Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations amongst themselves and that don’t include some amount of participation from the corporation, itself.
Jeremiah discusses his findings with Jennifer Jones in this Marketing Voices podcast.
Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones spoke to Mark Rotblat, VP of Sales and Marketing for tubemogul, and learned ...
Cemaphore Systems’ MailShadow for Google Apps keeps your Microsoft Outlook environment in sync with Gmail, Google Calendar, and Gmail Contacts. Make a change in one, and the other is instantly updated to reflect the change. MailShadow for Google Apps is receiving a lot of attention since organizations can ...
If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are ...
Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.
Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in ... The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ... The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ... The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, understanding how social media can be made to work for ... Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative ... Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ... Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing ... Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ... In this podcast Eric Vidal, advertising and new media leader at WebEx, talks to Stu Schmidt, Vice President of solution sales at Cisco/WebEx, about how Web 2.0 and conversational marketing are changing the rules of the marketing game. Learn how you have to get involved in the conversation ... Verizon Business’ Virtual Private LAN Service (VPLS) combines the simplicity of Ethernet, the flexibility of MPLS and the reliability of SONET. This podcast provides insight into how large business and government customers can leverage VPLS to converge voice, video and data applications onto a single cost-effective local-to-global ... Adam Gross (Vice President of Developer Marketing, Salesforce.com) presents an interactive technical conversation involving both SaaS and platform application development technologies as well as the partnerships with Adobe and StakeWare. On-Demand data bases, infrastructure, integration, developer priorities and resource management all get attention in this setting hosted from ... This Podcast features Charlie Northend, President and CEO of DMNA Advertising Agency, discussing how the marketing, publishing and advertising industry is changing and how DMNA is adapting to those changes. Eric Vidal, advertising and new media leader at WebEx, moderates this conversation that touches on how the ... After Jay Bean launched and sold his former company ah-ha (now Enhance Interactive) to Marchex, he put his experience in local search, web marketing, and company building to work at OrangeSoda. OrangeSoda’s primary focus is on helping small and medium-sized companies have online marketing success. They ... This podcast is the final part of a discussion with Jan Sysmans, Director of Marketing for WebEx, on the topic of business disruptions. Jan says that traditionally, many obstacles to productivity have been written off as a cost of doing business. However, tools exist that not ... This podcast is the second part of a discussion with Jan Sysmans, director of marketing for WebEx. Jan says that traditionally, many obstacles to productivity have been written off as a cost of doing business. However, tools exist that not only make employees more productive on a day-to-day basis, ... This podcast is the first of three parts of a conversation on business continuity with Jan Sysmans, director of marketing for WebEx. Jan says that traditionally, when employees can’t get to the office due to traffic, weather, or health, companies write these productivity impacts off as a cost of ... Today’s skis are a blend of high-tech construction and art. So to hear that Bluehouse Skis had implemented a ski core based on bamboo seemed a bit “old-fashioned” to say the least. Adam Hepworth and Jared Richards determined their dream job would be to build and run a ski company. ... Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, talks to Jennifer Jones about how well a ... Jeremiah Owyang is Forrester Research’s new senior analyst focused on Social Computing. He is leaving PodTech where he was community manager and spent a lot of time travelling and speaking at conferences evangelising social media. Previously to that he managed the community marketing program at Hitachi Data Systems where ...An Agency's Perspective In Working Social Media Strategies
Brand Engagement = Social Media + Storytelling
Brand Engagement = Social Media + Storytelling
Social Video Marketing: Save Money, Build Engagement
Optimizing Online Business with Omniture
Alltop: Guy Kawasaki's Newest Venture in Social Media
DIGG Campaign with Federated Media Breaks New Ground for Intel
Inside Elf Yourself's Marketing Campaign's Success
Chris Kenton of MotiveLab
Staying In The Loop: Stu Schmidt
Global Network Solution for Mission-critical Applications
Force.com Chalk Talk: Salesforce.com, Adobe and StakeWare
Charlie Northend of DMNA Agency
OrangeSoda: Online Marketing with Fizz
Business Disruptions: Part 3
Business Disruptions: Part 2
Business Disruptions: Part 1
Bluehouse Skis with Bamboo Core
Marketers Rock With RockYou: Widgets on the Web
Meet Forrester's New Social Computing Analyst
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