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The Role of Online Journalism: Insights from the Editor of Christian Science Monitor

Jennifer Jones — Mon, 27 Oct 2008 07:14:02 +0000

John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

Tags: christian science monitor, csm, Jennifer Jones, john yemma, Marketing Voices, online journalism, social media

One-Stop Shop for Corporate Social Media: KickApps Insights

Jennifer Jones — Mon, 15 Sep 2008 19:56:45 +0000

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior VP of Marketing for KickApps and learns how to best use Facebook as part of a corporate social media strategy.

Tags: Facebook, Jennifer Jones, KickApps, Marketing, Marketing Voices, Michael Chin, social media, Widgets

Bourquin Brothers on The Transition to New Media

Brad Baldwin — Wed, 02 Jul 2008 04:35:52 +0000

Tim and Emile Bourquin are the founders and producers of the New Media Expo, the most popular convention for podcasters, online video creators and bloggers. The expo and 2,000+ attendees are heading to Las Vegas August 14-16, 2008. Registration is still open, but the special “early” rate ends June 30th.

Brad Baldwin connects with Tim and Emile at a Podcast Tuneup party where they were talk about adding more video and live streaming sessions at this year’s expo. They also discuss the transition of traditional media outlets that are adopting and incorporating new media into their content offerings.

Special thanks to the Podcast Tuneup team for use of their new recording studio for this podcast.

Tags: Brad Baldwin, Emile Bourquin, new media, New Media Expo, Podcast Tuneup, RockyMountainVoices, Tim Bourquin

H&R Block Social Media Programs Success

Jennifer Jones — Mon, 09 Jun 2008 07:01:51 +0000

Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

Tags: H&R Block, H&R Block, Jennifer Jones, marketing, Marketing Voices, Paula Drum, Second Life, social media, Twitter

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

Brand Engagement = Social Media + Storytelling

editor — Wed, 09 Apr 2008 00:02:54 +0000

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?

In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Tags: social media, syndication, rss, Marketing Voices, Jennifer Jones, PodTech, brand engagement, corporate messaging, conversation, blogosphere, blogs, engagement, community, marketing mix, incremental audience

Brand Engagement = Social Media + Storytelling

editor — Mon, 17 Mar 2008 21:30:00 +0000

Social Video Marketing: Save Money, Build Engagement

editor — Mon, 17 Mar 2008 21:24:16 +0000

Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?

Bell Labs Human Factors

Rio Pesino — Mon, 25 Feb 2008 20:30:06 +0000

Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience

Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
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Is TV the New TV?

Jason Lopez — Sat, 16 Feb 2008 08:01:06 +0000

What would your response be to this scenario: you’re watching television and you forget that it’s being distributed to you on the Internet. Who won? TV or the Web? James McQuivey covers television and media technologies for Forrester Research. He spoke with PodTech’s Jason Lopez about the current state of affairs for this audio podcast.

Friday’s announcement from Yahoo! Video touted a “wider viewing experience,” in addition to more content, bigger files and more sharing opportunities. And then there are those who ask whether another user-generated video site is what we really need.

Then there’s Apple TV Take Two. Steve Jobs and Apple continue to suggest that integration, convergence and usability might help consumers make the switch from TV as they know it to greater reliance on broadband and computing for downloadable video (including movie rentals).

Regardless of where things will ultimately end up, TV set sales are still big business (you may have seen coverage recently suggesting that men would still make considerable sacrifices in order to get a 50-inch TV display. We might as well ask: what would you be willing to give up for a big TV?

Tags: television, Internet, James McQuivey, Yahoo! Video, user-generated, Apple TV, Take Two, Steve Jobs, convergence

2008 Predictions and Implications for Social Media Marketing

Jennifer Jones — Tue, 08 Jan 2008 19:23:28 +0000

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.

Tags: Chris Brogan, social media, PodCamp, social networks

CES 2008 BlogHaus, hosted by Seagate and PodTech at Bellagio Hotel & Casino

Kevin Edwards — Mon, 31 Dec 2007 23:41:29 +0000

CES 2008 BlogHaus Motto: Bandwidth, Beer, and Beanbags all for bloggers only.

We’ll be back at the Bellagio Hotel & Casino, Suite #6601 - Spa Tower.

Check out the mashup of CES 2007 BlogHaus in this post.

More info can be found at:
www.CESBlogHaus.com

A place for bloggers, podcasters, video bloggers, and other online media creators to meet, have some food, relax, and share the day’s news at the Consumer Electronics Show — CES. We’ll have the best bandwidth in Las Vegas plus last year we had 700 of the world’s best bloggers, podcasters and journalists come through our doors.

Please note that the BlogHaus is only open to bloggers, podcasters, and journalists who have RSVP’d and are on our guest list.

Sponsored by Seagate, our favorite storage company, and hosted by PodTech.

Schedule?

Starting Sunday, January 6 - BlogHaus Open from 4pm to 2am
4pm BlogHaus Opens!
6pm Bill Gates Keynote
10pm Seagate One Touch Giveaway with Robert Scoble
10pm Seagate “Dave” Demo

Monday, January 7 - BlogHaus Open from 7am to 2am
6pm-9pm Showstoppers
9:30pm Seagate Execs Arrive
10pm Seagate One Touch Giveaway with Robert Scoble

Tuesday, January 8 - BlogHaus Open from 7am to 2am
8-10pm Frag Dolls
10pm Seagate One Touch Giveaway with Robert Scoble

Wednesday, January 9 - BlogHaus Open from 7am to 2am
6:30pm Extreme HD Demo
10pm Seagate One Touch Giveaway with Robert Scoble

Thursday, January 10 - BlogHaus Open from 7am to 12pm
12pm BlogHaus Closes

Tags: CES, CES 2008, Consumer Electronics Show, BlogHaus, Seagate, Bellagio, Las Vegas, bloggers, podcasters, press

John Battelle on 2007 predictions and advertising industry

Robert Scoble — Fri, 21 Dec 2007 08:01:58 +0000

You might have heard of John Battelle. He plans the Web 2.0 Summits, wrote a book about Google, runs an online advertising company, among many other things. I spent some time with him this week talking about his predictions (which, for the past few years, have turned out to be quite accurate) as well as his advertising business, Federated Media, which provides advertising and revenues for famous blogs like Boing Boing and TechCrunch.

Tags: John Battelle, Web 2.0, Google, Federated Media, Boing Boing, TechCrunch

Freshtopia.net - Vegan Egg Nog

Oscar Grimm — Tue, 18 Dec 2007 23:16:12 +0000

Welcome!

This is an event that will one day reach great renown… the first Christmas Special in online media history. Well, the first to our knowledge at any rate. This is day one of three action-packed days of Freshtopian Christmas cheer, featuring food, fun, green gift ideas, holiday stress relievers, and more.

In today’s episode we will first illustrate a reclaimed stocking craft idea. Next, Barb Finnin gives us some green stocking-stuffer ideas (see links below for purchase). Lastly, yoga instructor extraordinaire Kate Schox shows us a holiday stress-relieving pose.

Tags: Christmas, drink, egg nog, vegan egg nog

Freshtopia.net - Xmas Day I

Oscar Grimm — Tue, 18 Dec 2007 23:05:03 +0000

Happy Holidays!

Tags: Christmas, freshtopia, freshtopia.net, stockings, yoga

Freshtopia.net - Dinner And A New-Media Circus

Oscar Grimm — Sat, 15 Dec 2007 00:06:06 +0000

Welcome to the first video installment of our new “Dinner And A…” series. In this episode, we get a visit from Ryanne Hodson of RyanIsHungry, Jay Dedman of Momentshowing, and Eddie Codel of Geek Entertainment TV.

As this was our first attempt at capturing a dinner event in episodic format, I’m sure we missed a few details. That’s ok, the company was great and the food was spot on. Ryanne and Jay brought some fresh mixed greens from their backyard garden, along with a mystery squash that they had grown from seed. Eddie brought along an organic chardonnay that suited his Gary Vaynerchuk alter-ego just fine. Ryanne and Jay’s squash was destined to become a spiced squash soup, featuring the surprising combination of cinnamon and dill. And even I was surprised by the liveliness of their fresh greens. I’m still always struck by the difference between produce served minutes or hours after picking, rather than days or weeks.

The evening was filled with roving topics, like any good dinner party should be, though eventually we settled on cross-promotion and surviving in a new medium. Making a go of it in the world of online content is still a tremendous challenge; the industry at this point is still a sea of turbulent waters. Add to this the issues of unaffordable health care and fading social security, and the outlook could appear grim for long-term survival in the video blogging world. Young professionals in today’s work force, especially the increasing ranks of freelance professionals, are in for a potentially bumpy road. There are some real advantages to the transient work life that has evolved in modern America, such as greater flexibility to pursue interests and less likelihood of chronic boredom. However these perks in many lie on top of a shakey foundation. Dismal health coverage was unanimous among us, and at the current rate social security will be a thing of the past well before we’re likely to need it. Talk about a domestic threat – the office of homeland security needs to sic itself on reinstituting usury laws, reducing insurance premiums, and fighting labor loss and infrastructure deterioration in order for us to have a truly safe and stable country. There was a palpable patriotism to much of the evening’s discussion; despite the likelihood of choppy waters ahead, everyone present seemed interested and determined to make a positive change in their corner of the world.

In the end, we’re blessed enough to be doing what we have a passion for, making content, entertaining, trying to affect change. None of us are likely to switch jobs any time soon.

On the subject of passion, this Friday night the Freshtopia.net team, along with Ryanne and Jay, and Doctor Popular will be presenting at Eddie Codel’s Video Salon Redux . If you’re in San Francisco Friday night, consider stopping by and saying hello.

Happy Dinning,

Tags: Ryanne Hodson, Jay Dedman, Momentshowing, Eddie Codel, Eddie Codel’s Video Salon Redux, dinner party, Geek Entertainment TV, momentshowing, ryanishungry

Conversation Targeting: Getting To The Heart Of Blogs And Social Media

Jennifer Jones — Mon, 03 Dec 2007 08:01:35 +0000

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to ClickZ, the largest resource of interactive marketing news, is that the social media universe can now be managed as one single channel. There is now a new ability to cut through the noise to the 10 or 20 most influential bloggers - a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.

Tags: ad targeting, BuzzLogic, Rob Crumpler, ClickZ, Jennifer Jones, conversation targeting, ad system, marketing news site, Marketingvox

Intel: Rock

Jason Lopez — Wed, 21 Nov 2007 18:52:47 +0000

Intel’s Josh Hilliker, who manages the company’s online vPro Expert Center, says he wants to know of other IT pros who are the proest of pros. So, Intel is staging a video contest which Josh will put on the website. The winner could pull the wrappings off a new Intel Centrino Pro based Lenovo T61p or a HP Compaq 2510p notebook. In this podcast Josh talks with PodTech’s Jason Lopez.

Enter the Intel vPro Expert Center “Rock Your World” Contest here.

Tags: Intel, Josh Hilliker, vPro, Expert Center, proest of pros, video contest, Centrino, Lenovo, T61p, Compaq

HP Introduces Total Care for SMB

Michael Johnson — Tue, 06 Nov 2007 00:37:40 +0000

At their recent launch in New York City, HP Total Care took the spotlight, announcing a program designed to ease IT challenges for the full lifecycle of an HP purchase. HP Total Care’s aim is to provide before, during and after- purchase support, making it easier for companies to focus on their products and clients, and less on the technology that they rely on to get things done.

Featuring expert advice, helpful services, easy-to-use tools and resources for do-it-yourself fixes, and “real live” expert support, HP Total Care is designed to give SMB the best technology experience. The offerings include HP ProtectTools, Accidental Damage Protection with Computrace, HP Backup and Recovery Manager, Smart Desktop Management services, free online classes, white papers, and “How-to-IT guides” that help explain IT security options.

In this video podcast highlight, we speak with Worldwide HP Total Care Manager Greg Nika, and Tom Szaky, CEO and founder of TerraCycle, Bill Seidle, program manager, PSG Americas at HP, and John Dayan, VP for marketing and business development, PSG Americas at HP.

TerraCycle founder Szaky welcomes the freedom that Total Care gives him to focus on, well, garbage (TerraCycle repurposes garbage, packages its product in garbage, and has been distributed in the U.S. and Canada by leading retailers such as Home Depot, Wal*Mart, Whole Foods and hardware stores.

Also on hand for the announcement were the celebrity “achievers” who have made their “faceless” statements in television advertisements spotlighting the adaptability and versatility of HP’s personal computing technology, including Olympic Gold Medalist Snowboarder Shaun White, Tennis Pro and fashion designer Serena Williams, supermodel Petra Nemcova and The Orange County Choppers. Other mobility products and services were announced at the “Your Life is the Show” launch event.

Tags: HP Total Care, real live, SMB, ProtectTools, Accidental Damage Protection, Computrace, Backup and Recovery Manager, Smart Desktop Management, How-to-IT, Greg Nika, Tom Szaky, TerraCycle, Bill Seidle, John Dayan, Your Life is the Show

BigFix Wins Big by Creating Innovative Social Media Campaign

Jennifer Jones — Mon, 05 Nov 2007 07:01:02 +0000

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.

Tags: BIGFIX, David Appelbaum, Rassak Experience, Ray Hopewood, Facebook, Flickr, New York Times, National Public Radio, SF Chronicle

Measuring Social Media: No-Cost Tracking Tools That Work

Jennifer Jones — Mon, 15 Oct 2007 02:30:45 +0000

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.

Tags: Katie Delahaye Paine, MarketingVoices, social media measurement

Insights From Intel On Integrating Marketing, PR and Advertising

Jennifer Jones — Mon, 01 Oct 2007 21:32:35 +0000

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year for the past ten years in San Francisco, Intel has convened its Fall developer forum, and as the chip giant continues to address integrated computing environments, the Upload Lounge was a physical acknowledgment of the significance that social media messaging is taking on. Bhagat says that, at least at Intel, the executive team is on board when it comes to implementing social media strategy — a reality that has allowed her to re-brand her own team as an “integrated marketing” department. The marketing “mix” that Bhagat is excited to foster includes traditional media as well as the elaborate peer-oriented network that developers around the world already rely on for so much information and support. Looking ahead, Bhagat says that the measurement for new efforts online will stress engagement through increasingly complex messaging. On the marketing budget side, Bhagat is expecting that Intel will continue to stay out front in terms of stressing innovation in online and social media marketing efforts.

Tags: Nancy Bhagat, Jennifer Jones, Upload Lounge, Fall IDF, social media messaging, social media strategy, integrated marketing, engagement, marketing budget

Wrap-Up News From IDF: Virtual Worlds and the 3D Internet

Michael Johnson — Fri, 21 Sep 2007 21:44:50 +0000

Users are looking for a richer, more cinematic experience from the Internet, according to Justin Rattner, Intel chief technology officer and director, Corporate Technology Group. Rattner gave the final keynote of the Fall IDF in San Francisco, focusing on virtual worlds, which are evolving into what he referred to as the “3-D Internet,” in a keynote titled, “Research and Development: Virtual Worlds - The Rise of the 3D Internet.”

Rattner, who spoke with PodTech’s Michael Johnson to give a preview of the Fall IDF, wrapped up the annual developer conference by acknowledging Wired Magazine’s prediction that, as social media and user-generated content hit the mainstream at the same time as the rise of broadband and increased connectivity (and mobility), the coming year could see 60 million participants in online virtual worlds.

Rattner was also joined onstage by Greg Nuyens, CEO of Qwaq, who demoed virtual worlds for the enterprise. Outside of business applications, virtual surgery (especially as a training tool) suggests that realistic virtual environments are already a significant force in some communities.

The larger message that Rattner left the crowd with was that the computing power that will be necessary to deliver this rich 3-D experience will have to be substantial, especially given the demand that real time or “frame rate” visual experience for the 3D Web will demand.

Tags: Justin Rattner, Fall IDF, virtual worlds, 3D Internet, social media, user-generated content, Greg Nuyens, Qwaq

The Deal: There’s No Deal without Advertising

Jason Lopez — Tue, 18 Sep 2007 06:39:07 +0000

Investors such as Jay MacDonald and Bill Detwiler are bullish on web-based advertising. MacDonald says advertisers have always wanted to know exactly who listened to their ads on radio or saw them in magazines. You cannot click on a newspaper ad. But with features like interactivity and social media that add value to online adverts, the Internet promises to increase the effectiveness of messages. Jason Lopez recorded this podcast for PodTech at the Convergence 2.0 conference, presented by The Deal, in New York City.

Tags: Jay MacDonald, Bill Detwiler, social media, Convergence 2.0, The Deal

Intel unveils online IT community IT@Intel

Jason Lopez — Mon, 27 Aug 2007 12:00:36 +0000

The first company to deploy Centrino Pro on a large scale was the company that created Centrino Pro. “We’re some of the first testers of technology,” says Laurie Buczek, Intel’s Global Web Program Manager. Intel’s own IT people learned how to integrate Intel technology. How much is that knowledge worth? Buczek says it’s valuable to Intel to share that knowledge in a social media format where ideas and questions go uncensored, and content is largely made by bloggers and commenters outside of the company. “That is the only that you can truly learn and be innovative in creating products and technologies that are going to address real world issues out there. We have to be close to our customer base and the community allows us to do that,” she asserts. On this PodTech podcast Buczek speaks about the the new online community, and three of Intel’s security pros — who will particpate in upcoming conversations — give a taste of the personality of IT@Intel.

Join the IT@Intel community at:
communities.intel.com/community/it

Tags: Centrino Pro, Laurie Buczek, Intel, social media, IT@Intel