that focuses on online sales systems. Prior to founding HookSell, Benoy served as president ...

As a former EVP and Corporate Officer at Marriott, where he led the marketing strategy, sales, distribution, and revenue management efforts for Marriott’s 13 lodging brands and $18 billion in sales, Richard Hanks knows a thing or two about service. Today Hanks is the Chairman and President of ...

Utility computing is not a new concept, but the technologies that make it viable are finally maturing. Properly deployed, utility computing can increase server utilization rates, reduce the requirement to build overcapacity and lower operating costs. This podcast identifies key success factors for organizations hoping to capture the benefits of ...

When Frank Russell founded GeoLearning ten years ago, the landscape for delivering corporate training materials was quite different from what it is today. As the network became more and more vital for business, and as software-as-a-service began to mature, Frank saw GeoLearning’s business grow and change in dramatic ways. In this podcast Frank relates his experience as CEO of GeoLearning, and talks about how SaaS plays a vital role in their success.

Low power is becoming more and more popular in the design community, pushing designers to become more and more creative. Neil Hand of Cadence gives us a look at  the technical considerations and hurdles, and a glance at what Cadence is doing to meet the needs of the marketplace.

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