Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.
There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations ...
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...
Nancy Bhagat is the vice president for the sales and marketing group and director of integrated marketing at Intel. She joined MarketingVoices’ Jennifer Jones a little background on the Upload Lounge that Intel provided for the first time this past year at the Fall IDF. Every year ...
Jeremiah Owyang interviews Bryan Rhoads, Intel’s internet and marketing strategist. He’s helping the company embrace social media, cultivate communities and use new conversational tools. This interview takes place at the Internet Strategy Forum Summit in Portland, in July 2007.
Learn how a large technology company adopts these new tools, improves ...
Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the ...
Dell is a case study for doing it wrong — then right — in social media. As the Digital Media Manager at Dell, Lionel Menchaca is responsible for the social media programs at one of the world’s largest and well-known technology companies. Dell is an amazing case study for social ...
Jeremiah Owyang talks with Jake McKee, the Lead Samarai at Big in Japan on Social Media Strategy. You can learn more about him at Community Guy.
David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today.
Scott also tells Marketing Voices that you have to know ...
CEO of PodTech Network, John Furrier interviews Cammie Dunaway the CMO of Yahoo on the topic of Internet Strategy. Web 2.0 Social Media marketing has arrived. Leading marketers are re-engineering their practices to include more online components to reach customers.
Learn from Cammie as she ...
Not sure what Information Architecture is? Learn how to use this important role and skill within a modern Web strategy, from business messaging, search and social media. Chris is the editor of popular IA webzine, Boxes and Arrows, and is well-versed in the industry. Chris can be found from ...
In this keynote address at the Cleantech Venture Forum in New York, AIG Global Investment Group Chairman Win Neuger talks about the importance of Cleantech and clean technology.
Transcript:
Guest: Win J. Neuger - AIG Global Investment Group
Announcer
It is my honor and privilege to introduce to you Win Neuger of AIG ...
Social media and public relations activities are converging at different paces and in different ways for companies. Cheryl Snapp Conner, partner & executive PR director at Salt Lake City-based Snapp Norris Group talks about this evolution and the impact of social media on PR strategy. Describing the phenomenon as ’shifting ...
PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community ...
Rohit Agarwal is the founder and CEO of techTribe Networks, a software company pioneering the use of social networking for innovation through ideas, networking and mentorship.
techTribe’s goal is to enable Indian technology professionals in software and services to connect with like-minded people around the world and collaborate on ...
Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their marketing strategy and programs.
Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use ...
PixSense launched its new, wide range of installables for cellphones at DEMO/fall in San Diego on Monday September 25, 2006.
I met with Adnan Agboatwala, who captains the development of this remarkable new application and service as managing director of PixSense development operations in Pakistan. He’s also co-founder of PixSense worldwide.
SAN FRANCISCO, August 23, 2006 (PodTech News) - Friendster Inc. announced Monday that it has received $10 million in new funding. The money will support a renewed effort to refocus on its original mission to be a “real-world” social network. The 4-year-old company, which was awarded a patent on the ...
MySpace, Facebook, and YouTube are contributors to the “Always On” Society that has changed both private and enterprise relationships. Listen to Jeff Nolan, SAP Director of Competitive Strategy Group, as he discusses the workplace changes brought on by social media, like blogs and wiki’s, and how these communication channels effect ...
For Immediate Release:
Contact: John Furrier
650-380-1975
PodTech.Network, Inc. Or
Jennifer Jones
PodTech.Network,Inc.
650-529-1416
MENLO PARK, CA. (June 12, 2006) — PodTech.Network, Inc., a leading emerging- media company today announced that Robert Scoble, well-known Microsoft evangelist, world-renowned blogger and Microsoft’s first videoblogger, is joining the company as Vice President of Media ...
For Immediate Release
Contact: Jennifer Jones
PodTech Marketing
650-529-1416
PodTech Announces Premier of PodSummit™
Podcast Show Co-Hosted by Prominent Computer Industry Veterans Bud Colligan and Mike Boich
PodSummit™ Showcases Leaders of Innovation, Technology, and Entrepreneurship
MENLO PARK, CA (April 20, 2006) PodTech, a media company dedicated to podcasting and ...
I sat down with Scott at Under the Radar to talk about trends in media. Scott is the founding principle of the Management Innovation Group in SF. Scott has a fresh view on the recent shift toward social media and its’ implications for businesses. Scott and ...
Sandy Berger the former National Security Advisor under President Bill Clinton and sat down for a podcast at the AlwaysOn Innovation Summit to talk about the intersection between technology, national security, and the globalization of economies and government.
Podcast sponsored by Nextpage.com
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