Proximic brings new contextual search and advertising platform

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One problem with existing contextual advertising is that it isn’t very contextual when placed on blogs and other Web information. For instance in Google’s advertising. Proximic, today, is releasing a new search platform that’s taken five years to develop. They demonstrate how it could be used on blogs and other places to build related links Widgets and new kinds of contextual advertising. Here Philipp Pieper, CEO, and Thomas Nitsche, CTO, talk about their new platform and also demonstrate its advantages.

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6 Responses to “Proximic brings new contextual search and advertising platform”

  1. Proximic does better than Google at contextual info delivery « Scobleizer Says:

    […] Here it is. This isn’t a lightweight Web 2.0 company, it was under development for five years. […]

  2. Bhasker V Kode Says:

    Interesting times for “Contextual” content and advertising ahead.

    8 )

    Keep Clicking,
    Bhasker V Kode

  3. Broerse Blog » Blog Archive » Proximic brings new contextual search and advertising platform Says:

    […] Check it out on the Scoble Show […]

  4. Curt Says:

    The idea of finding relevant information within the content’s context one is reading is not something new. LinkedWords.com for example has been around for more than a year now but seeing how Proximic plans to do that I think http://LinkedWords.com is taking a different approach and instead of using a widget that matches the context they are linking strategic words across web pages, documents and content areas through their contextual platform (38M page large, btw) as in this way they create contextual connections between two and more content areas with the same context helping this way common users find contextual information while web publishers are given with the opportunity to gather and exchange extremely targeted traffic among themselves. As far as I understand the matter seeding contextual links around web on tens of thousands of content areas is perhaps better idea taking into consideration the long term benefits of having static in-text links around web rather than relying on a java/ajax based widget which normally is closed for the eyes of the major search engines and their indexing/filtering/semantic/clustering engines. Simply said real contextual links among content areas around web seems better and easier idea by me than contextual connections among web sites done through invisible for the search engines and placed off the real text widget. (Disclosure: I have used LinkedWords in the past). Proof for the better approach is currently the 400,000+ unique visitors per month to the LinkedWords’ contextual platform.

  5. Proximic takes on Google but overlooks Sphere, LinkedWords, Kontera, VibranMedia and others » EPR Network Blog Says:

    […] http://www.podtech.net/scobleshow/technology/1638/proximic-brings-new-contextual-search-and-advertising-platform […]

  6. links for 2007-10-05 « Network(ed)News Bookmarks Says:

    […] Proximic brings new contextual search and advertising platform | ScobleShow: Videoblog about geeks, technology, and developers One problem with existing contextual advertising is that it isn’t very contextual. VIDEO: Five years in the making, Proximic demonstrates how its platform could be used on blogs to build related links widgets for new kinds of advertising. (tags: advertising search video robertscoble proximic platform contextual tech) […]

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