Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.
It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real ...
Fourteen years ago, in the early days of the Internet, it may have been hard to imagine shopping for a car, ordering food, or making other important consumer decisions all online. Organic saw an opportunity, though, and that’s when it began to work with some forward-thinking companies that saw the ...
Edwards Campaign - Scoble’s watching news happen, meaning he’s actually watching Washington Post National Political Correspondent Dan Balz type up the news that his paper readers will see tomorrow morning.
Only, tomorrow morning is a long way off for Dan, Robert and John Edwards.
That’s how Dan and Robert got to ...
The senior police officer, currently director, cybersecurity, at NASSCOM, India’s IT industry heavyweight association, talks about bringing about awareness on security issues to various stakeholders, including law enforcement, commerce and industry, users and foreign organisations outsourcing work into India.
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Copyright ©2008 PodTech.net. All rights reserved. Modified: Sun, 06 Jul 2008 15:30:40 -0700