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4 Responses to “Whrrl brings social networking to local discovery”
[…] Pelago raised $7.4 million last November from Kleiner Perkins Caufield & Byers, Amazon founder Jeff Bezos, and Trilogy Equity Partners. They are currently running a promotion campaign with American Eagle to get the word out to Whrrl’s target demographic, 18 to late 20 year olds. Robert Scoble recently recorded an interview with Pelago CEO Jeff Holden. […]
[…] Whrrl, a mobile social network for sharing opinions about locales –Like Yelp, users can find information about restaurants, bars, and other retail joints and share reviews with other Whrrl members or your friends. You can download the application on your mobile phone or use it with SMS. It carries maps, too, so that you can scan your screen and pull up reviews from the dots on it representing your favorite places. You can select only those places recommended by your friends, for example. You can also filter for places based on type of restaurant or other keyword. It will soon let you track friends by GPS, and so is a lot like Loopt. Figures, because Loopt is backed by Sequoia Capital. Whrll is backed by Sequoia’s chief Silicon Valley venture firm rival, Kleiner Perkins with $7.4 million. Other backers include Amazon’s Jeff Bezos and Trilogy Equity Partners. Seattle PI first wrote about the company last year. Techcrunch also reviews it here. Robert Scoble interviews the CEO of the parent company, Pelago. […]