Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells

“We’ve got the right tools, the right place, the right time: now is the time to activate,” said Intel vPro Expert Center Community Manager Josh Hilliker. What’s he talking about? Intel’s vPro technology, and the tools available to help end-users self-activate their vPro systems, taking them, as Hilliker says, ...

Whether you call it a credit crunch or a credit squeeze, there’s evidence to be found that the chilled climate for deals has spread from the realm of the mega-deal into the middle market. To discuss the new economic realities in deal-making, The Deal convened a panel, “Deals ...

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.

Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative ...

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. ...

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month,

Southwest Airlines blog called Nuts About Southwest is one of the more popular team blogs online today. Talking to Paula Berg, the PR Manager of Southwest, Marketing Voices learns (no surprise) that passion is what makes a team blog great. But Paula and her team managed to ...

At their recent launch in New York City, HP Total Care took the spotlight, announcing a program designed to ease IT challenges for the full lifecycle of an HP purchase. HP Total Care’s aim is to provide before, during and after- purchase support, making it easier for companies ...

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real ...

After Jay Bean launched and sold his former company ah-ha (now Enhance Interactive) to Marchex, he put his experience in local search, web marketing, and company building to work at OrangeSoda.

OrangeSoda’s primary focus is on helping small and medium-sized companies have online marketing success. They ...

CRM is migrating from desktop applications to Software as a Service (Saas). COMPLETExRM is a new company based in Salt Lake City that offers a highly customizable CxRM foundation based on a SaaS platform. This allowed COMPLETExRM to create PlanPlus Online, a custom planning and enterprise-grade ...

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about ...

Today’s skis are a blend of high-tech construction and art. So to hear that Bluehouse Skis had implemented a ski core based on bamboo seemed a bit “old-fashioned” to say the least.

Adam Hepworth and Jared Richards determined their dream job would be to build and run a ski company. ...

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...

Dion Hinchcliffe moderates the panel of Diane Davidson ( Director of Customer Marketing, WebEx Communications ), Robert Duffy ( Online Communities Strategist, Intel ), Mark Finnern ( SDN Collaboration Wiz, SAP ), Josh Hilliker ( Intel vPro Expert Center Community Manager, Intel ) and

Dion Hinchcliffe moderates the panel of Diane Davidson (director of customer marketing, WebEx Communications), Robert Duffy (online communities strategist, Intel), Mark Finnern[/ta] (SDN Collaboration Wiz, SAP), [tag]Josh Hilliker (Intel vPro Expert Center Community Manager, Intel) and Mike Walsh (chief executive officer, Leverage Software) during the ...

Here, you can see how Visible Technologies makes it possible for big enterprises to follow and participate in online conversations about them. Blake Cahill, VP of Marketing, and Miles Ward, practice lead, community intelligence, of Visible Technologies, gives us a tour and tells us about Visible Technologies.