Given his experience in social media marketing, Vice President David Appelbaum of Big Fix tells Marketing Voices listeners about social media metrics. For the second week in a row, Appelbaum is back on the show to explain how best to gauge the success or failure of a social ...

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about ...

Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...

Eric Peterson and Jeremiah discuss the future hot topics in the Web analytics industry. They argue engagement, touch upon discussions from top industry experts in the Web measurement industry. What is Web Analytics Web 2.0? Eric also talks about his new company, Web Analytics Demystified.

Jeremiah Owyang interviews Matt Toll, director of segment marketing at Factiva, now a Dow Jones company, at Frost and Sullivan’s 2007 Sales and Marketing conference in Phoenix, Ariz.

Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the ...