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<link>http://www.podtech.net?v3</link>
<description>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</description>
<pubDate>Fri, 05 Sep 2008 07:01:23 +0000</pubDate>
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<itunes:summary>PodTech is a leading online video network featuring original technology and digital entertainment programming. PodTech's media platform allows professional content producers to deliver their content to millions of people who can easily find, share, and interact with it. For advertisers, PodTech offers unique, highly contextual ways to reach and measure target audiences through the fastest growing, most viral medium of online video. PodTech has over 40 clients including advertisers such as IBM, Intel, Hewlett Packard, Seagate, and Symantec. Founded in 2005, PodTech Network is based in Palo Alto, California, and is funded by US Venture Partners and Venrock Associates.</itunes:summary>
	
	

	<item>
		<title>The Reboot: Wii Smashes March Hardware Sales</title>
		<link>http://www.podtech.net/home/5111/the-reboot-wii-smashes-march-hardware-sales</link>
		<comments>http://www.podtech.net/home/5111/the-reboot-wii-smashes-march-hardware-sales#comments</comments>
		<pubDate>Fri, 25 Apr 2008 07:01:44 +0000</pubDate>
		<dc:creator>Rio Pesino</dc:creator>
		
		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[The Reboot]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[Digital Entertainment]]></category>

		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5111/the-reboot-wii-smashes-march-hardware-sales</guid>
		<description><![CDATA[The Nintendo Wii brawled its way to the top of the hardware sales list in March. It was the highest single-month unit sales of any platform outside the holiday timeframe, according to market research firm NPD Group. In this episode of The Reboot, host Rio Pesino breaks down the Wii sales numbers and other gaming [...]]]></description>
			<content:encoded><![CDATA[<p>The Nintendo Wii <a href="http://gamer.blorge.com/2008/04/18/npd-march-data-xbox-360-beats-ps3-wii-and-ds-smash- competition/">brawled its way to the top of the hardware sales list</a> in March. It was the <a href="http://www.gamedaily.com/articles/news/npd-nintendo-smashes-march-software-sales-skyrocket-63/ ">highest single-month unit sales</a> of any platform outside the holiday timeframe, according to market research firm <a href="http://npdgroup.com/corpServlet?nextpage=corp_welcome.html">NPD Group</a>. In this episode of <a href="http://www.rebootshow.com">The Reboot</a>, host <a href="http://www.myspace.com/rebootshow">Rio Pesino</a> breaks down the Wii sales numbers and other gaming news for the week, including Midway&#8217;s latest <a href="http://www.shacknews.com/onearticle.x/52303">Mortal Kombat game</a>, a <a href="http://www.gamespot.com/news/6189608.html?sid=6189608d=rss&#038;subj=6189608">delay of another Midway title</a> and <a href="http://www.shacknews.com/onearticle.x/52314">Pro Gamers in the Olympics</a>?</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Midway" rel="tag">Midway</a>, <a href="http://www.podtech.net/home/search/Mortal+Kombat" rel="tag"> Mortal Kombat</a>, <a href="http://www.podtech.net/home/search/Nintendo" rel="tag"> Nintendo</a>, <a href="http://www.podtech.net/home/search/NPD+Group" rel="tag"> NPD Group</a>, <a href="http://www.podtech.net/home/search/Olympics" rel="tag"> Olympics</a>, <a href="http://www.podtech.net/home/search/Pro+Gamers" rel="tag"> Pro Gamers</a>, <a href="http://www.podtech.net/home/search/Rio+Pesino" rel="tag"> Rio Pesino</a>, <a href="http://www.podtech.net/home/search/The+Reboot" rel="tag"> The Reboot</a>, <a href="http://www.podtech.net/home/search/TNA+iMPACT" rel="tag"> TNA iMPACT</a>, <a href="http://www.podtech.net/home/search/Wii" rel="tag"> Wii</a></p>
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	        <enclosure url="http://media1.podtech.net/media/2008/04/PID_013525/Podtech_REBOOT_EP22_ipod.mp4" length="12830760" type="video/mp4"/>

	<itunes:author>Rio Pesino</itunes:author>
<itunes:duration>02:47</itunes:duration>
<itunes:keywords>frontpage-episode, the-reboot, featured-episode, entertainment, gaming</itunes:keywords>
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	<item>
		<title>Voices of Shanghai: IDF 2008</title>
		<link>http://www.podtech.net/home/5084/voices-of-shanghai-idf-2008</link>
		<comments>http://www.podtech.net/home/5084/voices-of-shanghai-idf-2008#comments</comments>
		<pubDate>Wed, 09 Apr 2008 00:13:28 +0000</pubDate>
		<dc:creator>Jason Lopez</dc:creator>
		
		<category><![CDATA[Commissioned]]></category>

		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Control]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[Intel Developer Forum]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Intel]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5084/voices-of-shanghai-idf-2008</guid>
		<description><![CDATA[This year&#8217;s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is bound to have. Intel Senior Vice President and General Manager for the Digital Enterprise Group, [...]]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is bound to have. Intel Senior Vice President and General Manager for the Digital Enterprise Group, Pat Gelsinger, referred to Intel&#8217;s efforts broadly as &#8220;architecture for life.&#8221; If it sounds ambitious, it is.</p>
<p>The <a href="http://blogs.intel.com/technology/2008/04/idf_shanghai_photo_slideshow.php">speed of change</a> in the software world is daunting. In his own keynote, SVP and General Manager of the Ultra Mobility Group at Intel, Anand Chandrasekher, noted that everyone is trying to &#8220;unleash the Internet, unwire it, and make it go mobile.&#8221; Again, the words sound almost obvious, like common sense. They&#8217;re not.</p>
<p>It&#8217;s true that Intel specializes in bringing incredible advancements to technology on a tick-tock product development schedule that allows industries to grow and thrive. You can see in the matter of weeks and months that Intel&#8217;s efforts go from being <a href="http://gizmodo.com/359995/intel-planning-6+core-dunnington-microprocessor">rumor</a> to being confirmed technological advances (like the <a href="http://www.engadget.com/2008/02/25/intels-6-core-xeon-and-nehalem-cpu-info-leaked/">recent Dunnington</a> news) that the world is watching itself change in real time. It&#8217;s true that a lot of time at IDF in Shanghai was devoted to presentations on specific technologies, platforms and products.</p>
<p>We heard a lot more about <a href="http://techgage.com/news/intel_demos_32ghz_nehalem_at_shanghai_idf">Nehalem</a>, about visual computing, about multithreaded CPUs (And just for fun, compare this detailed look at <a href="http://www.intel.com/pressroom/archive/releases/20080317fact.htm?cid=rss-90004-c1-199710">Intel&#8217;s sometimes-inscrutable codenames</a> with a <a href="http://tewalkerjr.com/blog/?p=1105">detailed look at those same codenames</a>, from a slightly different perspective). Keynotes from Gelsinger and Chandrasekher, along with Software and Solutions Group General Manager and Intel Vice President Renee James and Intel&#8217;s <a href="http://techresearch.intel.com/articles/Exploratory/1427.htm">Andrew Chien</a> helped to clarify just how much more mobile our technology will allow us to be.</p>
<p>But always in the backdrop was Shanghai. In this video podcast, Jason Lopez connects the dots between Intel&#8217;s efforts to push technology past its limits and Shanghai&#8217;s amazing journey to pass its own.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/IDF" rel="tag">IDF</a>, <a href="http://www.podtech.net/home/search/Shanghai" rel="tag">Shanghai</a>, <a href="http://www.podtech.net/home/search/Intel+developers" rel="tag">Intel developers</a>, <a href="http://www.podtech.net/home/search/Pat+Gelsinger" rel="tag">Pat Gelsinger</a>, <a href="http://www.podtech.net/home/search/architecture+for+life" rel="tag">architecture for life</a>, <a href="http://www.podtech.net/home/search/Anand+Chandrasekher" rel="tag">Anand Chandrasekher</a>, <a href="http://www.podtech.net/home/search/unleash+the+Internet" rel="tag">unleash the Internet</a>, <a href="http://www.podtech.net/home/search/Dunnington" rel="tag">Dunnington</a>, <a href="http://www.podtech.net/home/search/Nehalem" rel="tag">Nehalem</a>, <a href="http://www.podtech.net/home/search/visual+computing" rel="tag">visual computing</a>, <a href="http://www.podtech.net/home/search/multithreaded+CPUs" rel="tag">multithreaded CPUs</a>, <a href="http://www.podtech.net/home/search/Renee+James" rel="tag">Renee James</a>, <a href="http://www.podtech.net/home/search/Andrew+Chien" rel="tag">Andrew Chien</a>, <a href="http://www.podtech.net/home/search/Jason+Lopez" rel="tag">Jason Lopez</a>, <a href="http://www.podtech.net/home/search/IDF2008" rel="tag">IDF2008</a>, <a href="http://www.podtech.net/home/search/Silverthorne" rel="tag"> Silverthorne</a>, <a href="http://www.podtech.net/home/search/Intel+Atom" rel="tag"> Intel Atom</a>, <a href="http://www.podtech.net/home/search/mobile+Internet+device" rel="tag"> mobile Internet device</a>, <a href="http://www.podtech.net/home/search/Nehalem" rel="tag"> Nehalem</a>, <a href="http://www.podtech.net/home/search/Dunnington" rel="tag"> Dunnington</a>, <a href="http://www.podtech.net/home/search/Multithreading" rel="tag"> Multithreading</a>, <a href="http://www.podtech.net/home/search/virtualization" rel="tag"> virtualization</a>, <a href="http://www.podtech.net/home/search/high+performance+computing" rel="tag"> high performance computing</a>, <a href="http://www.podtech.net/home/search/wireless+technology" rel="tag"> wireless technology</a>, <a href="http://www.podtech.net/home/search/Centrino" rel="tag"> Centrino</a>, <a href="http://www.podtech.net/home/search/WiMax" rel="tag"> WiMax</a>, <a href="http://www.podtech.net/home/search/45nm" rel="tag"> 45nm</a>, <a href="http://www.podtech.net/home/search/32nm" rel="tag"> 32nm</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/04/PID_013512/Podtech_IDF_SHANGHAI_SLIDESHOW_ipod.mp4" length="37460555" type="video/mp4"/>

	<itunes:author>Jason Lopez</itunes:author>
<itunes:duration>09:18</itunes:duration>
<itunes:keywords>commissioned, frontpage-episode, control, featured-episode, intel-developer-forum, corporate, intel</itunes:keywords>
	</item>
	
	

	<item>
		<title>Brand Engagement = Social Media + Storytelling</title>
		<link>http://www.podtech.net/home/5083/brand-engagement-social-media-storytelling-2</link>
		<comments>http://www.podtech.net/home/5083/brand-engagement-social-media-storytelling-2#comments</comments>
		<pubDate>Wed, 09 Apr 2008 00:02:54 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[Driving Brand Engagement Through Social Media]]></category>

		<category><![CDATA[About PodTech]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5083/brand-engagement-social-media-storytelling-2</guid>
		<description><![CDATA[The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building [...]]]></description>
			<content:encoded><![CDATA[<p>The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It&#8217;s also going to save you money. But how?</p>
<p>In this video podcast, Marketing Voices&#8217; Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences&#8217; engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand&#8217;s voice to your audiences, and bring those audiences back to your brand?</p>
<p>Tags: <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/syndication" rel="tag"> syndication</a>, <a href="http://www.podtech.net/home/search/rss" rel="tag"> rss</a>, <a href="http://www.podtech.net/home/search/Marketing+Voices" rel="tag"> Marketing Voices</a>, <a href="http://www.podtech.net/home/search/Jennifer+Jones" rel="tag"> Jennifer Jones</a>, <a href="http://www.podtech.net/home/search/PodTech" rel="tag"> PodTech</a>, <a href="http://www.podtech.net/home/search/brand+engagement" rel="tag"> brand engagement</a>, <a href="http://www.podtech.net/home/search/corporate+messaging" rel="tag"> corporate messaging</a>, <a href="http://www.podtech.net/home/search/conversation" rel="tag"> conversation</a>, <a href="http://www.podtech.net/home/search/blogosphere" rel="tag"> blogosphere</a>, <a href="http://www.podtech.net/home/search/blogs" rel="tag"> blogs</a>, <a href="http://www.podtech.net/home/search/engagement" rel="tag"> engagement</a>, <a href="http://www.podtech.net/home/search/community" rel="tag"> community</a>, <a href="http://www.podtech.net/home/search/marketing+mix" rel="tag"> marketing mix</a>, <a href="http://www.podtech.net/home/search/incremental+audience" rel="tag"> incremental audience</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/03/PID_013457/Podtech_Video_Brochure_2008_ipod.mp4" length="39600402" type="video/mp4"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>05:51</itunes:duration>
<itunes:keywords>driving-brand-engagement-through-social-media, about-podtech</itunes:keywords>
	</item>
	
	

	<item>
		<title>Brand Engagement = Social Media + Storytelling</title>
		<link>http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling</link>
		<comments>http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling#comments</comments>
		<pubDate>Mon, 17 Mar 2008 21:30:00 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[Driving Brand Engagement Through Social Media]]></category>

		<category><![CDATA[About PodTech]]></category>

		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5018/brand-engagement-social-media-storytelling</guid>
		<description><![CDATA[The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building [...]]]></description>
			<content:encoded><![CDATA[<p>The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It&#8217;s also going to save you money. But how?</p>
<p>In this video podcast, Marketing Voices&#8217; Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences&#8217; engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand&#8217;s voice to your audiences, and bring those audiences back to your brand?</p>
<p>Tags: <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/syndication" rel="tag"> syndication</a>, <a href="http://www.podtech.net/home/search/rss" rel="tag"> rss</a>, <a href="http://www.podtech.net/home/search/Marketing+Voices" rel="tag"> Marketing Voices</a>, <a href="http://www.podtech.net/home/search/Jennifer+Jones" rel="tag"> Jennifer Jones</a>, <a href="http://www.podtech.net/home/search/PodTech" rel="tag"> PodTech</a>, <a href="http://www.podtech.net/home/search/brand+engagement" rel="tag"> brand engagement</a>, <a href="http://www.podtech.net/home/search/corporate+messaging" rel="tag"> corporate messaging</a>, <a href="http://www.podtech.net/home/search/conversation" rel="tag"> conversation</a>, <a href="http://www.podtech.net/home/search/blogosphere" rel="tag"> blogosphere</a>, <a href="http://www.podtech.net/home/search/blogs" rel="tag"> blogs</a>, <a href="http://www.podtech.net/home/search/engagement" rel="tag"> engagement</a>, <a href="http://www.podtech.net/home/search/community" rel="tag"> community</a>, <a href="http://www.podtech.net/home/search/marketing+mix" rel="tag"> marketing mix</a>, <a href="http://www.podtech.net/home/search/incremental+audience" rel="tag"> incremental audience</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/03/PID_013457/Podtech_Video_Brochure_2008_ipod.mp4" length="39600402" type="video/mp4"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>05:51</itunes:duration>
<itunes:keywords>driving-brand-engagement-through-social-media, about-podtech, frontpage-episode, featured-episode, podtech</itunes:keywords>
	</item>
	
	

	<item>
		<title>Social Video Marketing: Save Money, Build Engagement</title>
		<link>http://www.podtech.net/home/5017/social-video-marketing-save-money-build-engagement</link>
		<comments>http://www.podtech.net/home/5017/social-video-marketing-save-money-build-engagement#comments</comments>
		<pubDate>Mon, 17 Mar 2008 21:24:16 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[Trailers]]></category>

		<category><![CDATA[About PodTech]]></category>

		<category><![CDATA[PodTech]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/5017/social-video-marketing-save-money-build-engagement</guid>
		<description><![CDATA[The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building [...]]]></description>
			<content:encoded><![CDATA[<p>The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It&#8217;s also going to save you money. But how?</p>
<p>Find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences&#8217; engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand&#8217;s voice to your audiences, and bring those audiences back to your brand?</p>
<p>Tags: <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/syndication" rel="tag"> syndication</a>, <a href="http://www.podtech.net/home/search/rss" rel="tag"> rss</a>, <a href="http://www.podtech.net/home/search/Marketing+Voices" rel="tag"> Marketing Voices</a>, <a href="http://www.podtech.net/home/search/Jennifer+Jones" rel="tag"> Jennifer Jones</a>, <a href="http://www.podtech.net/home/search/PodTech" rel="tag"> PodTech</a>, <a href="http://www.podtech.net/home/search/brand+engagement" rel="tag"> brand engagement</a>, <a href="http://www.podtech.net/home/search/corporate+messaging" rel="tag"> corporate messaging</a>, <a href="http://www.podtech.net/home/search/conversation" rel="tag"> conversation</a>, <a href="http://www.podtech.net/home/search/blogosphere" rel="tag"> blogosphere</a>, <a href="http://www.podtech.net/home/search/blogs" rel="tag"> blogs</a>, <a href="http://www.podtech.net/home/search/engagement" rel="tag"> engagement</a>, <a href="http://www.podtech.net/home/search/community" rel="tag"> community</a>, <a href="http://www.podtech.net/home/search/marketing+mix" rel="tag"> marketing mix</a>, <a href="http://www.podtech.net/home/search/incremental+audience" rel="tag"> incremental audience</a></p>
]]></content:encoded>
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	        <enclosure url="http://media1.podtech.net/media/2008/03/PID_013458/Podtech_Video_Trailer_2008_ipod.mp4" length="2976414" type="video/mp4"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>00:27</itunes:duration>
<itunes:keywords>trailers, about-podtech, podtech</itunes:keywords>
	</item>
	
	

	<item>
		<title>The Reboot: The Death of the Xbox 360 HD-DVD Player</title>
		<link>http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player</link>
		<comments>http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player#comments</comments>
		<pubDate>Fri, 29 Feb 2008 17:28:02 +0000</pubDate>
		<dc:creator>Rio Pesino</dc:creator>
		
		<category><![CDATA[The Reboot]]></category>

		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Digital Entertainment]]></category>

		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player</guid>
		<description><![CDATA[Microsoft has officially discontinued production of its Xbox 360 external HD-DVD player. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony&#8217;s Blu-Ray. Video game juggernaut Electronic Arts wants to take over Take-Two Interactive and Sony&#8217;s Phil Harrison calls it [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft has officially discontinued production of its <a href="http://dvice.com/archives/2008/02/shift_hd_dvd_is.php">Xbox 360 external HD-DVD player</a>. The decision comes days after consumer electronics giant Toshiba announced that it will no longer produce HD-DVD products, essentially ending the HD-format war with Sony&#8217;s Blu-Ray. Video game juggernaut Electronic Arts wants to take over <a href="http://www.marketwatch.com/news/story/take-two-filing-says-other-bidders/story.aspx?guid=%7BE632F1AE%2D72C0%2D431A%2D8600%2D0F3F53AA6AE5%7D&#038;siteid=rss">Take-Two Interactive</a> and Sony&#8217;s <a href="http://www.intechnews.com/2008/02/26/phil-harrison-out-at-sony-2/">Phil Harrison calls it quits</a>. Those stories and more on this episode of <a href="http://www.rebootshow.com">The Reboot</a> with <a href="http://www.myspace.com/rebootshow">Rio Pesino</a>.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Microsoft" rel="tag">Microsoft</a>, <a href="http://www.podtech.net/home/search/Xbox+360" rel="tag"> Xbox 360</a>, <a href="http://www.podtech.net/home/search/HD-DVD" rel="tag"> HD-DVD</a>, <a href="http://www.podtech.net/home/search/Sony+Blu-Ray" rel="tag"> Sony Blu-Ray</a>, <a href="http://www.podtech.net/home/search/Electronic+Arts" rel="tag"> Electronic Arts</a>, <a href="http://www.podtech.net/home/search/Take-Two+Interactive" rel="tag"> Take-Two Interactive</a>, <a href="http://www.podtech.net/home/search/Phil+Harrison" rel="tag"> Phil Harrison</a>, <a href="http://www.podtech.net/home/search/The+Reboot" rel="tag"> The Reboot</a>, <a href="http://www.podtech.net/home/search/Rio+Pesino" rel="tag"> Rio Pesino</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4943/the-reboot-the-death-of-the-xbox-360-hd-dvd-player/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2008/02/PID_013390/Podtech_The_Reboot_Wrap_HDDVD_ipod.mp4" length="14804630" type="video/mp4"/>

	<itunes:author>Rio Pesino</itunes:author>
<itunes:duration>03:09</itunes:duration>
<itunes:keywords>the-reboot, frontpage-episode, featured-episode, podtech, entertainment, gaming</itunes:keywords>
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	<item>
		<title>A new &#8220;Fav.or.it&#8221; RSS reader</title>
		<link>http://www.podtech.net/home/4776/a-new-favorit-rss-reader</link>
		<comments>http://www.podtech.net/home/4776/a-new-favorit-rss-reader#comments</comments>
		<pubDate>Mon, 24 Dec 2007 08:01:42 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4776/a-new-favorit-rss-reader</guid>
		<description><![CDATA[Fav.or.it&#8217;s founder, Nick Halstead, introduced me with a challenge: he thought he could get me to switch my RSS reader. He then proceeded to impress me with his system.
Tags: Fav.or.it, Nick Halstead]]></description>
			<content:encoded><![CDATA[<p><a href="http://fav.or.it">Fav.or.it</a>&#8217;s founder, Nick Halstead, introduced me with a challenge: he thought he could get me to switch my RSS reader. He then proceeded to impress me with his system.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Fav.or.it" rel="tag">Fav.or.it</a>, <a href="http://www.podtech.net/home/search/Nick+Halstead" rel="tag">Nick Halstead</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4776/a-new-favorit-rss-reader/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/12/PID_013232/Podtech_Favorit_ipod.mp4" length="43232117" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>11:27</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow</itunes:keywords>
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	<item>
		<title>Everything Marketers Need To Know About RSS</title>
		<link>http://www.podtech.net/home/4744/everything-marketers-need-to-know-about-rss</link>
		<comments>http://www.podtech.net/home/4744/everything-marketers-need-to-know-about-rss#comments</comments>
		<pubDate>Mon, 17 Dec 2007 04:45:30 +0000</pubDate>
		<dc:creator>Jennifer Jones</dc:creator>
		
		<category><![CDATA[FrontPage Episode]]></category>

		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Marketing Voices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4744/everything-marketers-need-to-know-about-rss</guid>
		<description><![CDATA[Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success. 
Tags: Mark Carlson,  Jennifer Jones,  [...]]]></description>
			<content:encoded><![CDATA[<p>Mark Carlson, CEO of <a href="http://www.simplefeed.com/">SimpleFeed</a>, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success. </p>
<p>Tags: <a href="http://www.podtech.net/home/search/Mark+Carlson" rel="tag">Mark Carlson</a>, <a href="http://www.podtech.net/home/search/Jennifer+Jones" rel="tag"> Jennifer Jones</a>, <a href="http://www.podtech.net/home/search/Marketing+Voices" rel="tag"> Marketing Voices</a>, <a href="http://www.podtech.net/home/search/RSS" rel="tag"> RSS</a>, <a href="http://www.podtech.net/home/search/SimpleFeed" rel="tag"> SimpleFeed</a>, <a href="http://www.podtech.net/home/search/social+media" rel="tag"> social media</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4744/everything-marketers-need-to-know-about-rss/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/12/PID_013204/Podtech_Marketing_Voices__Interview_wi.mp3" length="8347100" type="audio/mpeg"/>

	<itunes:author>Jennifer Jones</itunes:author>
<itunes:duration>08:42</itunes:duration>
<itunes:keywords>frontpage-episode, featured-episode, podtech, social-media, marketing-voices</itunes:keywords>
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	<item>
		<title>NewsGator moves to the Enterprise</title>
		<link>http://www.podtech.net/home/4489/newsgator-moves-to-the-enterprise</link>
		<comments>http://www.podtech.net/home/4489/newsgator-moves-to-the-enterprise#comments</comments>
		<pubDate>Thu, 01 Nov 2007 07:01:18 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[Featured Episode]]></category>

		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4489/newsgator-moves-to-the-enterprise</guid>
		<description><![CDATA[NewsGator is one of the best news aggregators out there (a place to subscribe to RSS feeds). In this interview with Dave Keller, general manager, and Chris Echelmeier, enterprise sales rep, you&#8217;ll hear why NewsGator is making big moves into large corporations and how its synchronization system is helping both corporate employees as well as [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.newsgator.com">NewsGator</a> is one of the best news aggregators out there (a place to subscribe to RSS feeds). In this interview with Dave Keller, general manager, and Chris Echelmeier, enterprise sales rep, you&#8217;ll hear why NewsGator is making big moves into large corporations and how its synchronization system is helping both corporate employees as well as everyday people make better use of their news feeds.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/NewsGator" rel="tag">NewsGator</a>, <a href="http://www.podtech.net/home/search/news+aggregators" rel="tag">news aggregators</a>, <a href="http://www.podtech.net/home/search/Dave+Keller" rel="tag">Dave Keller</a>, <a href="http://www.podtech.net/home/search/Chris+Echelmeier" rel="tag">Chris Echelmeier</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4489/newsgator-moves-to-the-enterprise/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/10/PID_012945/Podtech_NewsGator_int_ipod.mp4" length="83128509" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>21:19</itunes:duration>
<itunes:keywords>featured-episode, podtech, tech, scobleshow</itunes:keywords>
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	<item>
		<title>Bloglines makes reading feeds more fun</title>
		<link>http://www.podtech.net/home/4477/bloglines-makes-reading-feeds-more-fun</link>
		<comments>http://www.podtech.net/home/4477/bloglines-makes-reading-feeds-more-fun#comments</comments>
		<pubDate>Wed, 31 Oct 2007 07:01:25 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/4477/bloglines-makes-reading-feeds-more-fun</guid>
		<description><![CDATA[Eric Engleman, general manager of Bloglines (a very popular RSS feed reader) shows me the hot new features in Bloglines and how they are working to make reading feeds more productive and more fun.
Tags: Eric Engleman, Bloglines]]></description>
			<content:encoded><![CDATA[<p>Eric Engleman, general manager of <a href="http://www.bloglines.com">Bloglines</a> (a very popular RSS feed reader) shows me the hot new features in Bloglines and how they are working to make reading feeds more productive and more fun.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Eric+Engleman" rel="tag">Eric Engleman</a>, <a href="http://www.podtech.net/home/search/Bloglines" rel="tag">Bloglines</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/4477/bloglines-makes-reading-feeds-more-fun/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/10/PID_012931/Podtech_BlogLines_ipod.mp4" length="59501480" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>15:17</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow</itunes:keywords>
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	<item>
		<title>RSS: Making It Work Best For Marketers</title>
		<link>http://www.podtech.net/home/3914/rss-making-it-work-best-for-marketers</link>
		<comments>http://www.podtech.net/home/3914/rss-making-it-work-best-for-marketers#comments</comments>
		<pubDate>Mon, 20 Aug 2007 04:47:42 +0000</pubDate>
		<dc:creator>Jennifer Jones</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Marketing Voices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3914/rss-making-it-work-best-for-marketers</guid>
		<description><![CDATA[Really Simple Syndication (RSS) is today&#8217;s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo&#8217;s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix [...]]]></description>
			<content:encoded><![CDATA[<p>Really Simple Syndication (RSS) is today&#8217;s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.</p>
<p><a href="http://www.gamingandtech.com/">Robyn Tippins</a>, Yahoo&#8217;s community manager for MyBlogLog tells <a href="http://www.jenniferjones.com">Jennifer Jones</a> just how to make RSS work best.</p>
<p>Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Really+Simple+Syndication" rel="tag">Really Simple Syndication</a>, <a href="http://www.podtech.net/home/search/RSS" rel="tag">RSS</a>, <a href="http://www.podtech.net/home/search/Robyn+Tippins" rel="tag">Robyn Tippins</a>, <a href="http://www.podtech.net/home/search/MyBlogLog" rel="tag">MyBlogLog</a>, <a href="http://www.podtech.net/home/search/Jennifer+Jones" rel="tag">Jennifer Jones</a>, <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3914/rss-making-it-work-best-for-marketers/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/08/PID_012224/Podtech_Marketing_Voices_Robin_Tippins.mp3" length="11900531" type="audio/mpeg"/>

	<itunes:author>Jennifer Jones</itunes:author>
<itunes:duration>12:09</itunes:duration>
<itunes:keywords>podtech, social-media, marketing-voices</itunes:keywords>
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	<item>
		<title>Michael Farnum on security blogs</title>
		<link>http://www.podtech.net/home/3603/michael-farnum-on-security-blogs</link>
		<comments>http://www.podtech.net/home/3603/michael-farnum-on-security-blogs#comments</comments>
		<pubDate>Tue, 17 Jul 2007 17:44:54 +0000</pubDate>
		<dc:creator>Martin McKeay</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[The Security Show]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3603/michael-farnum-on-security-blogs</guid>
		<description><![CDATA[In May, I caught up with Michael Farnum at the Texas Regional Infrastructure Security Conference in Austin, Texas. Michael is a fellow blogger and writer for Computerworld, who gave a presentation on the importance of reading blogs to secuity professionals today. Even in a high-tech career like computer security, there are still too many people [...]]]></description>
			<content:encoded><![CDATA[<p>In May, I caught up with Michael Farnum at the <a href="http://www.trisc.org">Texas Regional Infrastructure Security Conference</a> in Austin, Texas. Michael is a <a href="http://infosecplace.com/blog">fellow blogger</a> and writer for <a href="http://www.computerworld.com/blogs/farnum">Computerworld</a>, who gave a presentation on the importance of reading blogs to secuity professionals today. Even in a high-tech career like computer security, there are still too many people who give a blank stare when you mention terms like &#8220;RSS feed&#8221; or &#8220;newsreader.&#8221;</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Michael+Farnum" rel="tag">Michael Farnum</a>, <a href="http://www.podtech.net/home/search/Texas+Regional+Infrastructure+Security+Conference" rel="tag">Texas Regional Infrastructure Security Conference</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3603/michael-farnum-on-security-blogs/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/07/PID_011915/Podtech_Security_Show_Michael_Farnum_ipod.mp4" length="22789755" type="video/mp4"/>

	<itunes:author>Martin McKeay</itunes:author>
<itunes:duration>05:55</itunes:duration>
<itunes:keywords>podtech, tech, the-security-show</itunes:keywords>
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	<item>
		<title>Getting Social with BEA</title>
		<link>http://www.podtech.net/home/3281/getting-social-with-bea</link>
		<comments>http://www.podtech.net/home/3281/getting-social-with-bea#comments</comments>
		<pubDate>Sat, 09 Jun 2007 20:18:16 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3281/getting-social-with-bea</guid>
		<description><![CDATA[You&#8217;ve probably used BEA&#8217;s technology and not even known it. For instance, if you check your bank accounts online, most likely you&#8217;ve used a BEA system. I wanted to learn more about what BEA is doing, so I headed to Atlanta for the BEA Participate conference. There I met Jay Simons, Senior Director Product Marketing [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;ve probably used <a href="http://www.bea.com/framework.jsp?CNT=index.jsp&#038;FP=/content/products/aqualogic/pages/">BEA&#8217;s technology</a> and not even known it. For instance, if you check your bank accounts online, most likely you&#8217;ve used a BEA system. I wanted to learn more about what BEA is doing, so I headed to Atlanta for the BEA Participate conference. There I met Jay Simons, Senior Director Product Marketing at BEA Systems, and Adrian McDermott, Vice President of Engineering at BEA. They take me through their latest social media initiatives. Whoa, bringing RSS feeds, searching Technorati, what&#8217;s up at BEA? We see BEA AquaLogic Pages, which lets enterprises get all the latest social stuff including wikis, blogs, and more.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/BEA" rel="tag">BEA</a>, <a href="http://www.podtech.net/home/search/Jay+Simons" rel="tag">Jay Simons</a>, <a href="http://www.podtech.net/home/search/Adrian+McDermott" rel="tag">Adrian McDermott</a>, <a href="http://www.podtech.net/home/search/social+media" rel="tag">social media</a>, <a href="http://www.podtech.net/home/search/Technorati" rel="tag">Technorati</a>, <a href="http://www.podtech.net/home/search/AquaLogic" rel="tag">AquaLogic</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3281/getting-social-with-bea/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/06/PID_011559/Podtech_BEA_jay_wiki_ipod.mp4" length="94745677" type="video/mpeg"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>24:24</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow</itunes:keywords>
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	<item>
		<title>Silicon Valley Minute: Nooked</title>
		<link>http://www.podtech.net/home/3128/silicon-valley-minute-nooked</link>
		<comments>http://www.podtech.net/home/3128/silicon-valley-minute-nooked#comments</comments>
		<pubDate>Wed, 23 May 2007 23:26:41 +0000</pubDate>
		<dc:creator>Tom Foremski</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3128/silicon-valley-minute-nooked</guid>
		<description><![CDATA[Fergus Burns is the CEO and founder of Nooked, an Irish RSS company that is coming out with Real Simple Shopping, a way to use RSS to sell products and services.
Tags: Fergus Burns, Nooked, RSS, Real Simple Shopping]]></description>
			<content:encoded><![CDATA[<p>Fergus Burns is the CEO and founder of <a href="http://www.nooked.com/">Nooked</a>, an Irish RSS company that is coming out with Real Simple Shopping, a way to use RSS to sell products and services.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Fergus+Burns" rel="tag">Fergus Burns</a>, <a href="http://www.podtech.net/home/search/Nooked" rel="tag">Nooked</a>, <a href="http://www.podtech.net/home/search/RSS" rel="tag">RSS</a>, <a href="http://www.podtech.net/home/search/Real+Simple+Shopping" rel="tag">Real Simple Shopping</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3128/silicon-valley-minute-nooked/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/05/PID_011378/Podtech_SiliconValleyMinute_Nooked_ipod.mp4" length="866639" type="video/mp4"/>

	<itunes:author>Tom Foremski</itunes:author>
<itunes:duration>00:24</itunes:duration>
<itunes:keywords>podtech, tech</itunes:keywords>
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	<item>
		<title>Talking about RSS Advertising with Pheedo</title>
		<link>http://www.podtech.net/home/3041/talking-about-rss-advertising-with-pheedo</link>
		<comments>http://www.podtech.net/home/3041/talking-about-rss-advertising-with-pheedo#comments</comments>
		<pubDate>Tue, 15 May 2007 19:20:54 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3041/talking-about-rss-advertising-with-pheedo</guid>
		<description><![CDATA[Pheedo&#8217;s founder and VP of marketing, Bill Flitter, came over to PodTech to talk with me about advertising in RSS feeds, among other things happening in the blogging industry.
Tags: Pheedo, Bill Flitter, RSS feeds, blogging]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pheedo.com">Pheedo</a>&#8217;s founder and VP of marketing, Bill Flitter, came over to PodTech to talk with me about advertising in RSS feeds, among other things happening in the blogging industry.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Pheedo" rel="tag">Pheedo</a>, <a href="http://www.podtech.net/home/search/Bill+Flitter" rel="tag">Bill Flitter</a>, <a href="http://www.podtech.net/home/search/RSS+feeds" rel="tag">RSS feeds</a>, <a href="http://www.podtech.net/home/search/blogging" rel="tag">blogging</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3041/talking-about-rss-advertising-with-pheedo/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/05/PID_011265/Podtech_Pheedo_ipod.mp4" length="111554497" type="video/mp4"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>28:29</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow</itunes:keywords>
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	<item>
		<title>LunchMeet: Inside Roxio Labs</title>
		<link>http://www.podtech.net/home/3004/lunchmeet-inside-roxio-labs</link>
		<comments>http://www.podtech.net/home/3004/lunchmeet-inside-roxio-labs#comments</comments>
		<pubDate>Fri, 11 May 2007 23:06:28 +0000</pubDate>
		<dc:creator>Eddie Codel</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[LunchMeet]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/3004/lunchmeet-inside-roxio-labs</guid>
		<description><![CDATA[I caught up with Sean Penn (no, not the actor), vice president of Roxio Labs, at a recent promotional event at the House of Shields in San Francisco. Roxio Labs is Roxio&#8217;s sandbox for new beta software, previews and freeware. Sean shows me two products from the lab, MediaTickler and Roxio Buzz. MediaTickler is a [...]]]></description>
			<content:encoded><![CDATA[<p>I caught up with Sean Penn (no, not the actor), vice president of <a href="http://www.roxio.com/enu/solutions/roxiolabs/default.html">Roxio Labs</a>, at a recent promotional event at the <a href="http://houseofshields.com/">House of Shields</a> in San Francisco. Roxio Labs is Roxio&#8217;s sandbox for new beta software, previews and freeware. Sean shows me two products from the lab, <a href="http://www.roxio.com/enu/solutions/roxiolabs/products/mediaticker/default.html">MediaTickler</a> and <a href="http://www.roxio.com/enu/solutions/roxiolabs/products/buzz/default.html">Roxio Buzz</a>. MediaTickler is a Windows desktop background application that displays a running live stream of photos via RSS feeds. Roxio Buzz is a simple non-destructive video editing application for Windows that integrates seemlessly with online video-sharing sites.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Sean+Penn" rel="tag">Sean Penn</a>, <a href="http://www.podtech.net/home/search/Roxio+Labs" rel="tag">Roxio Labs</a>, <a href="http://www.podtech.net/home/search/MediaTickler" rel="tag">MediaTickler</a>, <a href="http://www.podtech.net/home/search/Roxio+Buzz" rel="tag">Roxio Buzz</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/3004/lunchmeet-inside-roxio-labs/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/05/PID_011226/Podtech_LM45_RoxioLabs_ipod.mp4" length="36607169" type="video/mp4"/>

	<itunes:author>Eddie Codel</itunes:author>
<itunes:duration>09:24</itunes:duration>
<itunes:keywords>podtech, tech, lunchmeet</itunes:keywords>
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	<item>
		<title>Blogging Evangelism Advice From Guy Kawasaki</title>
		<link>http://www.podtech.net/home/2871/blogging-evangelism-advice-from-guy-kawasaki</link>
		<comments>http://www.podtech.net/home/2871/blogging-evangelism-advice-from-guy-kawasaki#comments</comments>
		<pubDate>Mon, 30 Apr 2007 05:05:55 +0000</pubDate>
		<dc:creator>Jennifer Jones</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Marketing Voices]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2871/blogging-evangelism-advice-from-guy-kawasaki</guid>
		<description><![CDATA[Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices&#8217;s Jennifer Jones  and notes that he spends 2-3 hours a day blogging. He also [...]]]></description>
			<content:encoded><![CDATA[<p>Well-known blogger, marketer and venture capitalist <a href="http://www.guykawasaki.com">Guy Kawasaki</a>, gives tips on how to write a great blog and discusses how he became ranked as <a href="http://blog.guykawasaki.com/">blogger number 24</a> on Technorati. Speaking from his home in California, he meets with Marketing Voices&#8217;s Jennifer Jones  and notes that he spends 2-3 hours a day blogging. He also goads <a href="http://scobleizer.com/">Robert Scoble</a> (he&#8217;s now ranked above Scoble on Technorati). Although he doesn&#8217;t actually read any blogs, he says he uses his RSS feed religiously to capture unique blogger fodder.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/venture+capitalist" rel="tag">venture capitalist</a>, <a href="http://www.podtech.net/home/search/Guy+Kawasaki" rel="tag">Guy Kawasaki</a>, <a href="http://www.podtech.net/home/search/Technorati" rel="tag">Technorati</a>, <a href="http://www.podtech.net/home/search/Robert+Scoble" rel="tag">Robert Scoble</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2871/blogging-evangelism-advice-from-guy-kawasaki/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_011099/Podtech_JJMV_Guy_Kawasaki_1b_ipod.mp4" length="57522825" type="video/mpeg"/>

	<itunes:author>Jennifer Jones</itunes:author>
<itunes:duration>15:14</itunes:duration>
<itunes:keywords>podtech, social-media, marketing-voices</itunes:keywords>
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	<item>
		<title>LunchMeet: Media Slideshows with SplashCast</title>
		<link>http://www.podtech.net/home/2820/lunchmeet-media-slideshows-with-splashcast</link>
		<comments>http://www.podtech.net/home/2820/lunchmeet-media-slideshows-with-splashcast#comments</comments>
		<pubDate>Wed, 25 Apr 2007 23:19:23 +0000</pubDate>
		<dc:creator>Eddie Codel</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[LunchMeet]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2820/lunchmeet-media-slideshows-with-splashcast</guid>
		<description><![CDATA[To the average Web surfer, SplashCast is an embedded multimedia slideshow viewer. To a publisher, SplashCast is a distribution platform for pushing out audio, video, photos, PowerPoint, PDF documents and RSS feeds to blogs and other websites. At the recent Podcast Hotel, I caught up with Alex Williams, director of community development, and Marshall Kirkpatrick, [...]]]></description>
			<content:encoded><![CDATA[<p>To the average Web surfer, <a href="http://splashcastmedia.com/">SplashCast</a> is an embedded multimedia slideshow viewer. To a publisher, SplashCast is a distribution platform for pushing out audio, video, photos, PowerPoint, PDF documents and RSS feeds to blogs and other websites. At the recent <a href="http://podcasthotel.com/">Podcast Hotel</a>, I caught up with Alex Williams, director of community development, and Marshall Kirkpatrick, director of content for SplashCast. Alex and Marshall describe how SplashCast shows and channels are put together and then show us the results in a blog.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/SplashCast" rel="tag">SplashCast</a>, <a href="http://www.podtech.net/home/search/Podcast+Hotel" rel="tag">Podcast Hotel</a>, <a href="http://www.podtech.net/home/search/Alex+Williams" rel="tag">Alex Williams</a>, <a href="http://www.podtech.net/home/search/Marshall+Kirkpatrick" rel="tag">Marshall Kirkpatrick</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2820/lunchmeet-media-slideshows-with-splashcast/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/04/PID_011039/Podtech_LM40_Splashcast_ipod.mp4" length="54150722" type="video/mp4"/>

	<itunes:author>Eddie Codel</itunes:author>
<itunes:duration>13:54</itunes:duration>
<itunes:keywords>podtech, tech, lunchmeet</itunes:keywords>
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	<item>
		<title>LunchMeet: Collect and Share Videos with VodPod</title>
		<link>http://www.podtech.net/home/2533/lunchmeet-collect-and-share-videos-with-vodpod</link>
		<comments>http://www.podtech.net/home/2533/lunchmeet-collect-and-share-videos-with-vodpod#comments</comments>
		<pubDate>Mon, 26 Mar 2007 18:43:52 +0000</pubDate>
		<dc:creator>Eddie Codel</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[LunchMeet]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2533/lunchmeet-collect-and-share-videos-with-vodpod</guid>
		<description><![CDATA[I recently sat down with VodPod CEO Mark Hall at his San Francisco office. VodPod is an interesting video aggregation and sharing service that works by building &#8216;pods&#8217; of videos by using the sharing embed code of popular video hosting sites. These pods can then appear as sidebar widgets on blogs. VodPod just launched some [...]]]></description>
			<content:encoded><![CDATA[<p>I recently sat down with <a href="http://vodpod.com">VodPod</a> CEO Mark Hall at his San Francisco office. VodPod is an interesting video aggregation and sharing service that works by building &#8216;pods&#8217; of videos by using the sharing embed code of popular video hosting sites. These pods can then appear as sidebar widgets on blogs. VodPod just launched some new features around RSS feeds, including the ability to follow any video series by entering it&#8217;s feed URL. Very intuitive and featuring some fun reporting tools, VodPod makes sense if you want to collect and share videos you might find most anywhere on the Internet, including PodTech of course.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/VodPod" rel="tag">VodPod</a>, <a href="http://www.podtech.net/home/search/Mark+Hall" rel="tag">Mark Hall</a>, <a href="http://www.podtech.net/home/search/video+aggregation" rel="tag">video aggregation</a>, <a href="http://www.podtech.net/home/search/video+hosting" rel="tag">video hosting</a>, <a href="http://www.podtech.net/home/search/widgets" rel="tag">widgets</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2533/lunchmeet-collect-and-share-videos-with-vodpod/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010699/Podtech_LM32_VodPod_ipod.mp4" length="77495000" type="video/mpeg"/>

	<itunes:author>Eddie Codel</itunes:author>
<itunes:duration>19:58</itunes:duration>
<itunes:keywords>podtech, tech, lunchmeet, technology</itunes:keywords>
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	<item>
		<title>The High Cost of Low Speed Collisions</title>
		<link>http://www.podtech.net/home/2495/the-high-cost-of-low-speed-collisions</link>
		<comments>http://www.podtech.net/home/2495/the-high-cost-of-low-speed-collisions#comments</comments>
		<pubDate>Thu, 22 Mar 2007 20:34:45 +0000</pubDate>
		<dc:creator>Matt Kelly</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Clean Tech]]></category>

		<category><![CDATA[NextGear]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2495/the-high-cost-of-low-speed-collisions</guid>
		<description><![CDATA[How well do your bumpers protect your car in a low-speed collision, like the kind that happen in commuter traffic or parking lots? Acording to Russ Rader of the Insurance Institute for Highway Safety, for 17 mid-size cars in a new series of crash tests at 3 mph and 6 mph, the results were surprising, [...]]]></description>
			<content:encoded><![CDATA[<p>How well do your bumpers protect your car in a low-speed collision, like the kind that happen in commuter traffic or parking lots? Acording to Russ Rader of the <a href="http://www.iihs.org/">Insurance Institute for Highway Safety</a>, for 17 mid-size cars in a new series of crash tests at 3 mph and 6 mph, the <a href="http://www.iihs.org/news/rss/pr030107.html">results were surprising</a>, and expensive. Intended to measure how much crash damage happens because cars don&#8217;t have bumpers that can withstand what should be minor fender benders, some midsize cars sustained $4,500 in repairs. It seems a lot of the damage happens because of over- or undersliding, where bumpers slide under or over the bumper they&#8217;re hitting. This is especially a problem when cars and SUVs collid. Cars were once required to have bumpers that could withstand a 5 mph hit, but that rule was rolled back under the Reagan Administration. The IIHS also tested a 1981 Ford Escort that met the old standard to show that it could handle the new bumper tests with little or no damage.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Russ+Rader" rel="tag">Russ Rader</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2495/the-high-cost-of-low-speed-collisions/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/03/PID_010616/Podtech_IIHS_Crash_Test.mp3" length="11387657" type="audio/mpeg"/>

	<itunes:author>Matt Kelly</itunes:author>
<itunes:duration>11:52</itunes:duration>
<itunes:keywords>podtech, environment, nextgear, technology</itunes:keywords>
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	<item>
		<title>RSS in Enterprise? Attensa demo shows how</title>
		<link>http://www.podtech.net/home/2232/rss-in-enterprise-attensa-demo-shows-how</link>
		<comments>http://www.podtech.net/home/2232/rss-in-enterprise-attensa-demo-shows-how#comments</comments>
		<pubDate>Tue, 27 Feb 2007 01:36:20 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2232/rss-in-enterprise-attensa-demo-shows-how</guid>
		<description><![CDATA[Attensa has a range of services aimed at large companies who need to keep up to date and share information via RSS and Atom feeds. Here you&#8217;ll see Scott Niesen, director of marketing at Attensa, demonstrate Attensa&#8217;s latest RSS aggregators and services.
Tags: Attensa, RSS, Atom, Scott Niesen]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.attensa.com">Attensa</a> has a range of services aimed at large companies who need to keep up to date and share information via RSS and Atom feeds. Here you&#8217;ll see Scott Niesen, director of marketing at Attensa, demonstrate Attensa&#8217;s latest RSS aggregators and services.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Attensa" rel="tag">Attensa</a>, <a href="http://www.podtech.net/home/search/RSS" rel="tag">RSS</a>, <a href="http://www.podtech.net/home/search/Atom" rel="tag">Atom</a>, <a href="http://www.podtech.net/home/search/Scott+Niesen" rel="tag">Scott Niesen</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2232/rss-in-enterprise-attensa-demo-shows-how/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010356/Podtech_Attensa_RSS_demo_ipod.mp4" length="69862358" type="video/mp4"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>18:55</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow, technology</itunes:keywords>
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	<item>
		<title>Attensa ramps up RSS reader/services</title>
		<link>http://www.podtech.net/home/2231/attensa-ramps-up-rss-readerservices</link>
		<comments>http://www.podtech.net/home/2231/attensa-ramps-up-rss-readerservices#comments</comments>
		<pubDate>Tue, 27 Feb 2007 01:29:36 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[ScobleShow]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2231/attensa-ramps-up-rss-readerservices</guid>
		<description><![CDATA[Scott Niesen, marketing director for Attensa, talks to us about his company&#8217;s role in the RSS aggregator and service space. Attensa has a range of feed-reading services aimed at enterprises and it&#8217;s interesting to get his view of how companies are using RSS to keep up to date.
Tags: Scott Niesen, Attensa, RSS aggregator]]></description>
			<content:encoded><![CDATA[<p>Scott Niesen, marketing director for <a href="http://www.attensa.com">Attensa</a>, talks to us about his company&#8217;s role in the RSS aggregator and service space. Attensa has a range of feed-reading services aimed at enterprises and it&#8217;s interesting to get his view of how companies are using RSS to keep up to date.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Scott+Niesen" rel="tag">Scott Niesen</a>, <a href="http://www.podtech.net/home/search/Attensa" rel="tag">Attensa</a>, <a href="http://www.podtech.net/home/search/RSS+aggregator" rel="tag">RSS aggregator</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2231/attensa-ramps-up-rss-readerservices/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_010355/Podtech_Attensa_RSS_interview_ipod.mp4" length="129571160" type="video/mp4"/>

	<itunes:author>Robert Scoble</itunes:author>
<itunes:duration>34:27</itunes:duration>
<itunes:keywords>podtech, tech, scobleshow, technology</itunes:keywords>
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	<item>
		<title>Pfizer on Achieving 113% ROI with EMC Documentum</title>
		<link>http://www.podtech.net/home/2184/pfizer-on-achieving-113-roi-with-emc-documentum</link>
		<comments>http://www.podtech.net/home/2184/pfizer-on-achieving-113-roi-with-emc-documentum#comments</comments>
		<pubDate>Fri, 23 Feb 2007 15:30:03 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[EMC Corporation]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2184/pfizer-on-achieving-113-roi-with-emc-documentum</guid>
		<description><![CDATA[Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered [...]]]></description>
			<content:encoded><![CDATA[<p>Hear from Claire Hogikyan, senior director - Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered when developing their content management strategy and why they chose the EMC Documentum platform.</p>
<p> <a href="http://www.podtech.net/home/2184/pfizer-on-achieving-113-roi-with-emc-documentum#more-2184" class="more-link">(more&#8230;)</a></p>
<p>Tags: <a href="http://www.podtech.net/home/search/Claire+Hogikyan" rel="tag">Claire Hogikyan</a>, <a href="http://www.podtech.net/home/search/Pfizer" rel="tag">Pfizer</a>, <a href="http://www.podtech.net/home/search/Documentum" rel="tag">Documentum</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.podtech.net/home/2184/pfizer-on-achieving-113-roi-with-emc-documentum/feed</wfw:commentRss>
		 
	        <enclosure url="http://media1.podtech.net/media/2007/02/PID_002051/Podtech_EMC_Customer_Pfizer.mp3" length="6097991" type="audio/mpeg"/>

	<itunes:author>Editor </itunes:author>
<itunes:duration>12:41</itunes:duration>
<itunes:keywords>podtech, emc-corporation, corporate, technology</itunes:keywords>
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	<item>
		<title>Automate Manual Processes with Transactional Content Management</title>
		<link>http://www.podtech.net/home/2183/automate-manual-processes-with-transactional-content-management</link>
		<comments>http://www.podtech.net/home/2183/automate-manual-processes-with-transactional-content-management#comments</comments>
		<pubDate>Thu, 22 Feb 2007 22:44:22 +0000</pubDate>
		<dc:creator>editor</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[EMC Corporation]]></category>

		<category><![CDATA[Corporate]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2183/automate-manual-processes-with-transactional-content-management</guid>
		<description><![CDATA[Learn about solutions and strategies to effectively manage your paper management challenges. You will discover how to apply transactional content management to your manual, paper-based business processes, resulting in increased responsiveness, reduced cycle times, lower costs and better compliance with records and retention management.
Transcript:
Host: Bryan House - EMC Software
Guest: Naomi Miller - EMC Software

Bryan House [...]]]></description>
			<content:encoded><![CDATA[<p>Learn about solutions and strategies to effectively manage your paper management challenges. You will discover how to apply transactional content management to your manual, paper-based business processes, resulting in increased responsiveness, reduced cycle times, lower costs and better compliance with records and retention management.</p>
<p><i>Transcript:</i><br />
<strong>Host: Bryan House - EMC Software<br />
Guest: Naomi Miller - EMC Software<br />
</strong></p>
<p><strong>Bryan House - EMC Software</strong><br />
Hello and welcome to the EMC Podcast, When Content Matters. My name is Bryan House. Today’s discussion is on transactional content management and we’ll cover our solutions and strategies that you consider to address your paper management challenges. I am joined today by my colleague, Naomi Miller. Hey! Naomi. </p>
<p><strong>Naomi Miller - EMC Software</strong><br />
Hello.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  So, Naomi we can start as you take a minute to introduce yourself to our audience.</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. My name is Naomi Miller as Bryan mentioned. I am the Director of Product Marketing for our Transactional Content Management focus. I have been at EMC Documentum for just about six years now. Actually I have a background as a customer, where I worked at Hewlett-Packard and helped, manage and implement some of our content management strategies using Documentum. So, I have some good hands-on experience, as well as a lot of experience of Documentum.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Well, great. So, to start the discussion today, can you provide us maybe with an overview of transactional content management?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. It’s a bit of a new terminology for those of you who followed the content management space. You could think of Transactional Content Management as kind of focused on your back office processes, those processes, which are transactional in nature and result in some sort of transaction happening in your company. These processes are often very paper heavy and are very traditionally, very manual in terms of their processes, cumbersome processes and time consuming processes. The Transactional Content Management approach that EMC Documentum takes, helps to streamline that whole process, helps to eliminate as much of the paper as possible to digitize that content, and to make that content available at the right time, in the right place, as part of that transactional process.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Great. So, you talk on a couple of the challenges there, maybe we should dig in a little bit more, we talk about manual processes and paper. Can we &#8212; you maybe go a little bit deeper on what some of the challenges companies face in dealing with paper in their organizations?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. Most people could probably resonate with this in terms of those processes being quite cumbersome, very inefficient and obviously they not lead to a more and more expense. The one of the challenges is that, it isn&#8217;t just paper, although that is a large part of the process, there are also electronic documents you need to deal with, sometime EDI or XML files, and the papers. So, you need a much more holistic way of how you managing that information.</p>
<p>Accessing the information is probably one of the biggest business challenges. So, if you are a person, as part of that process, for instance one of the processes we look at is invoice processing, very manual, cumbersome process, where accessing the right information to &#8212; and properly execute that process can be quite difficult. It causes the requirement for very a leaner process, right only one person can be working on the file at any one time that obviously elongate that process unnecessarily. </p>
<p>As you can imagine this can also be quite a compliance nightmare not everybody knows where the right paperwork is. You don’t always know for sure that you are looking at the right version of the supporting documentation. Perhaps one of the biggest business challenges customers face, is the ability to really respond quickly to a customer inquiry. Every company, whether you are in financial services, or in manufacturing you are looking to always improve your customer service. And when a customer calls and/or a partner, or even a supplier calls to inquire about the state of their transaction with you, to the degree and you can’t answer pretty efficiently and pretty rapidly, you are then at a disadvantage over your competition.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Great. So, you started such a little bit on applications or business processes where this can be applied. Can you talk a little bit more about areas within businesses that are more visible or tangible in the Transactional Content Management market?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
Sure. At a horizontal level most companies could probably recognize as I mentioned I kind of talked about these as back office processes. Your accounts payable and even your accounts receivable processes are usually very cumbersome and manual today. You could look at your legal and HR processes as well at a horizontal level. And then if you were to look into individual vertical areas, financial services probably has some of the biggest challenges in the space, you think about it essentially what financial services companies create is paper, is information, and so their processes often can be quite paper heavy, quite manual. Any individual who purchased a home could resonate with the very paper based, somewhat complex back and forth process of taking out a loan.</p>
<p>So, Mortgage origination, loan origination is just a prime example of where we can make that a lot of efficient. Insurance companies, we all have filed claims. Medical claims, auto-insurance claims, and so forth, the claim processing is another great target for this. Processing applications, we have examples and in government, and in education where the whole approving of an application, or the enrollment of a new student, or a new citizen in a program is also another good example. </p>
<p><strong>Bryan House - EMC Software</strong><br />
  Great, great. Certainly, I think we all experienced refinancing our mortgages so we all understand the paper involved in that on the end user side. So, we talked a lot about applications and some of the challenges, can you talk little about how companies can put solutions in place and what that means on the nuts and bolts side?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. It’s important to note it may already be obvious to you that in a Transactional Content Management environment it isn’t just about the documents and the papers, it’s also about the transaction. So, one &#8212; I think really important element is the right understanding of what your transactional system is? What its requirements are? Who accesses that information? And what additional information do they need? So, there are certainly line of business, ERP, back office applications that need to be taken into consideration. There needs to be the right level of integration, so that to the degree we are managing, supporting documents as part of the transaction, when we have the right level of integration and seamlessness between those systems.</p>
<p>Certainly, scanning and imaging and digitizing content is not necessarily new, but typically what would happen is that would often get done at the back end of a process. So, you go through the full refinance process for instance, in a very paper rich process and then at the end when that loan is funded, organizations certainly would scan and digitize that content for archiving sake. Now, what we see is much more of a trend of moving that digitization and automation process upfront, so that you can truly see an ROI, you can really shorten the total amount of time that process takes to complete, as well as, in archive and retaining that information.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Excellent. So, can you talk about the &#8212; you just started to touch on the benefits company start to see from thinking holistically about Transactional Content Management? Can you go a little bit further into what those expected benefits might be?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. The nice thing about this area is that very often organizations can see a very tangible return on their investment. Certainly there are costs, tangible costs associated with handling paper, filing papers, storing paper, copying paper, forwarding paper and you can often add those up and there are a good deal of those costs and you can’t actually eliminate. We have got examples for instance, financial services companies with distributed locations, who can simple eliminate their FedEx cost. Often times in branch locations, you would collect the day’s paper work, put it into big red envelopes and ship it across the country or wherever you need to ship it and so definitely a cost associated with that. </p>
<p>The other true benefit, tangible, but maybe not as &#8212; well it is ROI associated, but can’t necessarily add up that exact cost, and that is the compliance aspect. So, you collect all the paper work, you put it into envelop, you ship it across the country, who knows what is going to happen to it, that’s a compliance risk.</p>
<p>So, being able to automate that information, digitize that information, retain it really starts lower your compliance rest and as we mentioned perhaps again not as added up in terms of dollar and cents, but clearly giving you competitive advantage in terms of customer responsiveness is really a very big benefit. Being able to shorten the amount of time, it takes you to make any one decision. The amount of time, you can say, in responding to your customer inquires can be priceless in terms of your competitive position on the marketplace. </p>
<p><strong>Bryan House - EMC Software<br />
  </strong>Great. I know one of the customer case studies that really resonates with me, I think about the spaces Cincinnati Insurance and one of the things that I really like about that story is that, is all of the things that you describing here are really behind the scenes and integrated into their SAP Claims Management System. So for the end users, utilizing this as part of their SAP environment, can you talk a little more about that case study?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Sure. It’s a really terrific one, people can find that on our website for more detail, but essentially we put a solution in place for Cincinnati Insurances. Our claim adjustors out in this field investigating large personal and casualty insurance claim. And that’s an environment, which is very content rich, adjustors have to go out and inspect damage. They take notes, they take picture, and they have supporting documentation. In the old days they would fill out by hand long forms. They would collect their notes. They would process their pictures. They would put them into FedEx packages, and to read it four weeks later, they would get a claim put into the system.</p>
<p>Today that’s all done very electronically. So, they have personal scanners where they are able to digitize their content via the Web. They are able to fill out their forms online, and a claim can essentially be put into the system in a matter of days, maybe even some times hours as opposed to weeks. So, not only do they have that immediate information now available to themselves, to the home office, and to the customer, they have also eliminated a lot of those shipping charges, and a lot of the paper cost.</p>
<p>So, it’s really been a traffic solution and then when the information comes in electronically, as you mentioned it’s automatically connected to their SAP Claims Processing Systems and once the claim is paid out that information is all archived on EMC storage devices as well. In a Archiving environment it’s got a much lower cost than high end storage. So, they really there got a very end-to-end, all the way from capture through the business process phase and through the archiving phase.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Yeah. It’s a great story you really get to see too when you think about a transactional process how many different types of content make up a claim in this case, or any sort of business process?</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  Exactly. As I mentioned it’s not just paper, it’s really about I am including paper in with your electronic content, digital photos and everything else, so that you have everything you need to complete that transaction as quickly as possible, with the most accuracy as possible, and at the least amount of cost.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  Yeah, that’s great. Well, Naomi, I want to thank you for joining us today. This is a great discussion.</p>
<p><strong>Naomi Miller - EMC Software</strong><br />
  You are welcome. Thanks Bryan.</p>
<p><strong>Bryan House - EMC Software</strong><br />
  You are welcome and I also want to thank all our listeners for tuning into the, When Content Matters podcast series from EMC. I encourage you all to learn more about Transactional Content Management Solutions, as well as our other content management products at software.emc.com, where you can also download additional podcasts and subscribe to a number of EMC RSS podcast feed. So, I want to thank you everyone for joining us today and call better up.</p>
<p>Copyright &copy;2006 <a href="http://PodTech.net">PodTech.net</a>. All rights reserved. Privacy policy</p>
<p>Tags: <a href="http://www.podtech.net/home/search/content+management" rel="tag">content management</a></p>]]></content:encoded>
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<itunes:duration>13:51</itunes:duration>
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		<title>Tech News Round-up from India</title>
		<link>http://www.podtech.net/home/2074/tech-news-round-up-from-india-2</link>
		<comments>http://www.podtech.net/home/2074/tech-news-round-up-from-india-2#comments</comments>
		<pubDate>Fri, 09 Feb 2007 21:05:59 +0000</pubDate>
		<dc:creator>Kamla Bhatt</dc:creator>
		
		<category><![CDATA[PodTech]]></category>

		<category><![CDATA[Enterprise 2.0]]></category>

		<category><![CDATA[India]]></category>

		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.podtech.net/home/2074/tech-news-round-up-from-india-2</guid>
		<description><![CDATA[The IPO season is underway in India. Media company Global Broadcast News, which operates CNN and other news channels, went IPO earlier this week. It listed on both the Bombay Stock Exchange and National Stock Exchange.
Bangalore-based MindTree Consulting is going IPO on the Indian stock exchange. Idea Cellular, India&#8217;s sixth-largest mobile operator, is also gearing [...]]]></description>
			<content:encoded><![CDATA[<p>The IPO season is underway in India. Media company Global Broadcast News, which operates CNN and other news channels, <a href="http://www.business-standard.com/smartinvestor/storypage.php?leftnm=lmnu6&#038;subLeft=1&#038;autono=274157&#038; tab=r">went IPO</a> earlier this week. It listed on both the Bombay Stock Exchange and National Stock Exchange.</p>
<p>Bangalore-based MindTree Consulting is <a href="http://news.moneycontrol.com/india/news/ipotip/mindtreeconsulting/investorsshould/market/stocks/ article/266285">going IPO</a> on the Indian stock exchange. Idea Cellular, India&#8217;s sixth-largest mobile operator, is also gearing up to go IPO. The company is also planning to relocate to Mumbai from Pune.</p>
<p>EMC Corporation has <a href="http://economictimes.indiatimes.com/Infotech/EMC_acquires_Hyderabad-based_IT_co/articleshow/1568543. cms">acquired</a> Hyderabad-based Valyd Software Private Limited for an undisclosed amount. Britain&#8217;s BT Group PLC, has agreed to buy i2i Enterprise Pvt Ltd for an undisclosed amount.</p>
<p>Moser Baer has <a href="http://economictimes.indiatimes.com/Moser_Baer_buys_81_stake_in_Philips_optical_media_RD_unit/articleshow/1569148.cms"> acquired a majority stake</a> in OM&#038;T, the R&#038;D arm of Philips.</p>
<p>The deadline to receive the bid for Hutch-Essar expires today. Vodafone, Reliance Communications and the Hindujas have submitted their bids. Hutchison Whampoa, the Hong Kong-based telecom company that holds the controlling stake, wants to hold an open auction.</p>
<p>Verizon Communications has <a href="http://timesofindia.indiatimes.com/NEWS/Intl_Business/Verizon_eyes_STD_licence_in_India/articleshow/1581537.cms"> partnered</a> with an Indian company and applied for long distance telephony license in India.</p>
<p>Camera phones are fast replacing digital cameras according to one report. Earlier this week <a href="http://www.motvik.com/">Motvik</a><a>, a new mobile media start-up, came out of its stealth mode and </a><a href="http://kamlabhatt.wordpress.com/2007/02/08/scoop-motviks-wigo-unveiled-new-mobile-start-up/"> released the alpha version</a> of its product WWIGO, which means &#8220;Webcam Where I Go.&#8221;</p>
<p>24/7 Customer recently announced the appointment of Renee Kuwahara as their chief operating officer and co-founder Mr. S Nagarajan as their chief people officer.</p>
<p>Arumugam Saravanan has <a href="http://economictimes.indiatimes.com/News/News_By_Industry/Infotech/Hardware/EMC_names_new_MD_for_India_RD_/articleshow/1546692.cms">joined EMC</a> as their R&#038;D head in Bangalore.</p>
<p>The sixth aero show is currently underway in Bangalore. Ratan Tata became the first civilian to fly Lockheed Martin&#8217;s fighter jets: the F-16 also known as Falcon and the F-18 Super Hornet.</p>
<p><a href="http://www.livemint.com">Mint</a>, a new business paper that&#8217;s a joint venture between Hindustan Times and The Wall Street Journal, launched in the capital recently.</p>
<p>Tags: <a href="http://www.podtech.net/home/search/Hutch-Essar" rel="tag">Hutch-Essar</a>, <a href="http://www.podtech.net/home/search/WWIGO" rel="tag">WWIGO</a></p>]]></content:encoded>
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	<itunes:author>Kamla Bhatt</itunes:author>
<itunes:duration>06:37</itunes:duration>
<itunes:keywords>podtech, tech, india, technology</itunes:keywords>
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