A look into Search Engine Marketing

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Search Engine Marketing isn’t something that many people do. This isn’t optimizing your Web site so it shows up high on Google or Yahoo. It’s coming up with strategies for how to advertise on search engines and then executing on those strategies (buying keywords). Guys like Jeff Figueiredo are the kinds of people who the search engines love because they decide where to spend tons of money. Anyway, this is an interesting conversation with Jeff Figueiredo, senior strategist atPointIt, a search engine marketing agency based in Seattle.

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8 Responses to “A look into Search Engine Marketing”

  1. A look into an search engine marketer’s life « Scobleizer Says:

    […] A look into an search engine marketer’s life Ever buy an ad on Google/Yahoo/or Microsoft’s search engine? Here I talk with a guy who buys MILLIONS of keywords for his clients. Get some insight into how advertisers look at search engines by listening to Jeff Figueiredo, senior strategist at PointIt, a search engine marketing agency based in Seattle. […]

  2. A look into an search engine marketer’s life » Ecommerce Blog Says:

    […] Ever buy an ad on Google/Yahoo/or Microsoft’s search engine? Here I talk with a guy who buys MILLIONS of keywords for his clients. Get some insight into how advertisers look at search engines by listening to Jeff Figueiredo, senior strategist at PointIt, a search engine marketing agency based in Seattle. […]

  3. Gerald Buckley Says:

    Too bad the Google / eBay dustup hadn’t happened yet. Would love to know Jeff’s reaction to eBay pulling their ad spend at Google (at 80% share was that really a wise call at the end of the day?)

  4. Inspiration Doesn’t Come Everyday | Pinkseo Dot Info Says:

    […] So meet Jeff Figueiredo, Senior Strategist at a Seattle-based SEM agency. I guess the fact that he’s not known to be one of them SEO rockstars we often read and hear about adds more to the wow-factor, at least for me. Here’s but an ordinary guy, not really a celebrity, doing SEM magic in his own territory. Interviewed by The Robert Scoble, which can also be found here. […]

  5. Wired? Tired? Linkbaiting? I wish « Scobleizer Says:

    […] 1. Dr. Eliott Soloway on how to improve education (he was one of Larry Page’s computer science professors and was very interesting to talk with about where education is falling apart and how to fix it). 2. Mark Canter on social networking. He does an interesting job of bringing us into the social networking space. Says a TON of stuff that SHOULD have gotten Wired to react, but instead they are more interested in making fun of me and piling onto the “hate Scoble” pile. 3. Scott Klemmer is an assistant professor at Stanford University and talks with me about all sorts of geeky stuff going on inside Stanford. Human interaction design, mobile development, and much more. Remember, this is the place that started Google. Wired should have been all over this. Why weren’t they? 4. IBM’s top intellectual property lawyer held an interesting conversation with me about all sorts of stuff including open source licenses, patent reform, and a whole raft of stuff that directly affects Wired’s readership. Why didn’t they link to this? 5. One of IBM’s most decorated employees had a chat with me and Larry Magid of CBS News. Talked about virtual worlds and a few other things. That sounds like the kind of thing Wired used to be interested in. But they didn’t link to that, either. Nor did they link to a separate interview where I interview the guy who runs IBM Ventures and is one of the key strategists at IBM. 6. At the iPhoneDevCamp I interview a top game designer about emotional design and why the iPhone feels so good. Wired kind of stuff, yet didn’t earn a link. 7. VMWare just went IPO, so you’d think Wired would have linked to this interesting discussion with VMWare’s top technologist. Nah, not Wired. How about this discussion of a new programming language designed to help kids learn to program? Future Wired customers, right? Nope. You won’t have seen that on Wired Online. 8. You’d think that all the SEOs and Danny Sullivan wannabees would have linked to this interview about search engine marketing. Nope. Wired didn’t either. 9. Or maybe Wired would have linked to this interview with New York Times bestseller Tim Ferriss, who tells you how to work less. Nah, no link for that one, either. […]

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