Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model for marketers to advertise locally. Tolles mentions how Walgreens used Topix to run a successful campaign.
Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. Temkin and Jones discuss how to ...
John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to ...
Gamers are given instant access to video game news, previews, reviews, videos and event coverage thanks to the evolution of the Internet. In year’s past, the only gamer resources were magazines and television shows. Today, video game blogs and websites have won the hearts of most gamers, resulting ...
CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his perspective on the social media trends he sees ...
There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed ...
In this video we hear from Sudip Chahal, principal engineer with the Intel IT Enterprise Architecture Group, talking about a new white paper from IT@Intel, “Evaluating Two- and Four-Socket Server Virtualization Platforms.” Chahal talks about the proof of concept testing and total cost of ownership analysis conducted in order ...
Enterprise content management (ECM) solutions have enabled organizations to more effectively manage information. Yet, the lack of an ECM standard has presented a huge challenge: How can content-enabled applications access and manage content among disparate systems?
To solve this problem, EMC, IBM, and Microsoft are joining forces to lead the drive ...
Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership ...
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a ...
Tim and Emile Bourquin are the founders and producers of the New Media Expo, the most popular convention for podcasters, online video creators and bloggers. The expo and 2,000+ attendees are heading to Las Vegas August 14-16, 2008. Registration is still open, but the special ...
The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what ...
Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with ...
The Xbox Spring Showcase wasn’t all about the latest titles. Microsoft Game Studio head Shane Kim spoke with The Reboot’s Rio Pesino and several other members of the media about a number of topics, including the Xbox Newton controller rumors, Blu-Ray, digital distribution and the evolution of ...
What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
Mike Blackwell, CEO of Share2Me, demonstrates how to use his service to send videos and other things to friends and family.
Other posts from a year ago:
Sharing with ...
What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!
We sit down with Steve Chazin, VP of marketing at Adesso, and talk about what was behind ...
Footnote.com is adding social media tools to The Vietnam Memorial, one of the most recognized memorials in Washington, D.C. For those who have visited the wall, you know finding names is not easy. Nor does a visit to the wall allow you to learn more about many people ...
Some quick highlights in this weeks Connectcast include reflections about James Levoy Sorenson’s legacy includes inventing disposal surgical masks and an entire legacy of medical innovations. A quick discussion around Venture Debt options and when they should be considered - Innoventures a new company, UVEF tackles social ...
Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ...
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing ...
What would your response be to this scenario: you’re watching television and you forget that it’s being distributed to you on the Internet. Who won? TV or the Web? James McQuivey covers television and media technologies for Forrester Research. He spoke with PodTech’s Jason Lopez about the current state of ...
Join BearingPoint senior manager Richard Birt to understand the fundamentals of Marketing Performance Management. Even though it’s starting on the small, analytics are framing the way an organization can look at their future marketing efforts. In a recent poll, CMO’s have confirmed that 25% of their ...
Another exciting discovery at the North American International Auto Show (NAIAS) was Ford’s EcoBoost platform and the unveiling of their Explorer America concept. Dan Kapp, Ford’s Director of Powertrain Research, introduces me to this next-gen SUV and it’s performance enhancing technologies that will boost power and ...
Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training ...
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