A look into startup SOASTA, automated web testing tool maker

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Ken Gardner, founder and executive chairman of SOASTA, explains what’s behind his new startup which builds visual tools to automate web testing. Ken’s an interesting guy, believes that enterprise software needs a user interface that looks more like Apple’s Garage Band and less like SAP’s interface. One thing that caught my eye? He gives me a tour and every employee had a 30-inch Apple monitor along with both a MacPro and a MacBookPro (and every employee has another 30-inch monitor at home). Listen to the interview to find out why.


Click here for transcript.

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9 Responses to “A look into startup SOASTA, automated web testing tool maker”

  1. Best recruiting trick I’ve ever seen a startup use « Scobleizer - Tech Geek Blogger Says:

    […] Interview and tour of SOASTA with Ken Gardner is here.Demo of SOASTA is here. Filed under: blogging @ 7:29 pm # […]

  2. provokeit Says:

    I don’t know if I can say I beat Ken to the line, but 2 years ago I gave my team of 20 dual 19″ flat screens on their desks as well as a laptop, broadband at home and a mobile for the same reason instead of providing over the top pay rises.

    The end result: more *happy* people online and developing software for me, a reduction in ongoing employee costs and capital equipment that could be depreciated over a period of time thus reducing the bottom line.

    Any employer with more than a vaccuum between their ears would understand this concept.

    My team talk with with peers outside of our business about how their toolkit at work is far superior than what they would have bought for themselves - and this makes them proud to work for us.

    It just makes sense.

  3. SOA MUSINGS » Robert Scoble Visits SOASTA Says:

    […] On October 19th, SOASTA was visited by Robert Scoble, creator of the Scobleizer blog and the new video blog, The Scoble Show. The resulting video podcasts appeared on the The Scoble Show the Monday of Thanksgiving week. Robert also blogged about us on Scobleizer. […]

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