Nexidia’s senior vice president of media shows us how its system takes video, indexes it, makes it searchable, and also makes it possible to bring contextual advertising and place it next to the video.
This entry was posted
on Thursday, April 12th, 2007 at 7:14 pm and is filed under Technology.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
6 Responses to “Demo of contextual advertising on video streams”
[…] 1. Best practices of old on new. The best example of oldTV coming to newTV is what ABC.com is doing. Ever watch Lost over there? I have and it’s the best stuff out there. They are using technology from Move Networks. That stuff blows away Joost. To me THAT is “new TV.” 2. The best advertising technology I’ve seen is CastFire. I don’t see them on the program. I do see Brightroll. That’s good, I have a 24-minute interview with the founder on my show. Nexidia showed me a bleeding edge technology that’s already bringing new kinds of contextual ads to several TV stations’ local news shows. 3. The biggest innovator in streaming media is Chris Pirillo. The way he uses chat. His sponsorships. And the way he uses YouTube is very innovative yet he isn’t on the program. 4. Codec comparisons: DivX has some of the best codecs out there. It also has a set top box that I’m playing with and its Stage6 community is pretty neat. DivX’s CEO was on my show at CES earlier this year. Adobe is doing a bunch of work. So are other folks. Can we see a shootout? Or techniques to get the sharpest picture online? 5. Apple? No, they have nothing to do with “new TV” right? Well, I haven’t been able to get them on my show either, but Rocky uses Apple’s FinalCutPro to edit my show. 6. Adobe? I see one guy on there as part of a panel discussion. Are we going to learn anything in a panel?: No, we won’t. But the folks who bring us Flash deserve a lot more than a panel slot. Not to mention they have a video editor, Premiere. Oh, and my video with the engineering team behind Flex/Flash talking about its architecture got hundreds of thousands of views. 7. Microsoft? They want to get market share away from Adobe. I see Dan’l Lewin there, but you do realize he isn’t a technical guy and he hasn’t built any video or done any video on the Net, right? He was a co-founder of NeXT, though. Maybe that’s the closest to Steve Jobs you could get. 8. Rocketboom? They just shipped an iPhone app. They have the best distribution system I’ve seen for an independent video blog. Andrew is still doing innovative stuff. Where’s he? 9. Blognation? (Or ANY blog network other than GigaOm?) They are about to put video bloggers in dozens of countries. But not gonna be at NewTeeVee I guess. And because they are a competitive thing to GigaOm they get locked out the same way that PodTech gets locked out. If I ran a conference I’d invite my competitors to speak. Why? Cause my first responsibility as a conference planner is to the people who come. See Eric Norlin’s video for more on planning a great conference. 10. USVP? They invested in several video ventures (including PodTech and National Banana). Not gonna be there and they should be. Heck, let’s get out of stuff that’d help me out. Last night I had dinner with Stewart Alsop. He’s an investor in Justin.tv. Why isn’t he on the VC panel? Justin is doing the most innovative stuff in the streaming video space. 11. Tracking and uploading? TubeMogul, for instance, showed me how they can let video bloggers upload to multiple sites and track their results. Compete.com’s CTO was on my show too. I wish someone would do a session on new ways to demonstrate audience engagement and size and all that. 12. New ways to tell video stories? YourTrumanShow showed me how, for instance. 13. Mixing 3D world’s with video? I don’t see that either. But Scenecaster has a way to do that. So does Second Life. More on the way. I’d love to hear the latest and see what Eric Rice and friends are up to. 14. Why not a session on video vs. audio? There’s a lot of interest there and it sure would be interesting to see if BlogTalkRadio could make a case for audio. You noticed my son’s first sounds on the Internet were audio only, not a video, even though I had lots of video gear there. Heck, I sure could learn something about getting better audio quality. 15. Facebook? MySpace? LinkedIn? Plaxo? Facebook is one of the hottest video sites on the Internet yet I see nothing about it. That’s really lame and missing where a TON of “new TV” action is happening. 16. Building a social network around your video site? Magnify, Ning, and Broadband Mechanics might have something to say about that. In fact, Magnify shows off a great “new TV” site to me. Ning showed me their stuff too. So does BlogTronix, which has a system that lets companies build sites very similar to the Channel 9 one at Microsoft. Ning will be at the conference but, again, only on a panel. That’s not the help that people need — they need demos of what’s possible, not more talk. 17. Legal issues with new TV. How do you get rights to music, other people’s videos? What’s the rules around fair use? 18. Mobile video? On my show Buzzwire showed off its solution. Also, Radar.net showed me a way to share videos with your friends from your mobile phones. Kyte.tv’s CEO is on a panel discussion but I doubt they’ll do a demonstration of how that works. It really is mind-blowing what you can do on a cell phone now. 19. Streaming video? Ustream came on my show to demonstrate what it’s doing. Veodia is aimed at big companies with a better quality streaming video. 20. Mashups? YouTube is now showing videos on top of Google Earth. Plazes is giving us location-based presence. What could we do with that? 21. Film sites. Jaman is very impressive, for instance. 22. Webcasting? IVT showed me its solution. So did Adobe with its Connect service. 23. New kinds of Web experiences that’ll have an impact on how video is used. Zude got my “demo of the year” mark and demonstrates new ways to use video online. Mixercast is a cool way to mashup video, pictures, and other stuff too. 24. New hardware gadgets for video producers? Drobo showed me a new hard drive system, for instance, that we’re using at PodTech and love. I’ve been testing out tons of the latest gear including a Nokia N95 with Kyte.tv and a new Nikon pocket camera that has wifi built in. Heck, get Ryan Block of Engadget to come out and show off the latest gear. That dude has a ton of gadgets in his house and he always knows what’s good and what’s not. 25. Real Networks? Do they have a shot at sticking around? They came on my show to demonstrate its new player which lets you save from YouTube. 26. Search and Discovery. MeeVee demoed its search engine. Blinkx CEO came on my show to talk about it (then later took his company to an IPO). Dabble’s founder/CEO showed me its cool search portal and community for video. Stumbleupon came on my show to demonstrate its cool video discovery service. 27. Why don’t I see anything on Windows Media Center? TV Tonic showed me a killer system that’s getting lots of traffic for video bloggers. 28. Video greeting cards? Smilebox showed me theirs. 29. Video email? EyeJot showed me how to do it. 30. Bleeding edge ways to use video cameras? Get Andy Wilson from Microsoft Research to come down. He showed me a system that was wild. 31. Ways to make money with your “new TV?” Edgeio showed me a classified ad system that a few video bloggers are using to bring in some extra cash. 32. Splashcast has been seeing massive growth through its Facebook application. They came on my show a few months ago to demonstrate its widget and media distribution network. 33. What’s the future of home entertainment systems? Seagate showed me its version at CES. I just interviewed MediaMaster too (mostly music right now, but video someday soon) and they have a very awesome service. Videos of that coming soon. 34. Screencasting for fun and profit. Don McAllister, who publishes screencastsonline.com, came on my show to talk about how he does it. 35. Google? They do this thing called YouTube. You might have heard of it. Marc Lucovsky showed me how to “bling my blog” with a video bar, too. 36. Video education? Winnov showed me an innovative system for universities to use. 37. Loic Le Meur’s Seesmic (here’s me talking about it). If you really want to be known as “NewTeeVee” you gotta have them on the schedule. 38. Zannel. I interviewed them this week and they are competing with Seesmic and Kyte.tv. […]