David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today.
Scott also tells Marketing Voices that you have to know your target audience and write for that audience. His third most relevant prediction is that social media is making marketing and PR work together more closely because the boundaries between the two are now fading fast.
The book is a great read. For his own campaign in launching the book, Scott pioneered a strategy that no one has used before. He named more than 150 marketing and PR bloggers in the acknowledgements of his book and included their blog URLs. Needless to say, many of the bloggers wrote about his book and, voila, he received free promotion.
Scott outlines in his book how to engage an online community. Lots of good tips.
Roz Savage successfully rowed the Atlantic solo in 2006 and now looks to become the first woman to row solo across the Pacific Ocean. David Helvarg of the Blue Frontier Campaign introduces Roz to begin the ceremony from the Presidio Yacht Club at Fort Baker, Calif. Valerie ...
Priya Shah of WATBlog called me up to do an interview on the current state of podcasting in India. I figured it may be a good idea to record the interview and also release it as a podcast.
Traditionally, this is the show where I interview CEOs of Indian IT ...
If you can capture video displayed on your computer screen, you can use Camtasia Studio by TechSmith to create a file of the video that can be podcast. In point of fact, anything that you can capture on your computer screen can be podcast, as Troy Smith of Tech ...
Brian Walsh is the founder of Castfire, a comprehensive online distribution and management platform for audio and video podcasting. Walsh stopped by the Hat Factory, in San Francisco, to show us how Castfire can quickly build dynamic videocasts with custom intros, outros and ads. He also shows ...
Taking a break from the bustle of RSA 2007, some of the best-known security bloggers got together at the Foreign Cinema, a French bistro and movie house in San Francisco, hosted by network security podcaster Martin McKeay. Check out the guest list, as we roam the crowd ...
See how Gigavox’s new system helps make professional podcasting easy.
Over the last year, Yahoo’s India R&D center has moved to doing true product development says Chief Product Officer Pete Deemer. There are about 25 product managers who work on different products and services. Pete points out that this shift means that today the product development process in ...
Jason Van Orden is a podcast consultant and the author of Promoting Your Podcast: The Ultimate Guide to Building An Audience of Raving Fans. He shares his ideas with us and tells us why he thinks Apple is both the best and worst thing to happen to podcasting.
Cleantech Venture Network is a group of venture capitalists dedicated to finding investments in “clean” technologies. PodTech’s Rio Pesino spoke with Cleantech Co-Founder Nick Parker about the organization’s vision in New York.
The Cleantech Forum XII is right around the corner, February 19-22, in San Francisco. The San Francisco ...
Sports and technology were on display at ESPN’s stage at CES 2007 in Las Vegas. In recent years, the self-proclaimed “Worldwide Leader in Sports” has implemented podcasts, blogs and interactive video on its popular website and in video games created by game developer EA Sports. PodTech’s Rio Pesino spoke ...
When Deer Valley Resort wanted to reach the Gen Xer’s and Y’s to market the Freestyle FIS World Cup, they turned to social networking and new media distribution like YouTube. Erin Grady, Deer Valley’s communications manager, worked with the Park City Chamber and Visitors Bureau to create ...
In this third installment in a series of podcasts with Podbridge Software CEO Murgesh Navar, he talks with PodVentureZone’s John F. Ince about how he came to the idea of Podbridge, what was involved in getting it started, and a little personal background. The company he began is a San ...
Murgesh Navar is CEO and co-founder of Podbridge Software, a San Francisco-based startup that provides analytics and advertising services for time-shifted media especially, including podcasting. In conversation with PodVentureZone’s John F. Ince, Murgesh discusses the explosion of Internet based media and trends in podcasting and how podcasters, large and small ...
Murgesh Navar is CEO and co-founder of Podbridge Software, a San Francisco-based startup that provides analytics and advertising services for time-shifted media especially, including podcasting. In conversation with PodVentureZone’s John F. Ince, Navar describes the his company’s business model, its target markets, and the all-important scaling strategy.
Intel is one of many companies attending CES 2007 in Las Vegas next week. PodTech Founder and CEO John Furrier visited with Intel’s Chief Sales and Marketing Officer, Sean Maloney to explore top tech-lifestyle trends for 2007 and the impact of new innovations coming from the chipmaker.
It’s become old hat to suggest that the world of media is changing faster than the old media companies, and that the computer and tech world — long accustomed to turning sharp corners quickly — has the advantage of momentum in the new, post-YouTube climate. However, the opportunity ...
Larry Gerbrandt is president and general manager of Nielsen Analytics. In this second installment in a multi-part podcast, he joines John F. Ince to discuss how “advertising clutter” has become an issue for the industry. Also, a closer look at the emergence of new media formats like blogging and podcasting, ...
Erik Schwartz is head of product for Foneshow, a Boston-based startup that makes it possible for podcasters to deliver their content directly to cell phones, circumventing the intermediate step of computer downloads. Schwartz discusses the advantages and disadvantages of this approach to podcast distribution. He also shares his views on ...
Joe Klein is CEO and co-founder of The Voice Guys. The company focuses on providing technical services and branding advice to podcasters. In this interview he talks about the growth of podcasting and the importance of creating good audio quality.
Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the ... Lee Gibbons talks about how Podango plays in the space by offering a content distribution platform. He shares his vision on where the future of content delivery is going, and he predicts a future where all content, not just the “hits,” will be able to find an audience ... Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships with entrepreneurs given the blog’s unusual focus. The ... PodTech’s John Furrier talks with Joe Klein, the official voice of the Vloggies. Klein is the founder of The Podcast Voice Guys, one of the only companies that does voice-overs specifically for the Internet. Joe not only did the sound for the Vloggies — he also helped Irina produce ...
Click here for transcript.
Marketing Voices: Nielsen Buzzmetrics' Pete Blackshaw
Podango CEO Lee Gibbons on Building a Podcast Delivery Platform
Venture Capitalist's Success Using Social Media
Joe Klein at the Vloggies
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