The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for you is key to building stronger brand engagement and loyalty. It’s also going to save you money. But how?
In this video podcast, Marketing Voices’ Jennifer Jones, and others, talk with industry insiders to find out how combining social media with the art of storytelling in blogs, wikis and podcasts will foster conversations, convert incremental audience, and ultimately increase audiences’ engagement with brands. How can you use social media to create a voice for your brand that resonates beyond your corporate Web site? How can syndication help move your brand’s voice to your audiences, and bring those audiences back to your brand?
As CMO of StoryRock Electronic Publishing, Sharlene Hawkes wants every service man and woman to have a Remember My Service digital yearbook that highlights their military experience. And this former Miss America and one of the first female, on-air, ESPN sportscasters certainly has the energy and passion ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ...
Understanding is Only Human: Discover how the Alcatel-Lucent Bell Labs Human Factors team is helping to deliver a superior user experience
Alcatel-Lucent is committed to helping operators deliver a superior user experience. One of the ways to help is to gain an intimate understanding of end-user behavior and the Bell Labs Human Factors team is one of the many groups within Alcatel-Lucent doing just that. The team is made up of Ph.D.s with an average of 15+ years professional usability experience working to:
Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. ...
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...
Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites organized around different activities. He also points out some of ...
One of the most unique social networks I’ve seen lately is the one from BluePulse. It’s for mobile phones only and is gaining a lot of fans. Last week I headed over to see what Ben Keighran, founder and CEO is up to and get a look at the ...
Six Apart just released a new Moveable Type, so I wanted to find out what was up cause it really has a lot of great services that help people communicate. From LiveJournal, which is used by people to talk with their social networks, to Vox, which is a blog ...
Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are creating new forms of economic and social power for users. She advises would be investors to spread their bets widely in relatively small traunches. She sees the most promise in platforms that enable consumer ...
Charlene Li, senior analyst with Forrester Research, talks with John Ince about how social networks are evolving in unexpected ways, and how difficult it is to predict the future in an atmosphere of such rapid innovation. She suggests one significant trend, however, will be the broadening of the concept of ...
Tom Foremski, editor of Silicon Valley Watcher, led a panel discussion on Day 1 of the Fall Intel Developer Forum in San Francisco. The panel dealt directly with the friction that often arises between the burgeoning social media forces in the enterprise and the IT groups that find themselves ...
Live, from the “Upload Lounge” at the Intel Developer Forum in San Francisco, Intel Vice President and CIO John “JJ” Johnson spoke with PodTech for this podcast about some of the hot topics being talked about at this year’s Fall IDF.
Johnson talks about the many ways in which Intel’s Enterprise ...
In part 2, Dan Farber continues his moderation of a discussion panel surrounding collaboration and Web 2.0 during the 2007 Office 2.0 conference. Panelists include Scott Dietzen, Etay Gafni, Sam Lawrence, Oliver Marks, Paul Pedrazzi and Jay Simons.
Dan gets more input about ...
This is a question and answer session with Jimmy Wales, founder of Wikipedia, that I conducted for a workshop on the Transparent Federal Budget project that took place in Austin, Texas last month. The Transparent Federal Budget project is a collaborative, open effort to bring greater ...
“Corporate Websites are losing a bit of relevance,” says Bob Duffy, Intel’s online community strategist. “Open Port is Intel’s first public online community targeted at the IT tech enthusiast audience; it’s a central destination for Social Media.”
Because of the Web every company is suddenly a media outlet. Intel says it ...
You might know Marc Canter as the founder of Macromedia but that’s his past. You probably don’t know what he’s thinking about now as head of Broadband Mechanics, which makes social networks. We talk about that and a whole lot more. Oh, and even more fun? Marc has been ...
Newspapers, social networks, ad rates, and participatory journalism are all among the topics moderated by Andreas Kluth (Technology Correspondent, The Economist) during the AlwaysOn Stanford Summit 07. Ann Grimes (Acting Director, Graduate Program in Journalism, Stanford University), Alan Warms (CEO, BuzzTracker), Chris Tolles (CEO, ...
When I met Daniel Brusilovsky he impressed me. Why? I can’t exactly say, but everyone who watches this video so far around the office says “wow.” Daniel’s 14, has an IT job and an Apple-focused podcast and we have a neat discussion about lots of things including what social ...
Social networking is at the heart of many of the services and sites on the Internet these days. If your business has a community you will probably want a social network of your own. That is exactly what Leverage Software does, they create private-labelled social networks. I spoke with ...
It’s not every day you get to hack your dinner with an anarchist, computer whiz, chef — unless you are one like Marc Powell. We had the pleasure of attending a Unicorn Precinct 13 Supper Club and hanging out for a bit before the cooking frenzy. Marc shares ...
Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving connections marketers never before ...
Plaxo’s founder, Todd Masonis, chief platform architect, Joseph Smarr, and VP of marketing, John McCrea tell me how Plaxo has changed from a contact manager for Outlook to a Web service that lets you back up and share your contacts (and follow your social network based on such) with ...
Net Nanny provides parents with a way to manage how, what and when the Internet can be used in a home. Ken Knapton, ContentWatch’s chief technology officer, gives us a demo of the latest version of Net Nanny, which includes ContentWatch’s latest dynamic filtering technology. With dynamic ...
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 06 Jul 2008 09:04:19 -0700