Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s have confirmed that 25% of their ...

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.

Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social ...

Here’s a 90-second trailer for a video I’m producing for HSToday Magazine, titled “ID Confirmed: The Role of Identity Management in Homeland Security.” The video will cover homeland security issues ranging from biometrics to identity management.

Business Technology is HP’s strategy for the enterprise. Olivier Helleboid, VP Adaptive Infrastructure at HP, talks about how customers have benefited from HP’s Adaptive Infrastructure approach. Learn how a company can use its information technology infrastructure as a strategic asset.

Learn more about HP’s Business Technology

MXI Security, a division of Memory Experts International, has bolstered standard two-factor security authentication (something you know and something you have) with biometrics that add a third factor to the security equation — something you are.

I recently discussed MXI’s secure mobile USB devices with the company’s U.S. Federal Director, Brian ...

Sun CEO Jonathan Schwartz and Intel CEO Paul Otellini took the stage in San Francisco Monday to announce a new alliance. Listen here for the audio of the entire presentation and the Q&A session.

Transcript:
Guest: Jonathan Schwartz - Sun
Guest: Paul Otellini - Intel

Jonathan Schwartz - Sun

Sports and technology were on display at ESPN’s stage at CES 2007 in Las Vegas. In recent years, the self-proclaimed “Worldwide Leader in Sports” has implemented podcasts, blogs and interactive video on its popular website and in video games created by game developer EA Sports. PodTech’s Rio Pesino spoke ...

Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the ...

Four hundred members of the Linden Lab’s MMORPG Second Life got together for a community conference in San Francisco. With badges bearing their avatar names, participants flew in from as far away as Italy, Germany and Japan to hear panels that ran the gamut from marketing and branding products to community building and sex. Podtech’s Michael Johnson heard a few good stories.

A Few Related Links:
www.pixelpinups.com
www.metaversemessenger.com

Biz360’s Deborah Eastman, Chief Marketing Officer, talks with Jennifer Jones about how a company can use market intelligence to benefit a brand’s position and marketing programs and drive greater ROI.

For more info, see:
www.biz360.com

Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes ...

PodTech.net Launches Marketing Voices™. New PodTech Podcast Brand Focuses on Social Media’s Impact on Marketing. Show Created and Hosted by Marketing Aficionado Jennifer Jones

MENLO PARK, CA. (May 1, 2006) PodTech.net, Inc.a media company dedicated to podcasting and delivering Fresh Voices™ for the iPod generation, today announced ...

Update: See below - Charlene Li reports on podcasting market and podcast adoption. I previously had a PodTech InfoTalk with Charlene last year. She is a very solid analyst but I don’t know why or how she would come out with these low numbers. ...