In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz, of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture Capital Association May 2008 annual meeting. Doerr and Moritz ...

Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, ...

Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences.

Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, ...

Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture ...

Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in ...

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, ...

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations ...

Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that ...

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and ...

Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang ...

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices ...

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing ...

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to ...

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball ...

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman shares his thoughts on how he views “traditional” versus new media. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training ...

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social ...

Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. ...

Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells ...

Mark Carlson, CEO of SimpleFeed, the company who is recognized as a market leader in RSS publishing and analytics, describes how corporate marketers can best use the technology. Carlson talks of the companies who are involved most with RSS and what metrics they use to measure their success.

Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are for its use. Kim reports that there really are no ...