Drew Lanham, senior vice president of media at Nexidia, showed me a really interesting system that makes video searchable on the Internet. Then, his prototype uses that text and puts contextual advertising next to the video.
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3 Responses to “Making video searchable with Nexidia executive”
Actually, Nexidia doesn’t generate any text transcripts; all the content stays as a phonetic audio file. It’s this technology that lets users search so quickly for words that wouldn’t be found in any dictionary, like industry jargon or proper nouns (company names, product names, etc..). Nexidia also owns 100% of the technology, enabling us to speed enhancements to market. I believe ScanScout has licensed the Nuance engine.