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Research@Intel Day: A Feast for the Senses

Jason Lopez — Tue, 24 Jun 2008 23:10:55 +0000

Intel’s invitation-only event at the Computer History Museum in Mountain View, Calif., showed off the company’s diverse research projects in areas like visual computing, health, life sciences, green-friendly technologies, and wireless, to name a few. “Intel scientists can propose research on any topic they envision a solution for,” said Manny Vara, Intel’s technology marketing director at Intel’s R&D Labs. “It can start when a scientist comes across a problem, even outside of work, and says, ‘Hey, I could do something about that.’” Intel scientists have engaged in diverse research projects from digital money to mobile antennas that provide access to cell phone services in developing regions of the world. This year’s Research@Intel Day featured more than 70 projects.

Tags: Intel, visual computing, Manny Vara, digital money, mobile antennas, Research@Intel Day, Research@Intel

Social Marketing Skill Set: How to Find and “Package” People

Jennifer Jones — Mon, 23 Jun 2008 07:01:26 +0000

The digital marketplace is changing the skill set of marketers. Having knowledgeable people who “get social marketing and media” is key to success. But how does a person find the right people? Marketing Voices Jennifer Jones spoke to Matt Raggio, Managing Partner at Oak Technology Partners about what this prominent executive search recruiter recommends. His tips: Be well rounded, learn the new skills and don’t be afraid to promote yourself.

Tags: Marketing Voices, Jennifer Jones, Matt Raggio, Oak Technology Partners

What’s New: Cincom Implementing Dynamics CRM

Cydni Tetro — Mon, 02 Jun 2008 20:33:27 +0000

Microsoft Dynamics CRM 4.0 is a three-tier application that can help organizations manage front office processes, such as sales, marketing, and customer service, and serve as a development platform for business applications in different industry verticals. The platform aspects let you focus on your core needs by providing you rapid development toolkit, well documented SDK, outlook integration including offline access, mobile support, scalability including multi-tenancy, globalization support including multi-language & multi-currency, and power of choice when it comes to choosing deployment options. Sanjay Jain, ISV Architect Evangelist with Microsoft , speaks with Dan Nicholas, Sr. Director Product Research & Planning and Gregor Newland, Manager of Business Development & Alliances of Cincom Systems, to discuss their experience of adopting Microsoft Dynamics CRM 4.0 Platform to assist their complex manufacturing customers.

Tags: Application Platform, Cincom, Dan Nicholas, Gregor Newland, Microsoft Dynamics CRM 4.0, S+S, Sales and Product Configurator., Sanjay Jain, USISV

Former Organic CEO Mark Kingdon On the Power of Persona

Jennifer Jones — Mon, 26 May 2008 07:01:43 +0000

In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a powerful means of figuring out the customer today. Mark Kingdon, formerly CEO of Organic, a digital marketing agency, spoke with Jennifer Jones at the Forrester Marketing Conference in Los Angeles in mid-April 2008 about personas and other key marketing trends today. Kingdon is now CEO of Second Life.

Tags: Mark Kingdon, Organic, Jennifer Jones, Second Life

Intel Research Day: Showcase for Creativity

Paul Lancour — Tue, 20 May 2008 01:27:31 +0000

When Intel’s research teams think about the future of computing - from mobile devices with near-limitless functionality to technology for the developing world to virtual worlds and advanced robotics, they are literally mapping our future (a future that could include, for example, a cafe table with networking ability). In this podcast preview of the 2008 Research@Intel Day, to be held at the Computer History Museum in the heart of Silicon Valley, we hear from some of Intel’s key players when it comes to the next generations of technology. Hear what Intel Research is focusing on now from Andrew Chien, vice president, corporate technology group and director of Intel Research; Intel Chief Technology Officer and Director of the Corporate Technology Group Justin Rattner; and Eric Brewer, director, Intel Research Berkeley.

Research Day is a chance to check in Intel on the future impacts that its advanced chip technologies will have on human health, mobility, innovation and, of course, computing - from Terascale architecture, software and programming issues to visual computing challenges.

You can hear more from Andrew Chien, here talking about essential computing, “the vision that drives Intel Research.” Justin Rattner shares some thoughts on virtual words as a precursor to the 3D Internet, and Eric Brewer, also a professor of comptuer science at the University of California, Berkeley, talks about how research from his Berkeley lab could lead to better technologies for the developing world.

Past coverage of Research@Intel Day

Tags: virtual worlds, Research@Intel Day, Silicon Valley, Intel, Andrew Chien, Justin Rattner, Eric Brewer, mobility, Terascale, essential computing

Citizen Journalism: Evolving Relationship Between the Press and the Public

Jennifer Jones — Mon, 19 May 2008 07:01:01 +0000

Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen journalists - citizens who play “an active role in the process of collecting, reporting, analyzing and disseminating news.” But with millions reading their words through a medium that seems to give equal weight to traditional journalism, what does this mean for journalism, and for the code of ethics that journalists traditionally understand? Jennifer McClure is the founder and executive director of the Society for New Communications Research, a nonprofit think tank focused on the study of advanced communication tools. She spoke with Marketing Voices host Jennifer Jones about the status of citizen journalism today.

Tags: Jennifer McClure, Marketing Voices, Jennifer Jones, bloggers, citizen journalism, SNCR, social media

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Jennifer Jones — Mon, 12 May 2008 08:32:33 +0000

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Tags: brand engagement, Brian Haven, forrester marketing forum, Jennifer Jones, Marketing Voices, Nike, social media

Intel ISEF 2008: Atlanta Hosts Global Science Fair

Jason Lopez — Tue, 06 May 2008 23:01:57 +0000

In this video podcast, Dr. Oren Shriki, a science teacher at the Israel Arts and Sciences Academy, speaks about Intel’s International Science and Engineering Fair, taking place in Atlanta, May 11-16. (As excitement builds toward the event’s opening, you can follow along on a dedicated Intel ISEF blog.)

Many of the best young scientists from around the world will attend, selected through regional science fairs for a wide range of skills, from identifying and addressing important scientific challenges or questions to using organized and logical thought to reach conclusions. The participants in Intel ISEF are very likely to be tomorrow’s leaders in technology, medicine and health, agriculture, environmental science and engineering.

During Intel ISEF, their work will be judged by professional scientists who will look for gifted communicators with excellent foundational understanding in specific research and the scientific process.

No matter what the judges decide, however, participants in the annual event will benefit from meeting their peers from around the world, hearing from Nobel laureates and scientists involved in the same kinds of research as theirs, and also creating lasting memories, like those found on the blog of 2004 ISEF alum (and member of a Fourth Award-winning team) Jayson Reggie Obos.

Here’s more information about the science fair as well as a quick look at recent ISEF events, including the 2007 Intel ISEF in Albuquerque, N.M.

Tags: Oren Shriki, Intel, International Science and Engineering Fair, ISEF, science fair, environmental science, Nobel laureate

Classic Scoble : eBay Demo Expo: Prototype eBay tagcloud gets emotional

Robert Scoble — Wed, 30 Apr 2008 04:02:00 +0000

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

I was one of the few outsiders to visit eBay and witness an internal “Demo Expo.” The Demo Expo was a way for employees to come up with a new technology or feature and show it off to eBay’s employees and executives. I picked my favorite four teams, and this is one of them. Thanks to eBay’s Disruptive Innovations team, which is the one that put together the Demo Expo and invited me along. The only rule was that these projects had to use eBay’s standard publicly-available APIs.

Here Neel Sundaresan, distinguished research scientist, eBay Research Labs, shows me Emosi Sosial, which is like a tag cloud, but shows me very quickly whether a seller is highly regarded or not in the areas most important to the interested buyer.

Other posts from a year ago:
eBay Demo Expo: Second Life prototype
eBay Demo Expo: Prototype eBay Toolbar
The details behind eBay’s Demo Expo, internal innovation competition
eBay Demo Expo: EXCLUSIVE: New eBay Web 2.0 To Go Widget now shipping

Tags: eBay, Demo Expo, Disruptive Innovations, Neel Sundaresan, tag cloud

Using Design to Increase Customer’s Experience On The Web

Jennifer Jones — Mon, 28 Apr 2008 07:01:43 +0000

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.

Tags: Forrester, forrester marketing forum, Interactive Web Design, Jennifer Jones, Kerry Bodine, Marketing, Marketing Voices, social media

The Reboot: Wii Smashes March Hardware Sales

Rio Pesino — Fri, 25 Apr 2008 07:01:44 +0000

The Nintendo Wii brawled its way to the top of the hardware sales list in March. It was the highest single-month unit sales of any platform outside the holiday timeframe, according to market research firm NPD Group. In this episode of The Reboot, host Rio Pesino breaks down the Wii sales numbers and other gaming news for the week, including Midway’s latest Mortal Kombat game, a delay of another Midway title and Pro Gamers in the Olympics?

Tags: Midway, Mortal Kombat, Nintendo, NPD Group, Olympics, Pro Gamers, Rio Pesino, The Reboot, TNA iMPACT, Wii

Classic Scoble : Demo of contextual advertising on video streams

Robert Scoble — Fri, 11 Apr 2008 00:14:00 +0000

What was Scoble up to one year ago today? Check out today’s video for a trip down memory lane.
And for more context, check out his blog, from one year ago today!

Nexidia’s senior vice president of media shows us how its system takes video, indexes it, makes it searchable, and also makes it possible to bring contextual advertising and place it next to the video.

Other posts from a year ago:
Making video searchable with Nexidia executive
Interview with CEO of Cogito, relationship network expert

Tags: Nexidia

Voices of Shanghai: IDF 2008

Jason Lopez — Wed, 09 Apr 2008 00:13:28 +0000

This year’s Spring IDF, in Shanghai, brought the global community of Intel developers to one of the fastest-growing cities in the world, to discuss one of the most rapidly-changing technologies, and the incredible impact that all of that change is bound to have. Intel Senior Vice President and General Manager for the Digital Enterprise Group, Pat Gelsinger, referred to Intel’s efforts broadly as “architecture for life.” If it sounds ambitious, it is.

The speed of change in the software world is daunting. In his own keynote, SVP and General Manager of the Ultra Mobility Group at Intel, Anand Chandrasekher, noted that everyone is trying to “unleash the Internet, unwire it, and make it go mobile.” Again, the words sound almost obvious, like common sense. They’re not.

It’s true that Intel specializes in bringing incredible advancements to technology on a tick-tock product development schedule that allows industries to grow and thrive. You can see in the matter of weeks and months that Intel’s efforts go from being rumor to being confirmed technological advances (like the recent Dunnington news) that the world is watching itself change in real time. It’s true that a lot of time at IDF in Shanghai was devoted to presentations on specific technologies, platforms and products.

We heard a lot more about Nehalem, about visual computing, about multithreaded CPUs (And just for fun, compare this detailed look at Intel’s sometimes-inscrutable codenames with a detailed look at those same codenames, from a slightly different perspective). Keynotes from Gelsinger and Chandrasekher, along with Software and Solutions Group General Manager and Intel Vice President Renee James and Intel’s Andrew Chien helped to clarify just how much more mobile our technology will allow us to be.

But always in the backdrop was Shanghai. In this video podcast, Jason Lopez connects the dots between Intel’s efforts to push technology past its limits and Shanghai’s amazing journey to pass its own.

Tags: IDF, Shanghai, Intel developers, Pat Gelsinger, architecture for life, Anand Chandrasekher, unleash the Internet, Dunnington, Nehalem, visual computing, multithreaded CPUs, Renee James, Andrew Chien, Jason Lopez, IDF2008, Silverthorne, Intel Atom, mobile Internet device, Nehalem, Dunnington, Multithreading, virtualization, high performance computing, wireless technology, Centrino, WiMax, 45nm, 32nm

Shanghai IDF Preview, with Intel’s Pat Gelsinger

Michael Johnson — Mon, 31 Mar 2008 12:00:38 +0000

In this podcast, a preview of this year’s Spring IDF 2008, bringing thousands of hardware and software engineers from around the world to Shanghai, China, for a developer forum with a telling theme: “Invent the New Reality.”

Intel Senior Vice President and Digital Enterprise Group co-GM Pat Gelsinger speaks with PodTech’s Michael Johnson about what is going to happen at the event in Shanghai.

Here, Gelsinger talks about the scheduled keynotes and new mobile internet devices based on the Intel Atom processor. Gelsinger shares his fondest memories of IDF over the years.

If you aren’t attending in person, that’s not a problem. Intel blogs will keep the information flowing in both directions with regular updates, photos and video.

If you’re not attending the event in person, be sure to follow online at Intel’s IDF pages and check in here for more video podcast coverage.

Tags: Pat Gelsinger, IDF, IDF2008, Nehalem, WiMAX, Dunnington, Intel Research, Mobile Internet Devices, Intel Atom, Intel

Social Media for the Vietnam War Memorial

Brad Baldwin — Wed, 26 Mar 2008 10:00:22 +0000

Footnote.com is adding social media tools to The Vietnam Memorial, one of the most recognized memorials in Washington, D.C. For those who have visited the wall, you know finding names is not easy. Nor does a visit to the wall allow you to learn more about many people and heros who served.

Footnote.com’s new social media version of The Vietnam Memorial brings The Vietnam Memorial inside the comfort of your own home. By creating a searchable image of The Wall, now it’s easy to find friends, family or names. Once found, Footnote.com allows you to search the details about soldiers, post stories about fallen comrades and even upload pictures of service men and women. By adding social media to The Vietnam Memorial, the conversation about the individuals listed can continue and honor can be extended to those who fell while rendering service.

Tags: Footnote.com, social media, Vietnam, war, The Vietnam Memorial, The Wall

ConnectCast - Top 100 Venture Entrepreneurs and UofUtah 2nd Behind MIT

Cydni Tetro — Mon, 24 Mar 2008 00:08:20 +0000

Cydni Tetro and Colin Kelly discuss the key events this week, including the release of the Top 100 Venture Entrepreneurs from vSpring Capital. It is a peer-nominated and peer-selected group of individuals that the community predicts will become a CTO or CEO of a high-tech company in the next five years. This is the fifth year of the program. In addition, the University of Utah was rated 2nd behind only MIT in the number of technology spin-offs based on university research. MIT had 23 and the University of Utah had 20.

Tags: Colin Kelly, Cydni Tetro, MIT, University of Utah, venture captial, vSpring

What’s Inside SxSW Interactive?

Paul Lancour — Mon, 17 Mar 2008 23:17:23 +0000

In this video podcast, we travel to Austin, Texas and the SxSW Interactive festival, to focus on what’s inside people’s computers, and just how much they’re relying on those computers for work, communication and - all-important at the SxSW Festival — creativity.

Intel’s Bryan Rhoads took the opportunity to blog from the conference using a MID. He used the mobile Internet device to bring his blog readers along with him to breakfast, and to snap a picture of two of Intel’s tiniest products - the Atom processor and the silicon core of an Intel Core 2 Duo.

We showed those tiny products to attendees at SxSWi, and found out how some creative folks are interacting with their computers (and what’s inside).

Related Stories:
IntelMooresLaw, IntelMobility

Tags: SxSW Interactive, IntelMooresLaw, IntelMobility, video podcast, Austin, SXSWi, South by Southwest, SXSW, Intel, Interactive, ultramobile, Atom, Bryan Rhoads, MIDs, mobile Internet device, Core 2 Duo, processor

IDF Shanghai 2008: Atom-Enabled Devices To Debut

Jason Lopez — Mon, 17 Mar 2008 12:00:23 +0000

A new processor for the ultra-mobile market is Intel’s latest move to revolutionize mobility computing, from UMPCs to mobile Internet devices and even notebooks and desktops (er, “netbooks” and “net-tops”). While Atom (née Silverthorne) received its brand-new brand name recently, the family of tiny processors, which relies on 45nm technology just like the Penryn line of Core 2 Duo processors, will debut in devices on display at IDF in Shanghai in early April.

It’s no secret that China has come a long way in a short time — from being a country known for manufacturing cheap products for export to being, potentially, the next great IT superpower. National Science Board figures show that in 1994 there were only seven U.S. companies doing research in China. Ten years later, that number had risen to more than 500. Gartner analysts James Popkin and Partha Iyengar wrote, in their 2007 book I.T. and the East, that the world “will witness the birth of a real IT superpower if government restrictions are loosened and the Chinese instinctive talent for entrepreneurialism continues to be encouraged.”

It’s against this backdrop that the Intel Developer Forum in Shanghai, April 2 and 3, 2008, takes on extra significance. China now supplies the talent, within the country, to conduct advanced research in chip design. At this year’s IDF in Shanghai, Intel will provide an update on new technologies and features that enable devices with better performance, less power, more mobility, and lower cost.

If you’re not attending the event in person, be sure to follow online at Intel’s IDF pages and check in here for more video podcast coverage.

Tags: new processor, ultra-mobile, Intel, mobility computing, UMPC, mobile Internet devices, notebooks, desktops, netbooks, net-tops, Atom, 45nm technology, Penryn, Core 2 Duo, IDF, National Science Board, James Popkin, Partha Iyengar, I.T. and the East, Intel Developer Forum

Intel Science Talent Search: Meet the Top 10 Winners

Jason Lopez — Wed, 12 Mar 2008 06:44:58 +0000

During the awards dinner, Intel Chairman Craig Barrett joked, after seeing the quality of work from the high school finalists in the the Intel Science Talent Search 2008, that he felt like burning his Ph.D. dissertation. But the depth of research practiced by the finalists is astonishing. The winner of the competition, Shivani Sud of Durham, N.C., says she will continue to develop her study of genomics and the prevention of recurring cancer. PodTech’s Jason Lopez prepared this podcast featuring all ten of the top finishers describing their projects.

Intel Science Talent Search: Out of Their Brilliant Minds

Jason Lopez — Wed, 12 Mar 2008 00:00:00 +0000

The Intel Science Talent Search ends each year with 40 finalists gathering in Washington D.C. at the National Academy of Sciences in conjunction with the Society for Science and the Public. The finalists presented their projects on Sunday March 9th and Monday the 10th in a public exhibit. In this slide show podcast PodTech’s Jason Lopez (interviewer) and Chris Caceres (photographer, editor, and narrator) document four of the presentations. “Mindblowing,” says Chris.

Tags: National Academy of Sciences, Society for Science, Chris Caceres, Intel STS, Science Talent Search

Forrester’s Josh Bernoff on Social Media in a Recession

Jennifer Jones — Mon, 10 Mar 2008 04:49:01 +0000

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

Tags: Forrester, Groundswell, Josh Bernoff, Marketing, Marketing Voices, social media, social marketing, Charlene Li

Intel Science Talent Search: Alternative Energy

Jason Lopez — Thu, 06 Mar 2008 22:53:39 +0000

The Intel Science Talent Search culminates in Washington, D.C. this weekend. The high school science projects cover areas like engineering, math, physics, medicine and health, environmental science, zoology, and others. The research these students have engaged in is astonishing. Many projects will result in innovations, inventions, new treatments, and further research as students move on to college and into careers. Forty finalists from high schools around the U.S. will attend the 6-day event where as ten winners will be announced. In this podcast, PodTech’s Jason Lopez talks with two entrants who’ve developed new energy technologies, one which harnesses the electrical energy of microbes.

See Society for Science and the Public for more.

Tags: Intel, Science Talent Search

How to: Quick and Easy Video for the iPhone, Apple TV and new iPods

Kevin Edwards — Thu, 06 Mar 2008 00:03:18 +0000

Ripping DVDs, transferring video from cameras, or converting downloaded videos from various sources for Apple products can be a difficult and time consuming process. Now with a software update for the Turbo.264 hardware-based video encoder from Elgato Systems, Macintosh users now have a definitive best and fastest way to encode video for all of Apple’s latest products.

This small device simply plugs into any Intel or PowerPC based Mac with a USB port (USB 2 is highly recommended). All of the heavy processing normally done by your computer is offloaded onto the Turbo.264 encoder, resulting in much faster encoding and freeing up your Mac for other tasks.

The older and slower your Mac, the more significant the speed increase will be with this device. We found the Turbo.264 encoded video up to 20 times faster on a G4, but even on higher end Intel based Macs, encoding times were drastically improved with the Turbo.264.

The Elgato Turbo.264 goes for about $90 on Amazon.com, making it a very inexpensive way to bring new life to an old Mac as a video encoding workstation.

The new software for the Turbo.264 couldn’t be any easier to use. As with the earlier software, it allows for batch processing, but more importantly, it provides support for custom data rates and other settings. It also includes simple selections for encoding video optimized for the Apple TV, iPhone, iPods, or the recently announced iPod Touch, iPod Classic and iPod Nano (also known as the iPod Nano Fatty.

While the included software is easy to use, the Turbo.264 comes with plug-ins for QuickTime that allow it to work with any application that uses QuickTime for export. This includes Final Cut Express, Final Cut Pro, iMovie (including both HD and ‘08) and third party video apps such as Roxio Popcorn.

For an alternative to the Turbo.264 from Elgato, consider the VideoExpress from Miglia. The Miglia compares very well in terms of hardware and performance, but we find the software for the Turbo.264 to be much better due to the ability to easily customize the settings.

[9/12/2007 - update…]See also:
More Quick and Easy Methods for Video on Your iPhone, Apple TV or New iPod

Tags: Ripping DVD, Turbo.264, video encoder, Elgato Systems, Macintosh, Apple, Intel, PowerPC, USB, Apple TV, iPhone, iPod, iPod Touch, iPod Classic, iPod Nano, iPod Nano Fatty, QuickTime, Final Cut Express, Final Cut Pro, iMovie, Roxio Popcorn, VideoExpress, Miglia

Intel Atom: Chip Packs Internet in Your Pocket

editor — Tue, 04 Mar 2008 02:47:38 +0000

Intel’s smallest processor to date, built with it’s tiny 45nm transistors for a new wave of small, mobile Internet devices. The chip gets the name Intel Atom. There’s also Intel Centrino Atom, a combination of chip technologies for low cost, low power and high performing devices designed to bring better Internet experiences to wireless compute devices.

Intel’s Brian Fravel helped to announce Atom’s brand name on Sunday, followed by Bob Duffy and others. Outside of Intel, conversation continues. Most blog mentions highlight the tiny processor’s likeley impact on mobile internet devices. As Joel Hruska writes at Ars Technica, “The Atom architecture is intended to give Intel a foothold in handheld devices that have traditionally been the sole domain of very low-power RISC processors.” Noting that no Atom-enabled products have yet been announced, Yahoo! Tech’s Christopher Null predicts that “you should definitely expect some in the next few months.”

More info at:
Mobility@Intel blog
The Intel Pressroom

Related Stories: Intel, IntelMooresLaw, IntelMobility

Tags: Intel, 45nm, transistors, mobile Internet devices, Intel Atom, Intel Centrino Atom, Brian Fravel, Bob Duffy, Joel Hruska, Ars Technica, Christopher Null, Intel, IntelMooresLaw, IntelMobility

Intel Science Talent Search

Jason Lopez — Sun, 02 Mar 2008 03:31:47 +0000

Some of the future leaders in science and research in the U.S. will be recognized next week at the Intel Science Talent Search, where the search for the best high school scientists and their projects will convene in Washington, D.C. In this podcast PodTech’s Jason Lopez speaks with two of the finalists as well as with STS chairman of the judge’s committee Dr. Andrew Yeager.

See Society for Science and the Public for more.

Tags: Science Talent Search, Andrew Yeager