Search Engine Marketing isn’t something that many people do. This isn’t optimizing your Web site so it shows up high on Google or Yahoo. It’s coming up with strategies for how to advertise on search engines and then executing on those strategies (buying keywords). Guys like Jeff Figueiredo are the kinds of people who the search engines love because they decide where to spend tons of money. Anyway, this is an interesting conversation with Jeff Figueiredo, senior strategist atPointIt, a search engine marketing agency based in Seattle.