One problem with existing contextual advertising is that it isn’t very contextual when placed on blogs and other Web information. For instance in Google’s advertising. Proximic, today, is releasing a new search platform that’s taken five years to develop. They demonstrate how it could be used on blogs and other places to build related links Widgets and new kinds of contextual advertising. Here Philipp Pieper, CEO, and Thomas Nitsche, CTO, talk about their new platform and also demonstrate its advantages.