The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?
In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...
Not sure what Information Architecture is? Learn how to use this important role and skill within a modern Web strategy, from business messaging, search and social media. Chris is the editor of popular IA webzine, Boxes and Arrows, and is well-versed in the industry. Chris can be found from ...
In an interview with PodTech.net at the World Center Marriott in Orlando, Florida, MetaSwitch’s Chris Mairs, CTO and senior vice president, business development, and Andy Randall, vice president, marketing, discuss the partnership between Cisco and MetaSwitch, the definition of service in next generation networks, and the challenges CLECs ...
Sandy Berger the former National Security Advisor under President Bill Clinton and sat down for a podcast at the AlwaysOn Innovation Summit to talk about the intersection between technology, national security, and the globalization of economies and government.
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